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Jack Crivici-Kramer & Nick Martell

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The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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This is Nick. This is Jack. It's Friday, the real Friday, January 10th, and today's pod is the best one yet. This is a T-boy. The top three pop business news stories you need to know today. You know, Jack, we didn't talk about this, but it's planuary. We got to start planning, man, for the whole year. I know. You look a little stressed about it right now.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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When your entire wardrobe, you don't end up even paying for. Half of you have returned a cute top that you already wore on the first date. No, Nick, 69% of us, according to that survey we read. I don't even want to know what that stain is, man. Returns, they're the Achilles heel of e-commerce. So Jack, what's the takeaway for our buddies who are returning things?

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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Just as important as logistics is reverse logistics. Yetis, in this era of inflation, in this economy, it is tougher to pass on return costs to consumers with more higher prices. That's why in 2023, Amazon ended the free return. And now most retailers make you pay some kind of a shipping or restocking fee. Okay, but here's what Jack and I are thinking.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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We think that the smartest way to eliminate returns... is information. Companies know your buying history because they always make you input your email address. They should show you the sizes that you bought in the past to help you pick the right size.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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So yetis pop on some perfume, crush a little cologne, maybe toss that ax in the trash. Here's the deal. Sundays are generally the busiest day of the week for dating apps. On Sundays, you sit on a couch and you scroll through who looks cute. But Sundays in January are the busiest of busy. Get this. According to Tinder, Sundays in January get 18% more engagement than any other Sunday.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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And instead of just a size guide, you could show multiple sizes on multiple models, different weights, different heights to show how it could look in different versions of people. You could pay Julie a five foot nine model to wear the small and then also pay Jessica a Also a 5'9 model, but her shape's a little different, so she wears a medium.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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So besties, if you invest more upfront in information about sizing, that lowers the return rate. And that is a big cost saver. Because just as important as logistics is reverse logistics. Jack, could you whip up the takeaways for us for the first week of 2025? As wildfires continue to burn through Los Angeles, WatchDuty has hit number one in the entire app store.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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WatchDuty, it's one of the digital first aid kit apps. Neighbors are the new 911. For our second story, Rolls-Royce. They've gone from cars with personalized details to top to bottom custom cars. Rolls, they're the Vincent van Gogh of vehicles because their strategy isn't to sell cars, it's selling commissioned art.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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And our third and final start, 17% of things bought online last year got returned, which is hugely costly to retailers. Our solution, just as important as logistics, is reverse logistics. But yetis, this pod's not over yet. Here's what else you need to know today. First, today, the U.S. Supreme Court hears arguments from Trump on delaying the TikTok ban.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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Reminder, Congress passed a bill that China must sell TikTok by January 19th or else the app gets banned. Okay, but here's the thing. That's the day before Trump's inauguration. So he's asking for this ban to be delayed to give him time as president to make a deal with China to sell the app. If you want more on that story, check out TikTok. For now.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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And second, some wild data that we got on Elon and what he's been up to. It's actually hard to tell what Elon's full-time job is these days, right, man? I mean, he's the CEO of so many companies, but it turns out his full-time job is trolling. Get this, including replies. Elon Musk has posted on X... 1,180 times in just the last seven days.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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220 of those posts were about Elon's latest pet issue, politics in the United Kingdom. That's 168 posts every day. Basically, he's become addicted to the tech company he owns. And finally, the Beatles drummer Ringo Starr isn't retired, apparently. He just launched a new album of music, and it's country music. Country music.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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Britain's Ringo produced, wrote, and sang in a new album, all produced in Nashville, all with a little bit of twang. Last year, we said that country music was a growth industry. It was growing 24% on the streaming platforms. Well, now even the Beatles are on board. Now, time for the best fact yet. This one sent in by Federico Lee from lovely Los Angeles.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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Federico, we hope you and your friends and family are safe and doing okay right now. Today is known as Quitter's Day. And why is that, Nick? Well, Jack, the data shows that the second Friday in January is the day when you're most likely to give up on your resolution. Today's the day you grabbed a drink, apparently. Yeah, and you took a cigarette, apparently.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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And you pushed the snooze button on your alarm. Yeah, you're not going to the gym today. We see you, besties. We see you. But Jack and I, we are here to tell you that you can stick with it. You got this. Try to squeeze one more week out of that resolution. If you can get past two weeks, it's all downhill from there. Maybe you can get to three. But we got your back. You got this. You got this.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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You got this. You look fantastic. Jack, celebrate the wins going into the weekend, man. What are you putting in your fully bespoke Rolls Royce, by the way? What are you putting on that thing? Probably like a video game. I saw Richie Rich as a kid. He had a video game in the backseat of his limo. I've always wanted one ever since.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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Because you're trying to get busy. And so you're swiping surges 70% higher. Sundays in January, it's the start of a data palooza. You're swiping on Sunday, so maybe you'd be whining on Wednesday. But Jack, the best part of swiping Sundays in January? Swipers are kinder. Yeah, the average DM gets a response 19.4 minutes faster on Sundays in January. There's also less ghosting this time of the year.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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I thought you're going to put one of those phantom machines, the soda machines that you wanted. Fanta? I'm not a Fanta guy. Yeah, you do. Don't you wanna wanna phantom machine in the back of your rolls, man? I thought you did. Nah, nah, nah. Just give me the PlayStation, man. Keeping it simple.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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Besties, if you haven't yet, remember to subscribe to our weekly newsletter right now because you'll get it on Saturday. And Jack, what's the topic in this one? Our predictions for 2025. Our big business wishes in written form so you can forward them to your buddies. We got a link in this episode description.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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Subscribe now to the newsletter and you can see our three big predictions that we had so much fun putting together for you. Have a great weekend and Nick and I will see you Monday. Can't wait. And before we go, a happy birthday to Yeti Bhavya Tadikonda in Hyderabad, India, celebrating overseas.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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Happy 34th birthday to Charlie Jackson over in London, who apparently saw that Nick was viewing his profile on LinkedIn. So Nick, you already know about Charlie. Always got to be networking. And Marissa McIntyre, a legendary librarian down in Tucson, is celebrating a top birthday. Happy birthday to Brian Beldery in Riverton, Utah, who's going on a mission trip.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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And Jitinder Janda is turning 29 years old with the best birthday yet over in Sacramento. And a huge shout out to Gerald, a fantastic Yeti who Nick just bumped into over at the Ferry Building. Great guy. He said hi to you, Jack. He said hi.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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And Shelby Sukup's got a new job over in Minneapolis. Congrats on going fintech, Shelby. And again, if you're swiping right this Sunday, you got this. You'll look fantastic. This is Jack. I own stock of Disney and Nick on stock of Lululemon. I mean, Leonardo da Vinci worked on The Last Supper for like 40 years. He used to show up like at random points, like 20 years later.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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And apparently they'd be like, oh, geez. Leo's here. And he'd just be like, I need to do one thing. And then he'd do that and then he'd leave. Oh, he'd come back to the person's house who he sold it to? Yeah, this is like the monastery where he did The Last Supper. He would just come back like every couple of years and like change one thing. We're having dinner, man.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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Dude, we're in the middle of dinner. Leo's here. If you like the best one yet, you can listen ad-free right now by joining Wondery Plus in the Wondery app or on Apple Podcasts. Prime members can listen ad-free on Amazon Music. And before you go, tell us a little bit about yourself by filling out a short survey at wondery.com slash survey. We want to get to know you.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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And the reason for this January Sunday phenomenon in dating, what is it, Jack? It's a combination of New Year's resolutions and Valentine's Day coming up. But we think it's because you look fantastic over there. Trust us, you have never looked better. So, besties, go Tinder your grinder. Go bumble your hinge. Or post up at a coffee shop in real life. Mormon-only dating app?

