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Francesca Sipma

Appearances

Passion Struck with John R. Miles

Dr. Dave Vago on the Neuroscience of Mattering: How to Feel Valued & Seen | EP 565

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You need to use hypnobreath work to heal because if you've been numbing out, if you have a big ego, if you have a lot of protective strategies, you can't get into that higher state of clarity because all of that energy is just working on suppressing that ability to access your highest states.

Passion Struck with John R. Miles

Dr. Dave Vago on the Neuroscience of Mattering: How to Feel Valued & Seen | EP 565

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So you have to heal first, and then you can start to make creative connections and discover how your skills and your experiences and your obstacles, and then turning those outwards will help you discover your purpose.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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Don't ask for help. Don't be annoying. But my intuition was like, go for it. Add value and then ask. And I did. And I mean, both those friendships have been great for personally and then also professionally.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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I had a strategist tell me to reach out to 30 people to get the eight endorsements that I wanted. And typically as a New Yorker and somebody who's used to going above and beyond and just forcing myself to the grind and the effort, I would have sent 50 emails or a hundred emails and just gone for gold. But I did breathwork on that too. And I was like, no, I want these six.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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And I'm going to highly personalize, highly customize this outreach. And I'm going to follow up and I'm going to nurture this. And that's what I did. I went against, again, my conditioning of just grinding and forcing it. And I just sent really heartfelt messages to these six people that I had developed relationships with. And one of them was my hero, which is Robert Greene.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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Are you familiar with his work?

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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Yeah, he's the GOAT. To me, Robert is an absolute legend. And he's honestly shaped so much of who I am as a coach. I named my company after his book mastery. That's how much I revere him. And this is an even crazier intuitive story is I saw he was speaking in Seattle with Ryan Holiday. I was like, oh my gosh, I have to get tickets immediately. But I didn't do my morning breathwork yet.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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And I don't do anything before I do breathwork in the morning. And in that breathwork session, just very clearly, it flashed in my mind, row F, row F. So I go back on my computer and my cursor was hovering around row G. I go to row F and in very fine print, it says meet and greet. And I was like, holy crap, I almost missed this opportunity to meet Robert. So I booked the meet and greet.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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And then my breathwork sessions leading up to that told me that I had to say, when I had the opportunity to take a photo with him, I had to say, I named my company after your book. I do breathwork and hypnosis. I would love to turn one of your books into a subconscious journey for your readers. And I had practiced that and I had rehearsed it.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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And as soon as I got my shot, I set it exactly almost a little too robotically. And he goes, breathwork, I'm curious about that. And I was like, what? And that allowed me to actually facilitate a session on him and also develop a relationship with him. And that's how that sort of got rolling for him to endorse my book. And he's on the front cover of it because I mean, again, he's a legend.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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It really is. I came up with that title, I think, five years ago because I created a digital course and I just felt that we have so many emotional and mental blockages. Blocks like I'm not good enough, blocks like fear of self-doubt, blocks like procrastination or perfectionism or self-sabotage. I just felt like we had a lot of...

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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self-imposed limitations and emotional blockages and so block was just the right word for me and naturally john as you'll know that title came through in a breathwork session so that's what we ultimately went with

