Jack and Nick

To hear about how Goldfish Crackers really began and why they're still growing double digits every year, listen to our weekly show, The Best Idea Yet. The untold origin stories of the products you're obsessed with. It's 45 minutes, drops every Tuesday, and we got nominated for a Best Business Award in the Ambys. Oh, we are so pumped about this episode and we love this show, Yetis. Check it out.

We got a link in the episode description today. Because Goldfish Crackers are simply the best idea yet. But yeah, today's T-Boy is also fantastic. Best we've ever done. Let's hit it, baby.

We got a link in the episode description today. Because Goldfish Crackers are simply the best idea yet. But yeah, today's T-Boy is also fantastic. Best we've ever done. Let's hit it, baby.

We got a link in the episode description today. Because Goldfish Crackers are simply the best idea yet. But yeah, today's T-Boy is also fantastic. Best we've ever done. Let's hit it, baby.

For our first story, the newest trend for young American women is boy sober. Record number of women are choosing to not get married. Going sober on boys. And we found four fascinating reasons why. Yetis, you know Jack and I are big fans of 18th century British literature. Jack, can you please read the opening line of Jane Austen's novel, Pride and Prejudice, from 1796?

For our first story, the newest trend for young American women is boy sober. Record number of women are choosing to not get married. Going sober on boys. And we found four fascinating reasons why. Yetis, you know Jack and I are big fans of 18th century British literature. Jack, can you please read the opening line of Jane Austen's novel, Pride and Prejudice, from 1796?

For our first story, the newest trend for young American women is boy sober. Record number of women are choosing to not get married. Going sober on boys. And we found four fascinating reasons why. Yetis, you know Jack and I are big fans of 18th century British literature. Jack, can you please read the opening line of Jane Austen's novel, Pride and Prejudice, from 1796?

It is a truth universally acknowledged that a single man in possession of a good fortune must be in want of a wife. But Jane Austen doesn't say anything about a single woman being in want of a good husband. Here's the news. Women don't want a good husband, a bad husband, or any husband these days. That's right. A record number of women are saying no to marriage.

It is a truth universally acknowledged that a single man in possession of a good fortune must be in want of a wife. But Jane Austen doesn't say anything about a single woman being in want of a good husband. Here's the news. Women don't want a good husband, a bad husband, or any husband these days. That's right. A record number of women are saying no to marriage.

It is a truth universally acknowledged that a single man in possession of a good fortune must be in want of a wife. But Jane Austen doesn't say anything about a single woman being in want of a good husband. Here's the news. Women don't want a good husband, a bad husband, or any husband these days. That's right. A record number of women are saying no to marriage.

It's all part of a new trend called boy sober. Here's the hero stat from the Aspen Economic Strategy Group. The share of American women ages 18 to 40 who are single was 51% in 2023. That's up from just 42% in the year 2000. And that's a big change. Oh, another big stat from a 2023 Pew survey. Just 52% of American women said that marriage was important to living a fulfilling life.

It's all part of a new trend called boy sober. Here's the hero stat from the Aspen Economic Strategy Group. The share of American women ages 18 to 40 who are single was 51% in 2023. That's up from just 42% in the year 2000. And that's a big change. Oh, another big stat from a 2023 Pew survey. Just 52% of American women said that marriage was important to living a fulfilling life.

It's all part of a new trend called boy sober. Here's the hero stat from the Aspen Economic Strategy Group. The share of American women ages 18 to 40 who are single was 51% in 2023. That's up from just 42% in the year 2000. And that's a big change. Oh, another big stat from a 2023 Pew survey. Just 52% of American women said that marriage was important to living a fulfilling life.

Well, that is down from 70% just four years earlier. So two big stats from two robust surveys. Women are fine being single. They're not looking for marriage these days. It's not dry January. No. It's dry manuary. The new lifestyle choice is going boy sober. Or Jack, can I put this in Jane Austen Pride and Prejudice terms for a second? That'd be fantastic.

Well, that is down from 70% just four years earlier. So two big stats from two robust surveys. Women are fine being single. They're not looking for marriage these days. It's not dry January. No. It's dry manuary. The new lifestyle choice is going boy sober. Or Jack, can I put this in Jane Austen Pride and Prejudice terms for a second? That'd be fantastic.

Well, that is down from 70% just four years earlier. So two big stats from two robust surveys. Women are fine being single. They're not looking for marriage these days. It's not dry January. No. It's dry manuary. The new lifestyle choice is going boy sober. Or Jack, can I put this in Jane Austen Pride and Prejudice terms for a second? That'd be fantastic.

Yeah, women think there aren't enough Mr. Darcy's out there. I hear you on that. But yet, here's why Jack and I found this story fascinating. The key word here is choice. Because four fascinating forces are making women curious about boys sober. Choosing boys sober. Now, the first force here was that women are simply wealthier than ever. The gender income gap is narrowing.

Yeah, women think there aren't enough Mr. Darcy's out there. I hear you on that. But yet, here's why Jack and I found this story fascinating. The key word here is choice. Because four fascinating forces are making women curious about boys sober. Choosing boys sober. Now, the first force here was that women are simply wealthier than ever. The gender income gap is narrowing.

Yeah, women think there aren't enough Mr. Darcy's out there. I hear you on that. But yet, here's why Jack and I found this story fascinating. The key word here is choice. Because four fascinating forces are making women curious about boys sober. Choosing boys sober. Now, the first force here was that women are simply wealthier than ever. The gender income gap is narrowing.

The single lady home search, we told you about it like a month ago. Remember that, Jack? You don't need a man. You just need a mortgage. Okay, the second force for boy sober is the education mismatch. Women are getting college degrees more and men are getting them less. According to the Wall Street Journal, 47% of women age 25 to 34 have a bachelor's degree.