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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Sure, if that's your thing. Do it, because the greatest economic force in Q1 of this year and every year? The second Sunday in January. I think this date's gonna go really well, Jack. If I'm lucky, we'll hit our three stories.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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Well, what I didn't mention on the pod the other day is that I'm pretty exhausted from my vacation. I know, but we'll plan it all out. We got to plan out the vacations, the meetings. I already planned a colonoscopy. I'll tell you that later. Oh, yeah. Long story for another pod. Jack, three stories for today's pod. What do we got on the team, boy?

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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For our first story, the Los Angeles wildfires have caused one app to become the number one app in the entire app store. WatchDuty has become the most downloaded app in America because of Neighbors. Now, Jack, like I was telling you, we were in the Palisades of Los Angeles just last year. Lovely neighborhood, incredible place.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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I just checked, and the restaurant we ate at, the one where we saw Reese Witherspoon, it's gone. It's just gone. Entire blocks of neighborhoods are just destroyed by the Los Angeles wildfires, which are on pace to be the costliest in American history. Yetis, we're talking $57 billion of damages. That would beat the 2018 campfire in Northern California by a bunch. The biggest issue is the winds.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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90 mile per hour winds on Wednesday. One UCLA climate scientist called it an atmospheric blow dryer. Because like a blow dryer, these winds dried everything up, but they also spread flames at the same time. So five are confirmed dead. One million have lost power. So many have lost their homes. And then an added element, another twist to the whole situation.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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The fires are burning right around the Hollywood Hills where celebrities live. Okay, the average home in the Palisades is $2 million. Billy Crystal and Paris Hilton have both lost their homes to fires. Hollywood Productions, they've come to a halt. Disney headquarters in Los Angeles, that is closed right now. People are evacuating over to Universal Studios. And it's hit the stock market too.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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The electric utility company in Southern California, as well as insurance companies, are all going to take huge losses. Now, Yetis, amid the tragedy of these Los Angeles fires, there is one innovation that is stepping up as a critical resource. In fact, it's gone viral. It has. We're talking about WatchDuty, an app that hit number one in the app store.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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And if you have buddies living in Los Angeles, you've probably seen screenshots of them declaring that they're safe with a WatchDuty screenshot. Open up your iPhone right now. You know, it's beating TikTok, it's beating Instagram, it's beating ChatGPT. The number one app in America right now is WatchDuty. WatchDuty is a nonprofit that only has 15 employees and it's a fire tracking app.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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Yeah, basically you check WatchDuty for real-time info on where the fire is and it gets specific. Going into this week, it had 8 million users, but then overnight on Tuesday night, 600,000 Angelenos downloaded this app. Basically, as the fire grows, so does WatchDuty. And why is that, Jack? Because this app will determine your level of fire risk at a house-to-house level.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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For our first story, it's the Los Angeles Wildfires. They're on pace to set record amounts of fire damage. But one fire app has become the number one app in the whole app store because it's saving lives. For our second story, we're looking at Rolls-Royce's newest product. Wild. A $1 million completely custom car built from scratch.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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It processes information in a unique way and then tells you very simply, stay, get ready, or go. Literally, go. WatchDuty uses a volunteer force of active and retired firefighters, dispatchers, and first responders. The way we're thinking about WatchDuty is that it's almost like a news team in an app. They have boots on the ground gathering information like reporters.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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First, they track the 911 fire calls, and then they listen to radio scanners, and then they actually look at wildlife cameras and satellites around the country. They send all the information back to headquarters, which acts like the editorial team telling you your risk level based on where you are right now. So it's structured like a news team. And they only use verified information.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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They also don't predict where the fire is going to go because trust and integrity is key to what they're doing. Now, the founder of WatchDuty says that this app is going to be free to use forever. It's a nonprofit. They do make some money, but he says it'll always be free. They have a paid version that brings them $3 million of revenue.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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And next, they're going to expand to other natural disasters, starting with floods later this year. Like we said, WatchDuty has gone viral. So Jack, what's the takeaway for all our buddies in any emergency? Neighbors are the new 911. neighbors are the new 911. Yetis, Jack and I have noticed a new industry emerging, emergency response apps, basically first aid apps.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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Apps that like a digital first aid kit, you only use during an emergency. Like watch duty, it gets open zero times most of the year. And then suddenly you're opening it every single half hour. Sharktivity is another one. They'll warn you if there's great white sharks in the water. So you're only going to use it when you're on the beach at Cape Cod. Or Jack, how about next door?

