Jack and Nick

If you put your hand in the bag, it will bench press your face. It actually is also part of a broader trend of the feminization of protein. This isn't a tub of protein that you scoop into your shake like Saxon Rattler. But pause the pod for a second, Jack, because this Kardashian protein popcorn ain't the only protein-rich story we've noticed right now.

Chobani, the yogurt company, just said, hold my spoon. That's right, because this private upstate New York yogurt brand revealed their financials publicly for the first time. They make $3 billion in annual revenue last year with $500 million in profits. And Chobani is reportedly planning to IPO again. Plus, Jack, they're building a new $1 billion factory. And why are they doing all this?

Chobani, the yogurt company, just said, hold my spoon. That's right, because this private upstate New York yogurt brand revealed their financials publicly for the first time. They make $3 billion in annual revenue last year with $500 million in profits. And Chobani is reportedly planning to IPO again. Plus, Jack, they're building a new $1 billion factory. And why are they doing all this?

Chobani, the yogurt company, just said, hold my spoon. That's right, because this private upstate New York yogurt brand revealed their financials publicly for the first time. They make $3 billion in annual revenue last year with $500 million in profits. And Chobani is reportedly planning to IPO again. Plus, Jack, they're building a new $1 billion factory. And why are they doing all this?

Because yogurt sales are surging right now. Faster than you can milk a cow. Yeah. Oh. But pause the pod one more second, Jack, because it's not just that protein-packed yogurt that is jumping in on the protein trend, is it? The fastest-growing snack brand in America right now is Chomp's Beef Jerky. That's right. A beef jerky brand saw their sales triple in the last year.

Because yogurt sales are surging right now. Faster than you can milk a cow. Yeah. Oh. But pause the pod one more second, Jack, because it's not just that protein-packed yogurt that is jumping in on the protein trend, is it? The fastest-growing snack brand in America right now is Chomp's Beef Jerky. That's right. A beef jerky brand saw their sales triple in the last year.

Because yogurt sales are surging right now. Faster than you can milk a cow. Yeah. Oh. But pause the pod one more second, Jack, because it's not just that protein-packed yogurt that is jumping in on the protein trend, is it? The fastest-growing snack brand in America right now is Chomp's Beef Jerky. That's right. A beef jerky brand saw their sales triple in the last year.

They didn't snap into a slim drink. They disrupted it. Okay, so, Jack, I'm going to add all this up right now. We got Khloe Kardashian's popcorn. We got Chobani yogurt. We got Chomp's beef jerky. All at all-time highs. I mean, have we hit peak protein? High protein is the new low calorie. It's like Atkins and Keto had a CrossFit baby.

They didn't snap into a slim drink. They disrupted it. Okay, so, Jack, I'm going to add all this up right now. We got Khloe Kardashian's popcorn. We got Chobani yogurt. We got Chomp's beef jerky. All at all-time highs. I mean, have we hit peak protein? High protein is the new low calorie. It's like Atkins and Keto had a CrossFit baby.

They didn't snap into a slim drink. They disrupted it. Okay, so, Jack, I'm going to add all this up right now. We got Khloe Kardashian's popcorn. We got Chobani yogurt. We got Chomp's beef jerky. All at all-time highs. I mean, have we hit peak protein? High protein is the new low calorie. It's like Atkins and Keto had a CrossFit baby.

Oh, and we can back this up even further with the numbers because high protein Google searches also just hit an all-time high. And The Economist magazine says that 64% of Americans... want to eat more protein. So besties, right now, it looks like America wants to sprinkle cloud dust on steak, wash it down with a bite of Saxon Ratliff's glutes, and Jack, I don't know what's going on.

Oh, and we can back this up even further with the numbers because high protein Google searches also just hit an all-time high. And The Economist magazine says that 64% of Americans... want to eat more protein. So besties, right now, it looks like America wants to sprinkle cloud dust on steak, wash it down with a bite of Saxon Ratliff's glutes, and Jack, I don't know what's going on.

Oh, and we can back this up even further with the numbers because high protein Google searches also just hit an all-time high. And The Economist magazine says that 64% of Americans... want to eat more protein. So besties, right now, it looks like America wants to sprinkle cloud dust on steak, wash it down with a bite of Saxon Ratliff's glutes, and Jack, I don't know what's going on.

What is going on, man? These high-protein snacks, they're up not because people are working out more. They're up because of Ozempic. Oh, we're going to need a takeaway. So Jack, what's the takeaway for our buddies who are everyone searching for protein? In the era of Ozempic, we now have permafads. Not permafrost, permafats. Now, yeah, it is.

What is going on, man? These high-protein snacks, they're up not because people are working out more. They're up because of Ozempic. Oh, we're going to need a takeaway. So Jack, what's the takeaway for our buddies who are everyone searching for protein? In the era of Ozempic, we now have permafads. Not permafrost, permafats. Now, yeah, it is.

What is going on, man? These high-protein snacks, they're up not because people are working out more. They're up because of Ozempic. Oh, we're going to need a takeaway. So Jack, what's the takeaway for our buddies who are everyone searching for protein? In the era of Ozempic, we now have permafads. Not permafrost, permafats. Now, yeah, it is.

Jack and I have told you before, the three industries most vulnerable to fads are the three Fs. Fashion, fitness, and food. The three Fs. Whatever the hot trend in those industries are, chances are it's going to be gone in two years. It was just a fad. But here's the interesting thing. For all three of those F-letter industries, that could actually change with Ozempic.

Jack and I have told you before, the three industries most vulnerable to fads are the three Fs. Fashion, fitness, and food. The three Fs. Whatever the hot trend in those industries are, chances are it's going to be gone in two years. It was just a fad. But here's the interesting thing. For all three of those F-letter industries, that could actually change with Ozempic.

Jack and I have told you before, the three industries most vulnerable to fads are the three Fs. Fashion, fitness, and food. The three Fs. Whatever the hot trend in those industries are, chances are it's going to be gone in two years. It was just a fad. But here's the interesting thing. For all three of those F-letter industries, that could actually change with Ozempic.

Because the weight loss drug Ozempic is a once-in-a-century innovation, and it looks like it's here to stay. Like 10% of Americans are on it right now. And Ozempic's impact on our bodies, it also affects fashion and fitness and food. Now, we're not saying that Khloe Kardashian's protein-sprinkled popcorn is here to stay. Right, because that's a product that's piggybacking on the trend, right?