Gary Michaels

Exactly. So you're saying somebody creates, I'll just use for example, an amazing lemonade in town, it's local, added at the restaurant, and it's like really catching. Somebody else sees it and say, I know what they're doing. I'm going to go trademark that lemonade, even though I didn't make it, think of it or anything, they can go ahead and do that and get proof for that?

Exactly. So you're saying somebody creates, I'll just use for example, an amazing lemonade in town, it's local, added at the restaurant, and it's like really catching. Somebody else sees it and say, I know what they're doing. I'm going to go trademark that lemonade, even though I didn't make it, think of it or anything, they can go ahead and do that and get proof for that?

Right. You say that trademarking is all about building and protecting a legacy for the business. That obviously makes sense. And you cite Coca-Cola as a really famous example. Tell us the Coke story and if there's a few other good examples that people would recognize.

Right. You say that trademarking is all about building and protecting a legacy for the business. That obviously makes sense. And you cite Coca-Cola as a really famous example. Tell us the Coke story and if there's a few other good examples that people would recognize.

Right.

Right.

Is there more cost to a certain type of trademark than another cost? Or does everybody follow trademark just the same way?

Is there more cost to a certain type of trademark than another cost? Or does everybody follow trademark just the same way?

Aside from the incident where you helped defend your father, what else drew you to the area of law? What caught your attention to even go in that direction?

Aside from the incident where you helped defend your father, what else drew you to the area of law? What caught your attention to even go in that direction?

Absolutely. So as you know, our show is called Let's Talk Legacy. And I'm curious, what does legacy mean to you both on the business side and then in your personal family?

Absolutely. So as you know, our show is called Let's Talk Legacy. And I'm curious, what does legacy mean to you both on the business side and then in your personal family?

Awesome. So before we let you go, you've got to tell us about your drum desk. Yeah. I'm sure people would get a kick out of this. What in the heck is the drum desk?

Awesome. So before we let you go, you've got to tell us about your drum desk. Yeah. I'm sure people would get a kick out of this. What in the heck is the drum desk?

For those of you listening today, he literally is. Look, we're looking each other face to face here. He is playing the drum like you would see a normal drum player playing. That's awesome.

For those of you listening today, he literally is. Look, we're looking each other face to face here. He is playing the drum like you would see a normal drum player playing. That's awesome.

It's a little video that I shot and that'll give you... You probably just got several more views on your YouTube, my friend. If someone wanted to get in touch with you, talk to you about trademarking and getting their company trademarked, how would they reach you?

It's a little video that I shot and that'll give you... You probably just got several more views on your YouTube, my friend. If someone wanted to get in touch with you, talk to you about trademarking and getting their company trademarked, how would they reach you?

Yeah.

Yeah.