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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They warn you if there's a burglary nearby. Or pulse point, they warn you if someone nearby needs help in an emergency, like a car crash. Although WatchDuty uses verified experts, the others, they crowdsource valuable data from your neighbors. So these days, you probably don't know your neighbor's name, besties. Yet during an emergency, your neighbors and their data are your most valuable asset.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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Neighbors, they're the new 911. Yes, they are. For our second story, Rolls-Royce, their sales are surging thanks to a brand new idea, commissioning a one-of-a-kind Rolls-Royce from scratch. Rolls-Royce is borrowing a business model from Pablo Picasso. Oh, Rolls-Royce. The perfect third car for your fourth home on your fifth yacht. Fun fact, Rolls-Royce doesn't call itself a car company.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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No, they don't. They call themselves a luxury house. Rolls-Royce. It's the Christian Dior of driving. Well, Rolls just announced a record year. 5,700 cars sold, or sorry, ultra luxury motor cars sold. Jack, could you sprinkle on a little context to that number over there, please? And do it with some white gloves on.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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Ford sold 2 million cars last year, which means Ford sold 350 Fords for every single Rolls Royce. But the average price of that Rolls Royce happened to hit a record high of over $500,000. That's right. The average Rolls goes for a higher price than the average American home. What's the price of that chassis? If you have to ask, you can't afford it. Now, Rolls-Royce is owned by Germany's BMW.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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Rolls Royce, they're borrowing a business strategy from Pablo Picasso. And our third and final story. Yetis, holidays are over, but returns aren't. Get this, 17% of Christmas gifts are getting returned. So we found a solution to returns, the Achilles heel of e-commerce. But Yetis, before we hit that wonderful mix of stories. I mean, no one else is doing that mix of stories. Love today's mix, Jack.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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But one sec, Jack. Let's call in the butler here. Hey, butler, what is driving Rolls-Royce's business these days? Last time we covered Rolls-Royce was two years ago. Rolls was surging because of customization, personalized features and designs to make your car feel like really your car. And Jack and I found some wild examples of this personalization.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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You could order a porcelain cigar tray for your Rolls for $20,000 extra. You could order a cashmere interior for your rolls for $30,000. Get this. You could install a constellation of interior lights on the roof of the car so that it looked like stars in the shape of Orion for $52,000 extra dollars. Sit down, stand up, and get that insured, Jack.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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But this year, Rolls-Royce is building cars truly from scratch. And that's unprecedented. We're not talking adding some features. We're talking designing all the features. Fully one-of-a-kind cars, or as Rolls puts it, entirely original cars. This would be the Jack car. It'd be a Rolls-Royce Nick. The name of the car is your name.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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From the chassis to the color to the shape of the seat heater button. It's a blank canvas. Do with this car what you want. Now to pull this off, Rolls has invested millions of dollars into opening five private offices where you come to design everything of your own personal Rolls. They have one in New York, one in Seoul, one in Dubai, one in Shanghai, and one at the UK factory in Goodwood, England.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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Okay. So Jack, next time we're in New York, we should stroll in, jump in. Because you can only build a custom roles. invite only. Invite only. That's right, Yetis. To design your own Rolls Royce from scratch, you must get a gold leaf letter in the physical snail mail. They probably just check the Bloomberg's billionaires list and send out invitations. Let's get that zip code, Charlie.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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But if you do build your own Rolls, you then get access to an app called Whispers. Again, this is a true story, which gets you access to chat with Rolls Royce executives who also built one-of-a-kind Rollses. And at that point, you're basically in the Illuminati. You're asking like, what constellation did you install on the ceiling of your car?

