Hamish McKenzie

And the whole system is more resilient because it's not vulnerable to a single point of failure.

If TikTok or Facebook change their policies overnight, the independent creator can continue to live off the value of their relationships with subscribers.

This shift has profound implications.

In the garden, the media can become less about capturing attention and more about nurturing relationships.

There can be more space for nuance and complexity in a world that increasingly resists both.

And in the garden, biodiversity can flourish.

There can be many more winners.

There can be much better coverage of a vast multitude of niches.

And everyone can play a role in shaping the culture they live in.

Of course, there are going to be some people who will say, well, this is all just going to lead to more echo chambers.

But I think the opposite can be true, because when you network cultural connections, people can move freely between communities and be exposed to new ways of thinking in more moderate environments.

The chaos of our current media moment cannot last.

but then no one's quite sure what the new landscape's going to ultimately bring.

And that's why our choices today matter so much.

Every subscription, every share and every minute of our attention is a vote for the culture we want to flourish.

And now we can invest in a system that values deep relationships.

We can reclaim our attention from the doom scroll feeds

and pour it, like water, onto the seedlings of a better future.

And when we do this, it's not just about getting better content.

It's about cultivating a richer and more thoughtful culture, a culture that can face up to the complex challenges of our time, a culture worth subscribing to.