Jack and Nick

It only started blowing up in the years after Align. So besties, add it up. And this isn't a hero product. This is a goddess product. So Jack and I got curious, how did Lulu create it? Turns out their R&D lab focused on the science of feel. And what exactly is that, Jack? How do you feel as a customer when you first touch the product in the store? Okay, now here's the important contrast.

It only started blowing up in the years after Align. So besties, add it up. And this isn't a hero product. This is a goddess product. So Jack and I got curious, how did Lulu create it? Turns out their R&D lab focused on the science of feel. And what exactly is that, Jack? How do you feel as a customer when you first touch the product in the store? Okay, now here's the important contrast.

At this time, Under Armour was living its best life. UA was all the rage. Get in this house. They focused on on-field performance. Technical apparel. On the other hand, Lululemon bet on how you feel being more important than how you perform on the mat. That drove them to develop this new fabric. It's called Nulu. And the moonshot goal of Nulu was to make it feel... like a rose petal.

At this time, Under Armour was living its best life. UA was all the rage. Get in this house. They focused on on-field performance. Technical apparel. On the other hand, Lululemon bet on how you feel being more important than how you perform on the mat. That drove them to develop this new fabric. It's called Nulu. And the moonshot goal of Nulu was to make it feel... like a rose petal.

At this time, Under Armour was living its best life. UA was all the rage. Get in this house. They focused on on-field performance. Technical apparel. On the other hand, Lululemon bet on how you feel being more important than how you perform on the mat. That drove them to develop this new fabric. It's called Nulu. And the moonshot goal of Nulu was to make it feel... like a rose petal.

That was the ambitious goal here, was like, you know that feeling on the rose petals, like soft? Pretty amazing. There's a reason you buy a huge bag of rose petals to propose to your fiance. And then stick your face in it. So Jack, what was the result of this science of feel strategy? By focusing on feel instead of form, women wore these pants after their workout, outside of the yoga studio,

That was the ambitious goal here, was like, you know that feeling on the rose petals, like soft? Pretty amazing. There's a reason you buy a huge bag of rose petals to propose to your fiance. And then stick your face in it. So Jack, what was the result of this science of feel strategy? By focusing on feel instead of form, women wore these pants after their workout, outside of the yoga studio,

That was the ambitious goal here, was like, you know that feeling on the rose petals, like soft? Pretty amazing. There's a reason you buy a huge bag of rose petals to propose to your fiance. And then stick your face in it. So Jack, what was the result of this science of feel strategy? By focusing on feel instead of form, women wore these pants after their workout, outside of the yoga studio,

Not for SoulCycle class at all, just as a daily thing to wear. So it appears that philosophy of feel opened the door to wearing leggings all day, becoming a cultural phenomenon. And that's why we say it was this specific pant that invented the modern athleisure category. On the other hand, no one's going out for Bloody Marys in Under Armour or wearing sweat-wicking gear to the boardroom.

Not for SoulCycle class at all, just as a daily thing to wear. So it appears that philosophy of feel opened the door to wearing leggings all day, becoming a cultural phenomenon. And that's why we say it was this specific pant that invented the modern athleisure category. On the other hand, no one's going out for Bloody Marys in Under Armour or wearing sweat-wicking gear to the boardroom.

Not for SoulCycle class at all, just as a daily thing to wear. So it appears that philosophy of feel opened the door to wearing leggings all day, becoming a cultural phenomenon. And that's why we say it was this specific pant that invented the modern athleisure category. On the other hand, no one's going out for Bloody Marys in Under Armour or wearing sweat-wicking gear to the boardroom.

Will you protect this house? No, no, we're okay, thank you. Yetis without the Align legging, Lulu would probably just be a hoo-hoo. But there was one other key to this product's success. Nick, were you Dr. Seuss's understudy? Been training for this moment my entire life, Jack. So what's the takeaway for our buddies with the Lulu Align Legging? It's advice a yogi told us, ironically.

Will you protect this house? No, no, we're okay, thank you. Yetis without the Align legging, Lulu would probably just be a hoo-hoo. But there was one other key to this product's success. Nick, were you Dr. Seuss's understudy? Been training for this moment my entire life, Jack. So what's the takeaway for our buddies with the Lulu Align Legging? It's advice a yogi told us, ironically.

Will you protect this house? No, no, we're okay, thank you. Yetis without the Align legging, Lulu would probably just be a hoo-hoo. But there was one other key to this product's success. Nick, were you Dr. Seuss's understudy? Been training for this moment my entire life, Jack. So what's the takeaway for our buddies with the Lulu Align Legging? It's advice a yogi told us, ironically.

Let go of what you can't control. Yetis, there is one surprise factor that also caused Lululemon's Align leggings to take off and be worn all day. It was something Lulu couldn't predict and couldn't control. It was skinny jeans. Yeah, back in 2015, skinny jeans were the pants in style. Every millennial lady had like six pairs of Madewell.

Let go of what you can't control. Yetis, there is one surprise factor that also caused Lululemon's Align leggings to take off and be worn all day. It was something Lulu couldn't predict and couldn't control. It was skinny jeans. Yeah, back in 2015, skinny jeans were the pants in style. Every millennial lady had like six pairs of Madewell.

Let go of what you can't control. Yetis, there is one surprise factor that also caused Lululemon's Align leggings to take off and be worn all day. It was something Lulu couldn't predict and couldn't control. It was skinny jeans. Yeah, back in 2015, skinny jeans were the pants in style. Every millennial lady had like six pairs of Madewell.

And by chance, Lulu's Align leggings had a similar silhouette as tight-fitting jeans did. Which meant you could wear the same tops with your new Lulu Align leggings as you could with your existing pair of skinny jeans. The result? It was so easy to buy these leggings because it was compatible with your existing wardrobe. Exactly. So Lulu, they could have never predicted this twist.

And by chance, Lulu's Align leggings had a similar silhouette as tight-fitting jeans did. Which meant you could wear the same tops with your new Lulu Align leggings as you could with your existing pair of skinny jeans. The result? It was so easy to buy these leggings because it was compatible with your existing wardrobe. Exactly. So Lulu, they could have never predicted this twist.

And by chance, Lulu's Align leggings had a similar silhouette as tight-fitting jeans did. Which meant you could wear the same tops with your new Lulu Align leggings as you could with your existing pair of skinny jeans. The result? It was so easy to buy these leggings because it was compatible with your existing wardrobe. Exactly. So Lulu, they could have never predicted this twist.