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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Well, you don't have to ask because you've got a rocket ship to live in the constellations, Jack. It's basically like MTV Pimp My Ride, but instead of Exhibit, it's Jay Gatsby. Someone read novels as a kid. So Jack, what's the takeaway for our buddies over at Rolls-Royce? Rolls-Royce isn't selling cars. They're commissioning art.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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Now, Yetis, Jack and I have told you before about the strategy of category design. To stand out in an industry, you need to put yourself in a new category, in a new industry. Don't compete to try to be better. Compete to try to be different. Like Rolls-Royce, they embrace that strategy. Instead of cars, they've positioned themselves as selling art.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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And now they're positioning themselves as selling commissioned art. It's just like asking Pablo Picasso to make something specific for you. They can now charge an extra premium because you wanted that. Rolls-Royce is borrowing a strategy, commissioned artwork, that goes all the way back to the Renaissance period. These one-of-a-kind Rolls-Royces, they aren't cars. They're a different category.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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They're commissioned art. Because selling art is way more profitable even than selling an ultra luxury motor car. Now, a quick word from our sponsor.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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January, it's got a lot of highlights, including maybe your planuaries. It does. Yeah, January, you got New Year's, snow days, planuary, my birthday's coming up. There we go. But the biggest event in January is definitely Dating Sunday. Dating Sunday, not an official holiday. Yet. Because it should be. The data shows that this coming Sunday is the biggest day of the year for dating apps.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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For our third and final story, a record 17% of stuff that we buy online gets returned. Nearly a trillion bucks worth of returns are happening every year. Here's what retailers are doing to stop you from returning things. Oh, Yetis, the holidays, they are over. Happy return season to all those who celebrate, Jack. Time to exchange that ambitious medium for the large that you really need.

The Best One Yet

🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.

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Honey, there's a receipt in there if you don't like it, said every low confidence husband on Christmas ever. The best is when you say there's a receipt before she's even opened the package. Or you just give the receipt. Yetis, in 2023, 15% of things bought online were returned according to the National Retail Federation. In 2024, that increased to 17%.

The Best One Yet

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$890 billion of stuff Americans bought online got returned. Because apparently that cute top you bought, Jack, wasn't as cute as you expected. It's a return renaissance, but not in a good way. Here's the problem, yetis. Returns are incredibly expensive. costly. The return shipping, the return packaging, the return reshelfing, it all costs a lot of money.

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Processing a return actually costs retailers on average of 30% of an item's original price. And we end up paying it because Macy's or Lululemon, whoever, they end up passing on those costs to customers through higher prices. Now, here's what Jack and I found fascinating about this story. According to the data, we are all at fault for this. Because of either bracketing or wardrobing.

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Two wild words. Jack, last year, I believe we introduced our lovely T-boy audience to the term bracketing. I was asked to be a groomsman at a wedding, and there was a specific jacket I had to buy. So I bought a 38 and a 40, not knowing which size was right, and I eventually sent back the 40. Because it's an expensive jacket, you want to make sure you get it right.

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So I ordered both, even though I know sending one back is going to cost Suitsupply some money. That's bracketing, and nearly two-thirds of us have done bracketing before. This year, we online shoppers are doing something even more devious. We're wardrobing. Oh, wardrobing. This is a nasty one. What is this one, Jack?

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Wardrobing would be if I return the size 40 and then wore the 38 for the wedding and then return the 38 too after the wedding was over. You know who you are. You've done this. Don't take that tag off because you're returning that tomorrow morning. Get this, besties. A shocking 69% of shoppers have admitted to wardrobing in 2024, which is up from 50% back in 2023. Wardrobing.