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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The first thing it does is it always finds the highest emotional charge. And I really want that to land. Breathwork always finds the highest emotional charge. And we're not always aware of what our blockages are. And if we are aware, we don't always know the source or the root of where they stem from. So what breathwork has this uncanny ability to do is find the source.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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So if I say I'm triggered and I don't want to send this investor update and I'm having anxiety about it, I'll go into a breathwork session and be like, where is that coming from? Where is this like anxiousness coming from? And it's, oh, okay. It's the need to prove my worth to my father. And I'm now projecting that onto these investors. Cool. it reveals the source of your behavior patterns.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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And once it reveals it, you use the breath to actually exhale out a lot of that emotion. So you're breathing out the stress, you're breathing out the tension, you're breathing out the guilt, the shame, the sadness, the grief, whatever's been locked and stored in your body.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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And then once we take you to that journey and it's okay, visualize how you want this to go, what's that emotion, what's your action step, then you've transcended the limitation and that, again, suppressed energy that's been in your body. And you have a very clear next action step and direction so that you move immediately out of it.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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And I think that's something that you would really appreciate in my work is I'm extremely spiritual and intuitive. And by that, I just mean my connection to myself. But we're executors in hypnobreath work. The action is just as important as moving through the psychological limitations.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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This is really the sweet spot. I think that a lot of people skew too far on one end or the other end. I'm not about just living in love and light and having no strategy and structure and just hoping things fall into place. I don't think success works that way. But then I also...

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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have learned from experience, and I'm sure you did too in the corporate world that force and exertion and just having that discipline and consistent habits can also allow you to have limitations and hit ceilings. But when you can merge the two,

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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when it's rooted in the science and you understand that the physiology of breath work is changing the balance of oxygen and carbon dioxide which means it's shutting down your prefrontal cortex which is your logical thinking brain which is that things have to be done systematically in the way that i've seen in the past and you actually start to keep breathing and you activate different regions of your brain you're expanding your capacity to tap into new information

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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to tap into knowledge that's been stored, to tap into infinite intelligence. You begin to make new creative connections. You begin to expand your mind. This is where innovation happens. So from a physiological standpoint, I know that we're oxygenating our body in a way that we're stimulating our brain to expand and see something new.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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And I believe that greatness really happens when you can merge both worlds, when you can merge intuition with action and you can merge spirituality with strategy.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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So we have a couple of resources. I launched Mastery App, which is a wellness platform, and it has 80 different Hypno Breathwork sessions on our app.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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So anything that you're going through that day, if you're being impatient with your child, if you need more self-love, if you want to get into a peak performance state, decision-making, there's topical sessions that people can do in 20 minutes to get the benefits of this work.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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But then I also have the book now, which gives more context, which explains the why behind it, which allows me to go deeper into details of other people's stories. So if you're a skeptic and you need more of the information and the science and the physiology, start with the book, Unblock Your Purpose.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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If you want to dive right in and feel the benefits and have that experiential release and start shaking and convulsing and crying and letting things go and seeing that higher vision, then jump into Mastery App.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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So my definition of flow state would be optimal consciousness. It's when everything's firing, you're in the zone, you have sharper cognition and clarity and intuition and creativity. It's when discipline meets surrender. But my favorite definition is it's when productivity meets alignment.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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So you have to heal first and then you can start to make creative connections and discover how your skills and your experiences and your obstacles and then turning those outwards will help you discover your purpose.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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Okay, let's dig into this. So first I want to tell you about how I trademarked Flow State Breathwork. And it started because when I was transitioning from corporate into entrepreneurship, I didn't really know what I was doing and I didn't know how I was going to monetize as a breathwork coach.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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So first I had to do breathwork for my ego to die because I wanted the status and the significance most of my life. And then I had to do a lot of breathwork to figure out how I was going to build a business and scale it.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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So I treated my bedroom like an ad exec and I had all of these white papers up on the wall, physiological benefits, spiritual benefits, psychological benefits, partnership strategies, content pillars. All of these things were all over my bedroom.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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And then I would breathe to binaural beats because I knew it was activating different regions of my brain and I needed to get out of fear and scarcity and into those creative states.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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so i would do this breath work and i would set a very clear intention what's the next thing i need to do to launch this business what do i need to do to make this successful and just boom it was like these dots started to connect this messaging with this person with your old company send this email make this video create this reel and i would just get all of these marketing and content ideas and i did that every single day and

