Jack

The fitness app just hit a $2.2 billion valuation. Because running apps are the new social media. For our second story, nuclear energy stocks surged 40% in the last few days on two executive orders. To quote both Mugatu and Oppenheimer, nuclear so hot right now. And our third and final story is Nespresso. Nespresso is pivoting from hot to cold coffee. But here's the key. Don't yell it. Whisper it.

But yetis, before we hit that wonderful mix of stories. What a mix of stories. No one else is doing that mix yet. Every summer, there is one question that somebody asks at every American barbecue. And no one knows the answer. Why does it say 57 varieties on the Heinz ketchup bottle? I mean, Jack, this is America's top condiment, Heinz ketchup. Why the 57?

But yetis, before we hit that wonderful mix of stories. What a mix of stories. No one else is doing that mix yet. Every summer, there is one question that somebody asks at every American barbecue. And no one knows the answer. Why does it say 57 varieties on the Heinz ketchup bottle? I mean, Jack, this is America's top condiment, Heinz ketchup. Why the 57?

But yetis, before we hit that wonderful mix of stories. What a mix of stories. No one else is doing that mix yet. Every summer, there is one question that somebody asks at every American barbecue. And no one knows the answer. Why does it say 57 varieties on the Heinz ketchup bottle? I mean, Jack, this is America's top condiment, Heinz ketchup. Why the 57?

Well, Nick and I did a deep dive 45 minute episode on Heinz to find out the answer. Jack, is it the 57th Heinz product? No, it is not. Okay. Is it like WD-40, which is the 40th attempt at the product? Nope. This was not the 57th attempt at ketchup. In fact, all Heinz products say 57 varieties on it. Okay. Does the 57 mean there are 57 ingredients? Nope. Does it take 57 years to make? Nope.

Well, Nick and I did a deep dive 45 minute episode on Heinz to find out the answer. Jack, is it the 57th Heinz product? No, it is not. Okay. Is it like WD-40, which is the 40th attempt at the product? Nope. This was not the 57th attempt at ketchup. In fact, all Heinz products say 57 varieties on it. Okay. Does the 57 mean there are 57 ingredients? Nope. Does it take 57 years to make? Nope.

Well, Nick and I did a deep dive 45 minute episode on Heinz to find out the answer. Jack, is it the 57th Heinz product? No, it is not. Okay. Is it like WD-40, which is the 40th attempt at the product? Nope. This was not the 57th attempt at ketchup. In fact, all Heinz products say 57 varieties on it. Okay. Does the 57 mean there are 57 ingredients? Nope. Does it take 57 years to make? Nope.

Was Heinz born in 1957? No to all of those guesses. The answer is that Heinz just made it up. Get this, besties. Mr. Hines was once on a train in New York City and saw a billboard ad for a shoe business. The shoe business advertised that they had 21 different styles of shoes. And that is when Mr. Hines realized that specificity sells. It's psychology.

Was Heinz born in 1957? No to all of those guesses. The answer is that Heinz just made it up. Get this, besties. Mr. Hines was once on a train in New York City and saw a billboard ad for a shoe business. The shoe business advertised that they had 21 different styles of shoes. And that is when Mr. Hines realized that specificity sells. It's psychology.

Was Heinz born in 1957? No to all of those guesses. The answer is that Heinz just made it up. Get this, besties. Mr. Hines was once on a train in New York City and saw a billboard ad for a shoe business. The shoe business advertised that they had 21 different styles of shoes. And that is when Mr. Hines realized that specificity sells. It's psychology.

Specific numbers sound deliberate, reliable, trustworthy, magnificent. So Heinz took his lucky number, which is the number five, and his wife's lucky number, which is the number seven, and then just put 57 varieties on the bottles. So there aren't 57 varieties at all. No. It's just they're two lucky numbers. But the FTC couldn't sue him for false advertising because the FTC didn't exist yet.

Specific numbers sound deliberate, reliable, trustworthy, magnificent. So Heinz took his lucky number, which is the number five, and his wife's lucky number, which is the number seven, and then just put 57 varieties on the bottles. So there aren't 57 varieties at all. No. It's just they're two lucky numbers. But the FTC couldn't sue him for false advertising because the FTC didn't exist yet.

Specific numbers sound deliberate, reliable, trustworthy, magnificent. So Heinz took his lucky number, which is the number five, and his wife's lucky number, which is the number seven, and then just put 57 varieties on the bottles. So there aren't 57 varieties at all. No. It's just they're two lucky numbers. But the FTC couldn't sue him for false advertising because the FTC didn't exist yet.

So the reason the number 57 is on every Heinz ketchup bottle, it's because it's a made up lucky number inspired by a shoe billboard. It's basically an inside joke between the founder and his wife, and they got the last laugh. because the rest of the Heinz story is even wilder. And it involves a family bankruptcy, exploding ketchup bottles, and an intervention by President Teddy Roosevelt.

So the reason the number 57 is on every Heinz ketchup bottle, it's because it's a made up lucky number inspired by a shoe billboard. It's basically an inside joke between the founder and his wife, and they got the last laugh. because the rest of the Heinz story is even wilder. And it involves a family bankruptcy, exploding ketchup bottles, and an intervention by President Teddy Roosevelt.

So the reason the number 57 is on every Heinz ketchup bottle, it's because it's a made up lucky number inspired by a shoe billboard. It's basically an inside joke between the founder and his wife, and they got the last laugh. because the rest of the Heinz story is even wilder. And it involves a family bankruptcy, exploding ketchup bottles, and an intervention by President Teddy Roosevelt.

And that is the latest episode of our weekly show, The Best Idea Yet. Tap the link in the episode description to listen to our TBIY episode on Heinz. But Jack, today's episode of T-Boy is fantastic.

And that is the latest episode of our weekly show, The Best Idea Yet. Tap the link in the episode description to listen to our TBIY episode on Heinz. But Jack, today's episode of T-Boy is fantastic.

And that is the latest episode of our weekly show, The Best Idea Yet. Tap the link in the episode description to listen to our TBIY episode on Heinz. But Jack, today's episode of T-Boy is fantastic.

For our first story, Strava, the running app. It just hit a $2.2 billion valuation because hobby apps are the new social networks. Yetis, if you didn't track your run route on a map app, did you even burn a calorie? Odds are you're posting all your activities on Strava. That's right. Google Maps meets Instagram meets the digital high five. That is what this running app Strava is.