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This is Nick. This is Jack. It's Friday, the real Friday, May 9th. And today's show, out of all the shows, is the best one yet. It's a team point. The top three pop business news stories you need to know today. The Chicago live show tickets are out now, yet he's grabbing while he can. The new pope is born in Chicago. True. Coincidence? We think not. Is he the guest on the show? The surprise guest?

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Because the number one theme of drinks for the last five years is functional beverage. Basically, beverages with a health ingredient. Iced tea with electrolytes. Coffee with adaptogens. Milk with... With CBD magnesium. Yeah, or how about just functional sodas right now? Olipop, Poppy. They both added prebiotics, and now they're both worth over two billion bucks.

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One of them just got bought by Pepsi. Gruen's applied the same strategy to snackable treats. We call it functional candy. Basically, one concept worked in the beverage industry, so it was applied to a different industry. That is idea arbitrage. Yes, it is. Jack, could you whip up the takeaways for us for the real Friday? The US and the UK announced a trade deal yesterday.

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It's a small de-escalation in the trade war. What you're saying, Jack, is it's a Ron Weasley trade deal right there. Okay, you're still pushing that narrative. I'm going to make it happen. I'm going to make it happen. It's a reminder that trade is a positive sun game. For our second story, Google's code red chatbot threat just got real because Apple might replace Google with a chatbot.

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Google search is facing its DVD moment. And our third and final story is grunts. It's all over your social media. They're functional gummy bears and they're now worth $500 million. Because sharing is caring. Actually, this is a case of idea arbitrage. They took what's working in one industry and they brought it to another. But yetis, this pod's not over yet.

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Here's what else you need to know today. First, white smoke rose in Rome, and the Catholic world has a very first American pope. Robert Francis Prevost. Prevost? I'm not sure that's his last name pronunciation. Or pronouncing pronunciation, apparently, Jack. Either way, this new pope was born in Chicago, and he actually went to high school in Michigan.

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They used $200 in seed capital to buy a whole bunch of used denim. And then they started a business adventure that ultimately became Juicy. These two women, Gellan Nash Taylor and Pamela Sgeist Levy, founded Juicy Couture. And ultimately, they sold that brand, walking away with $200 million of payout. Juicy was the first brand with the confidence to stick its name on your website.

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But then the cardinals elected him pope, and he will adopt the new name Pope Leo XIV. Peace be with you all is the first thing he said. And the second thing he said was, go Cubs. Yeah, he's not a White Sox guy. No, just kidding about that last part. And second, another big reveal. Utah's NHL hockey team will now officially be called the Mammoth. We're relieved.

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To be honest. At first, we were pushing the Yetis. We thought that would be cool. Yeah, but then Utah Yetis would bring up a lot of trademark issues for Jack and I. So the Utah Hockey Club is now the Utah Mammoth. White smoke came out of the Zamboni and a new name was born. And finally, Bill Gates is giving away $200 billion over the next 20 years.

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All the money will basically be given away by 2045. This will wind down the Gates Foundation, which has already given away $100 billion. Bill Gates is basically accelerating his giving because the world could really use it. Now, time for the best fact yet. This one sent in by Jennifer and Alice, who happen to be Jax and my moms, and Alex and Molly, who happen to be our wives, who are also moms.

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Nice work, including Alex and Molly. Otherwise, we would have had a fact check Monday morning. Good point, good point. They would send that in, Jack. Get this, yetis. Mother's Day is actually not just the number one day for phone calls. It's the number one day for restaurant dining out. In the United States. It beats every other holiday, including Valentine's Day and New Year's Eve.

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So besties, enjoy those poached eggs with your mom this weekend. Yetis, you look fantastic out there, Jack. I want to say you are shimmering in that juicy couture tracksuit because shimmering is really the only adjective I can think of. Shimmying and shimmering because you're kind of shiny right now. I just did my best Shakira shake over here. Yeah, yeah.

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I'm seeing light reflect off of your body in a way I've never seen before. Let's just say I'm glad our YouTube video version of this pod does not have my lower body. Yetis, enjoy that episode on the origin story of Juicy Couture. It's on The Best Idea Yet, our weekly show. You're going to love it this weekend. It's available to listen for free right now.

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We've got a link in the episode description. Your mom's going to love it too. And Jack, celebrate the wins. The tickets are on sale for Chicago. Buy them now, Yetis. And Jack and I will see you Monday. Before we go, a happy birthday to legendary Yeti Sarah Rudolph over in Port Townsend, Washington, celebrating big. And happy birthday to Lindsay Lieber in New York City.

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And Michael Nelson has got a birthday in Des Moines, Iowa, baby. Congratulations to Steph Lados in Detroit, Michigan, who's graduating from law school. This pod? was, according to her, instrumental to her getting that degree. And Juliet Ruben Ramirez is getting her MBA over at Rice. Congratulations on the MBA win. Congrats to Vino and Rebecca from Toronto, who just got engaged. Congrats, guys.

