Harley Finkelstein

So maybe that's the second one. Maybe the third one is, I mentioned my kids a few times. I recently wrote a kid's book. It's called We Can Be Entrepreneurs. I want more people to have the business card experience when they're kids. I want more parents to be talking to their children about, hey, the famous question, what do you want to be when you grow up? is the question I hate the most.

So maybe that's the second one. Maybe the third one is, I mentioned my kids a few times. I recently wrote a kid's book. It's called We Can Be Entrepreneurs. I want more people to have the business card experience when they're kids. I want more parents to be talking to their children about, hey, the famous question, what do you want to be when you grow up? is the question I hate the most.

My kids were asked it. It led me to write a kid's book about that very question because I never asked that question. When I said, my parents said, what if you did this right now? And what if we made you feel like you can do it right now? And that ultimately has led to my entire life, my entire career, me being a Shopify, is that no one ever asked me what I want to be when I grow up.

My kids were asked it. It led me to write a kid's book about that very question because I never asked that question. When I said, my parents said, what if you did this right now? And what if we made you feel like you can do it right now? And that ultimately has led to my entire life, my entire career, me being a Shopify, is that no one ever asked me what I want to be when I grow up.

Instead, I was told you can do whatever you want right now. And this is not my childhood. I didn't grow up wealthy. I didn't grow up with a lot of money around. I went to public school in South Florida, big public school, 5,000 kids, not a rough environment per se, but this wasn't like some sort of pampered existence.

Instead, I was told you can do whatever you want right now. And this is not my childhood. I didn't grow up wealthy. I didn't grow up with a lot of money around. I went to public school in South Florida, big public school, 5,000 kids, not a rough environment per se, but this wasn't like some sort of pampered existence.

And those are the things right now that I think a lot about that have led me here. And this idea of how you do anything is how you do everything as a personal motto, as a family motto means the things that Lindsay and I, my wife and I work on together are always deeply intentional.

And those are the things right now that I think a lot about that have led me here. And this idea of how you do anything is how you do everything as a personal motto, as a family motto means the things that Lindsay and I, my wife and I work on together are always deeply intentional.

I would say to remember that the cost of failure in 2024 and beyond is the lowest it's ever been when it comes to entrepreneurship, the lowest. What I mean by that is if you try something and it works, you can build a multi-billion dollar company. And if it doesn't work,

I would say to remember that the cost of failure in 2024 and beyond is the lowest it's ever been when it comes to entrepreneurship, the lowest. What I mean by that is if you try something and it works, you can build a multi-billion dollar company. And if it doesn't work,

It's not as if it's going to change your life dramatically because what now costs $39 a month on Shopify, this isn't a pitch for Shopify, but just to quantify it, which a lot of people spend on coffee on a monthly basis, right? Like Starbucks coffee or a lunch or something like that. For the cost of a couple Starbucks coffees, you can start a business today.

It's not as if it's going to change your life dramatically because what now costs $39 a month on Shopify, this isn't a pitch for Shopify, but just to quantify it, which a lot of people spend on coffee on a monthly basis, right? Like Starbucks coffee or a lunch or something like that. For the cost of a couple Starbucks coffees, you can start a business today.

And because the internet has democratized distribution, because the tools like Shopify and some things you're doing at Leap Academy have made it easier to learn these things, you can build something faster, more effectively. But again, if it doesn't work, the cost of failure is as low as it's ever been.

And because the internet has democratized distribution, because the tools like Shopify and some things you're doing at Leap Academy have made it easier to learn these things, you can build something faster, more effectively. But again, if it doesn't work, the cost of failure is as low as it's ever been.

Whereas for my grandfather, the cost of failure would have been losing his home, not a nice home, but whatever home he had, or not putting food on the table. That's not the case anymore. So if you think it's hard, it is. If you think it's complicated, it is. But also, you can do it. And you don't have to have experience in it.

Whereas for my grandfather, the cost of failure would have been losing his home, not a nice home, but whatever home he had, or not putting food on the table. That's not the case anymore. So if you think it's hard, it is. If you think it's complicated, it is. But also, you can do it. And you don't have to have experience in it.

Some of the largest stores on Shopify that sell billions of dollars, this is their first business. They've never done it before. It's not expensive anymore. It used to be hundreds of thousands or millions of dollars to set up a beautiful online business. Now you can do it for $39. And if it doesn't work, you can just pivot and try something else and pivot and try something else.

Some of the largest stores on Shopify that sell billions of dollars, this is their first business. They've never done it before. It's not expensive anymore. It used to be hundreds of thousands or millions of dollars to set up a beautiful online business. Now you can do it for $39. And if it doesn't work, you can just pivot and try something else and pivot and try something else.

And you can start small. Let's say you're selling bubbly water. You can go to Reddit or go to Facebook or go to, you know, X or Instagram, you can find the other people who also love soda water and you can just start a conversation. You can say, what are the three things you love about your favorite soda water? And what are the three things you hate?

And you can start small. Let's say you're selling bubbly water. You can go to Reddit or go to Facebook or go to, you know, X or Instagram, you can find the other people who also love soda water and you can just start a conversation. You can say, what are the three things you love about your favorite soda water? And what are the three things you hate?