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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Every morning, I would just breathe on how to build my business. And within my first year, I made back my marketing director salary. Within my second year, I more than doubled it. So I was like, I think I've really created something with this flow state breathwork. At the time, breathwork was really... The psycho-spiritual breathwork was only really known for healing traumas and anxieties.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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And I was like, no, there's a way for us to focus the vocal cues and choose different music and set intentions so that it can be about optimal performance and mental clarity. So I would go into companies. And I would say, see your mission statement, see your 2025 roadmap. I want you to see the strategy. I want you to see how you want the audience or your consumer to feel.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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I want you to see the product development. Whatever industry I was working with, I would customize the cues so all of their teams could get into a collective flow state, feel the collaboration, be more productive. And that's flow state breathwork.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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Oh, you gave me full body chills with that question, John. That's such a great question. Yes. In my book, it's in three parts. And the first part is all about healing.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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You need to use hypnobreath work to heal because if you've been numbing out, if you have a big ego, if you have a lot of protective strategies, you can't get into that higher state of clarity because all of that energy is just working on suppressing that ability to access your highest states.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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So you have to heal first, and then you can start to make creative connections and discover how your skills and your experiences and your obstacles and then turning those outwards will help you discover your purpose. But what I've also found, there's a bit of a chronological journey that I take people on to discover their purpose, and it starts with healing the past.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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But now there will be days when I'm like getting up in the morning and I can't wait to do my flow state breath work. But my partner really pissed me off. Higher states because I'm so mad. And then I'm like, God damn it. I have to breathe on this relationship today instead of doing my strategic planning or my pitch deck or whatever that looks like.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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But you have to breathe out the emotion or you can't get it into those states. And sometimes it might be really heavy. Something really intense might come up for me that day and it's another layer. And then I'm a little bit too emotionally rocked to get into that place. But then, of course, the day after that, I'll do a flow state breath work.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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And whatever I come up with, whether it's media planning or it's acquisition or it's partnerships or it's influencers, I will get that done. in a fraction of the time I would have paid an agency to do or other people who aren't using breathwork would take to get something done.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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You need to use hypnobreath work to heal because if you've been numbing out, if you have a big ego, if you have a lot of protective strategies, you can't get into that higher state of clarity because all of that energy is just working on suppressing that ability to access your highest states.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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That comes with consistency. So I wrote an article about this for Forbes Business Council, and then the chapter is also called Hacking Flow State on Demand. And it's consistently doing this breathwork every single morning, the first 20 minutes of your day. We have way too much conditioning.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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We have way too many stories, limiting beliefs, issues from growing up, caregivers, childhood, all of these things that play a prominent role in our lives on a day to day. And so for me, breathwork first thing in the morning is clearing and cleaning the slate. So if you want to be able to get into flow state more regularly, more consistently, then you have to breathe every single morning.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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Take the action steps immediately because that's another block to your flow state. If you do a breathwork session and it's send the email and then you come out of it and you're like, oh, well, maybe I'll take that action step later. And then it's the next day. You'll go into breathwork again and you're going to get the same action step. So you've just wasted a day. You've wasted a session.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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So not taking the action steps will also block your flow.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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Good question. So there's a couple of ways I want to answer this. First, bringing flow state into your teams is, in my opinion, what every single company and what every HR department should be working on doing, because you want your employees to be clear. You don't want them to be stressed and burnt out and not

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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working at their peak performance so bringing this into your teams just as even a stress release we can customize the sessions in so many different ways i have six months worth of sessions that i can take corporate teams through and it can range from sessions on sales management leadership negotiation there's so many different topics that we can do to help people get into a peak state

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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Now, in order for it to be really successful, we can't just do the mental clarity and the focus and the creativity sessions. I like to start with those to ease people in. They feel super euphoric after a session. I did one with 300 Deloitte employees online a few years ago and they When we started, I said, how are you guys feeling? And everyone said, burnt out, stressed, tired, overwhelmed.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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And 20 minutes later, I said, how are you feeling post-session? Rejuvenated, inspired, excited. Can we do this every week? Oh my God, that was amazing. And I said, what's your next action step? And they said, delegate the task, schedule the meeting. I mean, they had so much clarity coming out of that session.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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But there's other sessions that need to be done if we're going to work together over a long term and really make changes within the organization. And those sessions have to be around empathy. They have to be around compassion. And a lot of times there's a really big disconnect between upper management and their employees and their teams because upper management oftentimes feels like