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Let's see some ring picks. And Kurt Peters and his lovely fiancee, just got engaged as well over in Ankeny, Iowa. We'd also love to see some pics. Fantastic celebration, guys. Congratulations to Evan Sheck, who's graduating from Indiana Business School. Not too shabby. And Eric Finney over in Chicago doing logistics got 25,000 steps in a single day this year.

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And finally, if you got any questions for Nick and me, every Friday, we answer your questions on Instagram. It could be about the trade war. It could be about a profit puppy. It could even be about Jack's 42-step skincare routine. So hit us up at tboypod on Instagram. Call your mother and Nick and I will see you on Monday. This is Jack. I own stock of Netflix. Nick and I both own stock of Apple.

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And we both own ETFs of the S&P 500. If you like the best one yet, you can listen ad-free right now by joining Wondery Plus in the Wondery app or on Apple Podcasts. Prime members can listen ad-free on Amazon Music. And before you go, tell us a little bit about yourself by filling out a short survey at wondery.com slash survey. We want to get to know you.

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rear the pants with the zodiac on the butt who else is doing that and it's a brand that blew up when jennifer lopez wore them in a music video but until the juicy founders the maternity industry was broken and that juicy story is actually the subject of our latest episode of the best idea yet the untold origin stories of the products you're obsessed with

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Full disclosure, Nick and I are wearing juicy couture tracksuits right now. You look fantastic, by the way, Jack. Nick's got juicy written on his butt. I've got Pisces, and my midriff is showing. Jack basically looks like some kind of a feline cat podcasting over there. My zipper has a J, a very juicy J as the emblem. Jack, can you give me a wiggle or two over there?

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This is a family-friendly pod, Nick, for sure. Check out our YouTube or Instagram for proof of what I just said. Because, besties, we just dropped this juicy episode in honor of Mother's Day. We did it for you, Mom. We did it for you. But we got three fantastic stories for today's show. Jack, let's hit our T1.

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We're not doing spoilers. If you haven't bought tickets to Chicago yet, we've got the link in the episode description. But Jack, three stories for today's tea boy. What do we got on the pot? For our first story, the President of the United States and the Prime Minister of Britain announced a trade deal in the White House yesterday. One country down, 100 to go.

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For our first story, the US and the UK announced a new trade deal with Pomp Ceremony and the word historic. The part of this trade deal we agree with the most is that it's great for both countries. Jack, this is a Ron Weasley trade deal. Ron Weasley? Yeah. All right, we'll get to that in a sec. Okay. Hold on to your Hufflepuffs over there, Jack. He's a Gryffindor.

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I'm going to act like you didn't say that. It's a fact, Jack. Yesterday on VE Day, the US and the UK celebrated the 80-year anniversary of winning World War II. And they did it with a trade announcement. Trade announcement is basically a list, and we got the details straight from the White House press release for you.

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The United Kingdom is going to start buying $5 billion of American beef and American agriculture. Yeah, Jack, what about cars? What about British cars? The deal they announced yesterday lowers the 25% tariff on UK-made cars to 10% for the first 100,000 cars. So good news for the Land Rover and Jaguar fans out there. Those American buyers can now get them at a lower price. But the rest of the deal?

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was pretty much TBD. Yeah, some general agreements were made, but the specific language, it does still matter. For example, the statement from the UK said that British Steel will now ship to the U.S. tariff-free, but the U.S. statement about the same trade deal did not mention anything about that. Yeah, in other words, to add it all up, nothing is signed yet.

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What was announced yesterday is like a non-binding term sheet. Right. Details are still to be ironed out. Yeah, it's like a save the date versus the official invite. Great analogy. for all the fiancés out there. Also, Trump clarified that the new 10% tariff on everything else from the United Kingdom, that still remains in place. Now, the key context to understand about the U.S. and U.K.

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trade deal, this was the easy one. Yeah, the U.S. and the U.K. were already historic allies. This is our buddies hanging with our buddies. We describe it as the special relationship. Yeah, like we both speak English, we both love sandwiches, and we both have a deep mutual appreciation for the actor Michael Caine. Plus... The U.S. already has a trade surplus with the U.K.

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We buy more from them than they buy from us. The biggest thing that Britain has exported to us, frankly, is probably the Beatles, Jack. I thought you were going to say something from the colonial era. But yeah, let's go with the Beatles. Let's roll with the Beatles. Adele, just unsubscribe from the show.

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So President Trump described this deal as historic three times, and British Prime Minister Keir Starmer described it as historic two times. But honestly... It really doesn't move the needle that much. Yeah, Jack, why don't you whip up an example for us over there? The British said yesterday that a British airline would soon announce a purchase of Boeing airplanes in the amount of $10 billion.

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Okay, but here's why that isn't exactly historic. That's a fairly common occurrence. British Airways already owns 100 Boeings, and they make big Boeing purchases basically every five years. Still, Jack and I should point out, this is a win to celebrate because it's a de-escalation of the trade war. It's a movement toward trade peace and away from trade hostility. And you know what?

