Guy Kawasaki

More mea culpas, because if you think that there was ever a grand design or a plan, I hate to disappoint you. No such thing. So I started a software company that did okay. I fell in love with writing. The writing led to speaking, and the writing and speaking became very lucrative. So I just did that for a while, and then... Started another software company. I returned to Apple.

More mea culpas, because if you think that there was ever a grand design or a plan, I hate to disappoint you. No such thing. So I started a software company that did okay. I fell in love with writing. The writing led to speaking, and the writing and speaking became very lucrative. So I just did that for a while, and then... Started another software company. I returned to Apple.

I mean, I did a lot of weird things, but I cannot tell you that there was ever a plan. I have gone from thing to thing that intrigued me. Now, some of that I was lucky because really at no point was I living check to check. So I could take chances, right? But there was no plan.

I mean, I did a lot of weird things, but I cannot tell you that there was ever a plan. I have gone from thing to thing that intrigued me. Now, some of that I was lucky because really at no point was I living check to check. So I could take chances, right? But there was no plan.

And the lesson that I learned, I think, which is important to people listening to this is this concept of finding your passion is vastly overrated. The passion test is too hard a test because it seems like you're supposed to find your passion and you instantly fall in love and you're instantly good at it.

And the lesson that I learned, I think, which is important to people listening to this is this concept of finding your passion is vastly overrated. The passion test is too hard a test because it seems like you're supposed to find your passion and you instantly fall in love and you're instantly good at it.

And it's a Venn diagram where you love what you're doing, you're good what you're doing, and you can make a lot of money. And that's your passion, you know, that's your ikigai. And Man, that is a good theory, but I'm telling you that I think that most things start off as an interest. Like I'm interested in social media. I'm interested in podcasting. I'm interested in writing.

And it's a Venn diagram where you love what you're doing, you're good what you're doing, and you can make a lot of money. And that's your passion, you know, that's your ikigai. And Man, that is a good theory, but I'm telling you that I think that most things start off as an interest. Like I'm interested in social media. I'm interested in podcasting. I'm interested in writing.

The hell if I knew I would become passionate about any of those three things, right? And I would make the case that stop looking for your passion. Just keep your eyes open, your ears open, and your mind open. And when you see things that interest you, scratch that itch. And over the course of a lifetime, you'll scratch a lot of itches. And thank you, God, if some of them become passions.

The hell if I knew I would become passionate about any of those three things, right? And I would make the case that stop looking for your passion. Just keep your eyes open, your ears open, and your mind open. And when you see things that interest you, scratch that itch. And over the course of a lifetime, you'll scratch a lot of itches. And thank you, God, if some of them become passions.

But don't set off in the world saying, I got to find this passion overnight. I'm in love. I mean... To use a dating analogy, if you tell people, yeah, I decide I'm going to get married, so I'm going to find the passion of my life. I mean, I guess you could do that. Good luck to you, right?

But don't set off in the world saying, I got to find this passion overnight. I'm in love. I mean... To use a dating analogy, if you tell people, yeah, I decide I'm going to get married, so I'm going to find the passion of my life. I mean, I guess you could do that. Good luck to you, right?

I more advise you to do a lot of sampling.

I more advise you to do a lot of sampling.

The only way you can figure out your mission in life is by looking backwards. You know, I could tell you right now, looking backwards, that clearly a mission in my life was democratizing things. So I wanted to democratize computing with Macintosh. Right now, as a chief evangelist of Canva, I'm democratizing design.

The only way you can figure out your mission in life is by looking backwards. You know, I could tell you right now, looking backwards, that clearly a mission in my life was democratizing things. So I wanted to democratize computing with Macintosh. Right now, as a chief evangelist of Canva, I'm democratizing design.

So you can see this consistency of guy likes to take things that only the elite could do, only the elite could afford, you know, blah, blah, blah.

So you can see this consistency of guy likes to take things that only the elite could do, only the elite could afford, you know, blah, blah, blah.

Yeah. But let's just be honest that when I was in college, it's not like I had this aha moment. And the scales were removed from my eyes and I dedicated myself to helping people find their passion because that just did not occur. I wasn't too concerned about changing the world. I just wanted to change the car.

Yeah. But let's just be honest that when I was in college, it's not like I had this aha moment. And the scales were removed from my eyes and I dedicated myself to helping people find their passion because that just did not occur. I wasn't too concerned about changing the world. I just wanted to change the car.