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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Like they're doing a lot more of the work or they have a lot of pressure on them. And then their teams feel like there's no acknowledgement of work life balance and they need more recognition. So we have to have different teams and different individuals see the perspectives of the other people so that it can be more harmonious within the group and more harmony allows you to be more productive.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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A hundred percent. And it reminds me of, I was doing a leadership summit for a group and the CFO came out of the session and he was like,

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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mean this was so startling for all of us he just goes i just realized why i'm such an to my team and it's because i hate my mother whoa all right well we got some awareness of that massive projection and obviously with that allows him to do a lot of healing and completely changes the dynamic because he's showing up completely different for them and it's something that i find in entrepreneurship as well and even

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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with my coaches and i know that you'll relate to this especially when you're building a brand and you have a book and you have a podcast and you have a company and you have startups and you're an investor and you've all these things going on and then i'll get an email or i'll get a text message that someone's frustrated with me because i didn't do this xyz for them and in my world view and in my landscape that is the most trivial thing and i can't even believe i've been disrespected that they would waste my time and my energy sending this to me

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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And it's so frustrating. How can you not see all the things that I'm doing and where this lies? But then before I write something reactive back, I know I need to breathe and understand that this is a big part of their paradigm. And how can I show up differently? Because we can't expect everyone around us to be more self-aware and be more competent.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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The only things we can control is our own reaction. So I use it all the time for myself as a leader because I'm just not wired enough. I'm not wired in that way to see all the perspectives immediately either.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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I think that the most hard hitting way is that it just provides clarity. Breathwork gives you clarity. So if you're resistant towards change or making the transition or getting out of the relationship or launching the thing, when you breathe and you get that very clear vision or that very clear download, it's so loud. And that clarity is euphoric. That clarity feels really good.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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And it's like a deep inner knowing. And when your intuition is activated in that way, it's motivating. It's inspiring. And when you start to take the actions, what happens is you're building that muscle of self-trust. And the universe begins to reward that. You'll start to see opportunities coming your way. You'll start to see different synchronicities.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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And then you'll be like, okay, there's a really beautiful exchange that's happening here. The more I breathe through the resistance and take the intuitive action, the more things are starting to go my way. And then you get a little bit of proof of concept. You start to build the muscle. It becomes a habit. And then all of a sudden,

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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Your life has meaning and fulfillment and color, and you have more joy. You have more peace. You have more mental resilience. So the breathwork allows you to breathe through the resistance, see the outcome, see what's possible when you take the action, and then just have the clarity to do it.

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That sounds awesome. I love that.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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So let me plant a seed for everyone because the relationship to uncertainty and what I found is that's actually the number one intention for most men is they feel this need to know, to control, to provide, and therefore they want all the steps lined out in front of them. But the beauty is really in the unknown. It's in the unpredictable and it's in the limitless possibilities.

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Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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If you're creating from certainty, that's a very limited pool. You're only pulling from past experiences and things that you've seen. And you're not allowing for any of the magic of the universe to skip steps or take you on a different growth journey. So I first want to just plant that seed that the unknown and being in uncertainty can actually be really exciting. It can be enthralling.

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It can be better than you ever imagined. So let that land first. And then I would just say that when you do this breathwork on a daily basis and you get one next intuitive action step, it gives you more courage to keep going because it doesn't have to be this huge, big leap. I don't even tell people that you need to quit your job right away and go into entrepreneurship.

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Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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Sometimes it's intuitive for it to be a side hustle, for you to start to build your audience first, for you to dapple in it before you go all in. And when you listen to your intuition and you have that guidance and you have the courage to do it every single day, it'll start to give you confidence.