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The trade war de-escalated, stocks escalated, and we got it all for you. For our second story, Google stock dropped because Apple may replace it on the iPhone with a chatbot. That's right, Yetis. Google is facing its DVD moment. We'll explain. For our third and final story, Groons is disrupting the daily health supplement space by making them snackable.

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It also gives a path for other countries to follow, although it will be a little bit harder with some non-ally countries out there. Like China. And that's why we think it is a Ron Weasley trade deal. It's not perfect. It's not historic like Harry Potter, but hey, he's still a good guy. It's still a good thing, right, Matt? It's a stretch, dude. I don't know. Ron's going to like that analogy.

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Hermione's going to speak up on Ron's behalf, actually. So stocks rose yesterday. The S&P 500's up 14% from its post-liberation day lows. And Jack, what's the takeaway for everyone else out there? This deal is a reminder that trade is a positive sum game. Yetis, President Trump said this about the preliminary trade deal with the UK. This is a great deal for both countries.

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On that, we completely agree. Yeah, we do. And that's actually the truth with trade in general. Nick, after all, trade is voluntary. Yeah, good point. It only happens if both sides want to do it. Which means, Jack, the inverse is also true. Like, if trade is good for both countries, then not trading is bad for both countries. Now, there are caveats, and the caveats are important.

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Like, a government needs to make sure people who lose jobs don't get abandoned. And they also got to make sure that trade is fair. But two countries trading with each other, that leaves both countries better off. In this case, the UK gets airplanes that they can't make, and we get scotch that we can't make. Yes, we do, Jack. Yes, we do.

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The president usually defines trade as having winners and losers. But not yesterday, because increased trade between the US and the UK is a positive sum game. For our second story, Alphabet stock is falling because of what an Apple executive just testified under oath. Google search is facing its DVD moment. Its DVD moment.

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But Jack, let's go back in a time machine for a second to, it feels like 12 years ago, but actually let's just go back three years ago. December, 2022, two and a half years ago, actually. Just days after ChatGPT launched, there were all a bunch of headlines about Google. Here's one of them. New York Times, a new chatbot is a code red for Google's search business. Here's one from Bloomberg.

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The chatbots are coming for Google. And Jack, why two and a half years ago was everyone freaking out already in the headlines? Because AI chatbots are much better at answering your question than Google searches. That's right. The fear for Google is that people would switch their habits and there's nothing a tech company wants more than you. habits.

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Their fear was that people would stop Googling and start chatting instead. So Google went code red to defend its profit puppy, Google search. They eventually put AI summaries at the top of search results. Now, besties, pause the pod for a sec, because until now, that strategy from Google has mostly worked. After all, last quarter, Google had an all-time record high profit.

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But two and a half years after Google's code red moment, a bomb just dropped this week in court and a mess with Google stock. Here's the news. Eddie Q, who is a high up at Apple, said this while testifying in Google's antitrust case. This is some real page six tech stuff we're about to drop on you. Here we go, here we go, here we go.

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Apple is actively looking at changing default search on the iPhone. Wow, that is like finding out Brad Pitt cheated right there, Jack. Now, for context, right now, Google pays Apple $20 billion every year to be the default search on the iPhone within the Safari browser. But Apple might change that and make its default iPhone search a chatbot instead? That's huge news. Huge news.

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And why would Apple do that? Because chatbots are a better experience. I mean, to be honest, full disclosure, Yeti's Nick and Jack here. We've stopped Googling and we start our searches on chatbots. When When we remember. It's true. I mean, a lot of times we just instinctually go to Google.

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But when we remember, we go to ChatGPT or whatever chatbot we're using, and you get to your information quicker. Because there are fewer ads, there's less internet slop, and you don't have to deal with as many links. You got to wade through just to get your answer. You can also do follow-up questions.

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Groons is green gummy bears are a case study in idea arbitrage. But Yetis, before we hit that wonderful mix of stories... What a mix of stories. Love the mix before the weekend, Jack. Mother's Day is the busiest day for phone calls of the entire year. Just on Verizon, 394 million calls were made on Mother's Day last year. That's actually 6% higher than on Father's Day, for all those keeping track.

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It remembers the first thing you asked, and it will add that to the second thing that you asked.

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when we're jumping in t-boy style to the latest uh pepsi news about soda and then we have a follow-up question about coca-cola's news you can do all of it in one chat sequence and they understand both questions so they'll add an even better answer so add all up yetis and if apple let chat gpt become the default search on the iphone then google's code red just became code dead

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Sounds like the opener to a Spielberg movie, Jack. So what's the takeaway for our buddies over at Alphabet? Google is facing its DVD moment. Yetis, one of our favorite business stories is how Netflix pivoted to streaming. Because remember, for 10 years, Netflix was a very successful DVD-by-mail business. Just DVDs. And then the streaming tech came along. Okay, so what did Netflix do?

