Jack Crivici-Kramer & Nick Martell

It's got like 60 active ingredients, right? And here's the news. They just hit a $500 million valuation. Now, Jack and I should point out, Groons did not share their revenues or financials, but we were able to calculate them with a little bit of math. They did brag that they ship 4 million gummies per day. And since gummies come in packs of eight and packs are $2 each.

It's got like 60 active ingredients, right? And here's the news. They just hit a $500 million valuation. Now, Jack and I should point out, Groons did not share their revenues or financials, but we were able to calculate them with a little bit of math. They did brag that they ship 4 million gummies per day. And since gummies come in packs of eight and packs are $2 each.

It's got like 60 active ingredients, right? And here's the news. They just hit a $500 million valuation. Now, Jack and I should point out, Groons did not share their revenues or financials, but we were able to calculate them with a little bit of math. They did brag that they ship 4 million gummies per day. And since gummies come in packs of eight and packs are $2 each.

Well, Jack, that would be $365 million a year in revenue and the company is still growing. So how did grooms grow so big so fast? Well, their growth hack is the gummy shape. Basically what the gummy shape allows. It is the first ever shareable supplement. Think about the supplements out there. You've got your pills, your powders, and your bars.

Well, Jack, that would be $365 million a year in revenue and the company is still growing. So how did grooms grow so big so fast? Well, their growth hack is the gummy shape. Basically what the gummy shape allows. It is the first ever shareable supplement. Think about the supplements out there. You've got your pills, your powders, and your bars.

Well, Jack, that would be $365 million a year in revenue and the company is still growing. So how did grooms grow so big so fast? Well, their growth hack is the gummy shape. Basically what the gummy shape allows. It is the first ever shareable supplement. Think about the supplements out there. You've got your pills, your powders, and your bars.

I mean, Jack, you're not going to share a pill with somebody. And powders, that's like a messy at-home activity you do in private, basically. Gruns, on the other hand, comes in an eight-pack of gummies. So you could hand one out after brunch to everyone at the table.

I mean, Jack, you're not going to share a pill with somebody. And powders, that's like a messy at-home activity you do in private, basically. Gruns, on the other hand, comes in an eight-pack of gummies. So you could hand one out after brunch to everyone at the table.

I mean, Jack, you're not going to share a pill with somebody. And powders, that's like a messy at-home activity you do in private, basically. Gruns, on the other hand, comes in an eight-pack of gummies. So you could hand one out after brunch to everyone at the table.

With a gummy supplement, you could pull it out of your pocket in the middle of the day and hand them out to all your buddies at work. Unlike that giant tub of creatine you got stashed away under your desk. You've got it hiding. I see that one, Jack. You can't hide that thing from me. So Grunze's growth hack is shareability.

With a gummy supplement, you could pull it out of your pocket in the middle of the day and hand them out to all your buddies at work. Unlike that giant tub of creatine you got stashed away under your desk. You've got it hiding. I see that one, Jack. You can't hide that thing from me. So Grunze's growth hack is shareability.

With a gummy supplement, you could pull it out of your pocket in the middle of the day and hand them out to all your buddies at work. Unlike that giant tub of creatine you got stashed away under your desk. You've got it hiding. I see that one, Jack. You can't hide that thing from me. So Grunze's growth hack is shareability.

People are going to ask you, what are those green gummies you're snacking on? And you're going to give them one to try. Boom, Groons benefits because the person just got a free sample after brunch. Can't do that with a protein shake. But how defensible is that advantage, Nick? Yeah, it's a good point, Jack. Like, what if AG1 decides to launch gummies as well? Or Eno Explode launches Cree-a-Bites.

People are going to ask you, what are those green gummies you're snacking on? And you're going to give them one to try. Boom, Groons benefits because the person just got a free sample after brunch. Can't do that with a protein shake. But how defensible is that advantage, Nick? Yeah, it's a good point, Jack. Like, what if AG1 decides to launch gummies as well? Or Eno Explode launches Cree-a-Bites.

People are going to ask you, what are those green gummies you're snacking on? And you're going to give them one to try. Boom, Groons benefits because the person just got a free sample after brunch. Can't do that with a protein shake. But how defensible is that advantage, Nick? Yeah, it's a good point, Jack. Like, what if AG1 decides to launch gummies as well? Or Eno Explode launches Cree-a-Bites.

It could be an issue for Groons. However, their innovation also lies in our takeaway. So, Jack, what's the takeaway for our buddies over at Groons? It's idea arbitrage. Take a concept from one industry and apply it to another. So yetis, how did Groons get their core concept of supplement candies? We think they got the idea from the beverage industry. That's right.

It could be an issue for Groons. However, their innovation also lies in our takeaway. So, Jack, what's the takeaway for our buddies over at Groons? It's idea arbitrage. Take a concept from one industry and apply it to another. So yetis, how did Groons get their core concept of supplement candies? We think they got the idea from the beverage industry. That's right.

It could be an issue for Groons. However, their innovation also lies in our takeaway. So, Jack, what's the takeaway for our buddies over at Groons? It's idea arbitrage. Take a concept from one industry and apply it to another. So yetis, how did Groons get their core concept of supplement candies? We think they got the idea from the beverage industry. That's right.

Because the number one theme of drinks for the last five years is functional beverage. Basically, beverages with a health ingredient. Iced tea with electrolytes. Coffee with adaptogens. Milk with... With CBD magnesium. Yeah, or how about just functional sodas right now? Olipop, Poppy. They both added prebiotics, and now they're both worth over two billion bucks.

Because the number one theme of drinks for the last five years is functional beverage. Basically, beverages with a health ingredient. Iced tea with electrolytes. Coffee with adaptogens. Milk with... With CBD magnesium. Yeah, or how about just functional sodas right now? Olipop, Poppy. They both added prebiotics, and now they're both worth over two billion bucks.