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So it's small daily action steps versus this really big, scary leap that feels like you're going all in. Just make it a consistent practice and take those little action steps first.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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First of all, thank you for pointing that out, the difference between autopilot and Pimble. I love when I have conversations that really expand my mind too. And I have little aha moments where I'm like, ooh, okay, yes, I really like that. I think when I think of the term autopilot, it was less literal. So it wasn't actually thinking about the plane flying.

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It was just more of like the mechanical function of doing things without thought. And I think a lot of times when we make decisions or even if it's something so simple as, oh, I don't like mushrooms.

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is that true or was that from when i was nine and i didn't like the texture then is that still true to this day or am i just telling the same story of 30 years and there's a lot of moments like that when you just react because it's a pattern versus something that you're actually present with intentional about and attuned to and that's what the breath does it disrupts the automatic reaction

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Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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And it allows you to actually pause and reflect and go deeper and say, is that true? Am I really afraid of this business failing? Or is it my ego? Or is it because my dad never said he was proud of me? What's the real reason? And how do I get out of that pattern and just functioning automatically or like a pinball and start to make different changes and different choices and different decisions?

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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So the breath disrupts that, again, that automatic reaction, and it allows you to choose differently and expand your options.

Passion Struck with John R. Miles

Francesca Sipma on How to Unblock Your Purpose Through HypnoBreathwork | EP 566

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That your intuition is your superpower, especially in business. And we over-index on logic and analysis and structure and strategy and discipline and consistency, but there's so much power and knowledge and possibility and intuition.

Passion Struck with John R. Miles

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So I would encourage everyone, fill your mind with the information, listen to the podcast, listen to the books, know the strategy and the landscape, but then trust yourself. Listen to your inner knowing and execute on it fiercely.

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So you can find the book on Amazon called Unblock Your Purpose. You can find Mastery app, M-A-S-T-R-Y on Apple or Google Play. And you can find me on Instagram at Francesca Sitma or my website, francescasitma.com.

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Thanks for having me, John. I loved it.

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Thanks for having me, John.

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Yeah, I think for me, it was definitely when I got to the peak of the mountain, I had a very clear goal that I wanted to be an account director on one of the biggest brands in the world at the best agency in the world. So when I was an account director on Google at a creative agency called Anomaly, I just thought I would feel so fulfilled once I got there.

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And I thought I'd be so proud of myself and I would just feel accomplished and my life would have meaning. And instead, as soon as I got that title and I got the projects and the recognition, I was just like, okay, what's next? What's the next goal? What's the next promotion? What's the next metric I need to hit?

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And I realized that I even tried then to go client side on the global marketing team at Bacardi. And that was a really glamorous job. And after a couple months of that, I was like, all right, what am I going to do next? And there was never a moment where I felt truly fulfilled. It just felt insatiable. It felt very empty. And that's what forced me to start looking inward.

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I recognized that I didn't have gratitude for where I was. And I was numbing myself out with a lot of different coping mechanisms because I was working extremely hard. It was very fast paced. And then I would get to what I was working really hard for. And there was no...

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internal reward so apathy a little bit of disconnection some aloofness too because i just wasn't attuned to my feelings there was also substances that i was using that was numbing me out as well so it was just a mixed bag just what kind of happens when you're on the hamster wheel and you're just in this conditioned autopilot mindset and not really attuned to yourself and your values

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Can I ask John if you've experienced breathwork before? Have you done it?

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I've read about Navy SEAL training doing breathwork and specifically box breathing. The style of breathwork that I really resonated with or that I started off with was holotropic breathwork. So that's a really intense experiential therapy.

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where you're releasing suppressed emotions, you're healing childhood memories, everything that you've basically been storing and holding onto in your body comes out and it's extremely cathartic. But again, it's very intense.