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Well, they put their entire DVD business into a separate physical building from the streaming business. They literally isolated them. The streaming team was one day going to kill the DVD business. Netflix knew that. So they didn't want the streaming team to be emotionally susceptible to the DVD people if they were working right next door to them.

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So Netflix killed its own DVD before another company could. And now Netflix is worth 500 billion bucks. Never looked better. Google faces the same situation now. Should they kill their own online search or wait until someone else kills it? Besties, for three years, Google's pretty much done nothing, hoping that the chatbot hype dies. But it's not dying.

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It's time for Google to direct its users to Gemini, Google's chatbot, before Google search gets killed. Many call this the innovator's dilemma, but we call it the DVD moment. Now, a quick word from our sponsor.

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For our third and final story before the weekend, Groons just hit a $500 million valuation for Gummy Bear supplements. There are many daily health supplements. Groons' growth hack, this is the only one that's shareable. The only one that's shareable. Sharing is caring. But Jack, there really is nothing we millennials can't redesign in our own image, is there, man?

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We've redesigned mattresses, razors. Warby Parker. Glasses. I mean, what about vitamins, man? Like, remember those Flintstone gummies when we were growing up? Well, Flintstone gummies just got a millennial makeover. Get this, yetis. Oregon startup Groons created a daily health supplement in the form of the gummy bear. They replaced Fred and Barney with ashwagandha and collagen.

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Yeah, it's basically Coachella in a chewable. But I should point out, besties, that my German major co-host over here, notice the name Groons happens to mean green in German. It's Spoiler, this is basically athletic greens. Yeah. But in gummy form. Yes, they're targeting active, health-conscious 20 and 30-year-olds with antioxidant, prebiotic, postbiotic, adaptogenic candy.

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🐻 “Eat Pray Chew” — Grüns’ $500M gummybear. Google’s DVD moment. England’s Ron Weasley trade deal.

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Your mother, she gave you life and she'll tell you about it too. Now here's what you should talk about with your mom when you call her on Sunday. Juicy couture. Because get this, juicy began as an idea with two friends who bumped into each other at a small Los Angeles fashion shop. And one of them was pregnant, desperate for more fashionable maternity wear. So those two women partnered up.

The Best One Yet

🐻 “Eat Pray Chew” — Grüns’ $500M gummybear. Google’s DVD moment. England’s Ron Weasley trade deal.

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It's got like 60 active ingredients, right? And here's the news. They just hit a $500 million valuation. Now, Jack and I should point out, Groons did not share their revenues or financials, but we were able to calculate them with a little bit of math. They did brag that they ship 4 million gummies per day. And since gummies come in packs of eight and packs are $2 each.

The Best One Yet

🐻 “Eat Pray Chew” — Grüns’ $500M gummybear. Google’s DVD moment. England’s Ron Weasley trade deal.

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Well, Jack, that would be $365 million a year in revenue and the company is still growing. So how did grooms grow so big so fast? Well, their growth hack is the gummy shape. Basically what the gummy shape allows. It is the first ever shareable supplement. Think about the supplements out there. You've got your pills, your powders, and your bars.

The Best One Yet

🐻 “Eat Pray Chew” — Grüns’ $500M gummybear. Google’s DVD moment. England’s Ron Weasley trade deal.

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I mean, Jack, you're not going to share a pill with somebody. And powders, that's like a messy at-home activity you do in private, basically. Gruns, on the other hand, comes in an eight-pack of gummies. So you could hand one out after brunch to everyone at the table.

The Best One Yet

🐻 “Eat Pray Chew” — Grüns’ $500M gummybear. Google’s DVD moment. England’s Ron Weasley trade deal.

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With a gummy supplement, you could pull it out of your pocket in the middle of the day and hand them out to all your buddies at work. Unlike that giant tub of creatine you got stashed away under your desk. You've got it hiding. I see that one, Jack. You can't hide that thing from me. So Grunze's growth hack is shareability.

The Best One Yet

🐻 “Eat Pray Chew” — Grüns’ $500M gummybear. Google’s DVD moment. England’s Ron Weasley trade deal.

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People are going to ask you, what are those green gummies you're snacking on? And you're going to give them one to try. Boom, Groons benefits because the person just got a free sample after brunch. Can't do that with a protein shake. But how defensible is that advantage, Nick? Yeah, it's a good point, Jack. Like, what if AG1 decides to launch gummies as well? Or Eno Explode launches Cree-a-Bites.

The Best One Yet

🐻 “Eat Pray Chew” — Grüns’ $500M gummybear. Google’s DVD moment. England’s Ron Weasley trade deal.

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It could be an issue for Groons. However, their innovation also lies in our takeaway. So, Jack, what's the takeaway for our buddies over at Groons? It's idea arbitrage. Take a concept from one industry and apply it to another. So yetis, how did Groons get their core concept of supplement candies? We think they got the idea from the beverage industry. That's right.