Erez Zukerman

Love it.

Love it.

Mm-hmm. That's really, really true. And that's also an interesting segue, because it's interesting that you mentioned the AirPods, because there's this company, the company that makes the Fairphone. Have you heard of the Fairphone? Okay, so this is a European... Is it a black and white one? No, it's not black and white. It's an Android device.

Mm-hmm. That's really, really true. And that's also an interesting segue, because it's interesting that you mentioned the AirPods, because there's this company, the company that makes the Fairphone. Have you heard of the Fairphone? Okay, so this is a European... Is it a black and white one? No, it's not black and white. It's an Android device.

It's basically a mid-range Android device, just a phone. But the thing is, they actually make it repairable. So the battery that they need to use is user replaceable. The whole thing is repairable. And they recently announced wireless earbuds and they look kind of like, you know, kind of like the Apple ones. but they have a battery that you can replace.

It's basically a mid-range Android device, just a phone. But the thing is, they actually make it repairable. So the battery that they need to use is user replaceable. The whole thing is repairable. And they recently announced wireless earbuds and they look kind of like, you know, kind of like the Apple ones. but they have a battery that you can replace.

They actually were able to design the thing so you can open it, take out this tiny battery, pop a new one in, and ta-da, a new lease on life. So if you need a battery, at least make it easy for me to replace.

They actually were able to design the thing so you can open it, take out this tiny battery, pop a new one in, and ta-da, a new lease on life. So if you need a battery, at least make it easy for me to replace.

But if you don't absolutely need a battery, if your product is gonna just be stationary for the most part and live right next to some sort of power source, such as a computer, like my keyboard requires a computer to do anything, that computer should give it power. That's a whole bunch of obsolescence we avoid right there.

But if you don't absolutely need a battery, if your product is gonna just be stationary for the most part and live right next to some sort of power source, such as a computer, like my keyboard requires a computer to do anything, that computer should give it power. That's a whole bunch of obsolescence we avoid right there.

And I have people who backed the original ErgoDoc CZ back in 2015, got it early 2016 or December or whatever, December 2015 or whatever. writing into this day saying, yeah, I have a question, or this thing, or they're still using it. And the configurator, by the way, still works with it also.

And I have people who backed the original ErgoDoc CZ back in 2015, got it early 2016 or December or whatever, December 2015 or whatever. writing into this day saying, yeah, I have a question, or this thing, or they're still using it. And the configurator, by the way, still works with it also.

Yeah.

Yeah.

Not a huge concern. As a business, actually, our costs are super high. Our economics are weird. We invest much more of the total cost of the keyboard that you pay goes into actually making the thing. And I'm fine with that. I'm okay because, again, we make the keyboards in Taiwan and they're made by us. People who are employees, not our employees, but people's employees and they're paid well.

Not a huge concern. As a business, actually, our costs are super high. Our economics are weird. We invest much more of the total cost of the keyboard that you pay goes into actually making the thing. And I'm fine with that. I'm okay because, again, we make the keyboards in Taiwan and they're made by us. People who are employees, not our employees, but people's employees and they're paid well.

And the whole thing is just expensive to make. Like when you do something right, it tends to be expensive. And if I really believed that wireless was the way to go value wise, I would go for it. Even if it made the keyboard more expensive, that's fine. That's not, I don't compete on price.

And the whole thing is just expensive to make. Like when you do something right, it tends to be expensive. And if I really believed that wireless was the way to go value wise, I would go for it. Even if it made the keyboard more expensive, that's fine. That's not, I don't compete on price.

Not amazing, but sustainable. It's really a question of what game are you trying to play as a business owner? If my game was to grow and grow and grow and become another logitech, I should look at my margins. But if my game is to provide something of supreme value to people who recognize what that is and understanding that my thing is a niche, I make a niche product,

Not amazing, but sustainable. It's really a question of what game are you trying to play as a business owner? If my game was to grow and grow and grow and become another logitech, I should look at my margins. But if my game is to provide something of supreme value to people who recognize what that is and understanding that my thing is a niche, I make a niche product,