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So I was very fascinated by physiologically what was happening in my body, psychologically, the patterns and the insights and the awareness that were coming into the forefront. And I just found that in talk therapy, I was aware of my patterns and my behaviors and my voids, but it wasn't changing my behaviors in terms of what my nervous system was still attracted to.

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and i needed something deeper and this breath work just took me right there it took me to the source of emotions it just brought to light so many things that i had really buried in my subconscious and so i became really fascinated by it i studied it around the world i traveled i tried all the different instructors and the different styles and i realized that there was a missing piece there was a gap

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for people to really understand what was happening in a session and how to actually change their life. And so that's where the hypnosis comes in. It's just very specific vocal cues to help people focus their mind and rewire some of those negative patterns.

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It's a great question. So breathwork on its own is completely transformative and extremely powerful. So you could just do two inhales, one exhale, laying down by yourself, no music, no facilitator, and you'll feel releases, you'll feel tingling, you'll feel physical sensations, and you'll likely access some memories or some visions. So alone, that style of breathwork is incredibly healing.

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Now, the hypnosis, again, helps with the specific focal points and intentions so we can start to rewire and reprogram the mind. And I find that it's really hard for people to just skip to having a positive mindset and having positive affirmations. They first need to release some of the fear, some of the shame, some of the guilt, the self-doubt.

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So that's what we really do in the middle of a journey with the hypnotic suggestions. And then the visioning comes at the end where we have you see that expansive vision for your life.

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I think a lot of the reason that people get stuck in habitual thought loops or anxiety or depression is because they're either reminiscing too much about the past or they're just stuck and they just feel lost and they don't have a clear roadmap and clear direction for the future.

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So once we're clearing out the emotion, we're reprogramming the limiting belief, then the last part of the session is seeing the life that you want to create. seeing the goals already attained, feeling the emotion of what that would be like when you're on the stage or you have your own company, it's successful, that home, that family, whatever that looks like.

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And then the very last part of every single hypno breathwork session is what is your next intuitive action step towards that goal, towards that life, towards your higher self. And now they have a very clear, tangible action item. And if you do that every single morning for 20 minutes, You will be so clear.

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You will have so much direction, more intuition, sharper cognition, and you will start to live a life that you're proud of and a life that has a lot more meaning.

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So when I was going through my spiritual awakening, John was somebody that I really revered and he was someone I loved following and listening to his stories. I found him to be so vulnerable and so authentic. And I had seen in a breathwork session to reach out to him and see if he would partner with mastery and be an influencer or be an ambassador for us.

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and so i sent the email that came through in my breath work he responded we had a meeting and i said we want to turn your book i used to be a miserable into a hypno breathwork session we'll use your concepts we'll use your words and he really liked the idea so that then started a friendship and And he had invited me to his retreat home. I did breathwork on it. It was hell yes.

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We went and did cold plunge and we did breathwork together. And our friendship really grew. And I was talking to him about the holistic psychologist and I just really admire her and I'm a huge fan. And he said, oh, she's going to be on my podcast. You should come out for that. And I was like, hell yeah, I'm coming out for that.

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And then he had sent a text message to everyone saying, oh, Francesca is going to lead breathwork after the podcast. And I was like, I am? Yeah. But he sent it really early in the morning and I did breathwork as soon as I got the message.

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And in my breathwork journey, it was like, cancel all of your meetings, read Dr. Nicole's book today, and then turn that into a session so that you're prepared after the podcast. So I did that. And then I drove it to the podcast and John's like, hey, how's it going? I'm like, dude, I just turned Dr. Nicole's book into a hypnobreathwork session.

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He's like, Dr. Nicole, come over here and meet Francesca. She just turned your book into a session. And she goes, oh, I'm going to stay for that. And then I developed a relationship with her and she endorsed my book. They both endorsed my book. All from just series of intuitive actions that I had the courage to take. And my mindset or my psychology, my blocks were don't be a burden.