Dylan Russell (Yub)
Appearances
The Journal.
Why Influencers Say Honey Is Stealing Their Money
And automatically test them while checking out during your online shopping.
The Journal.
Why Influencers Say Honey Is Stealing Their Money
When they reached out to me, I was like, oh, cool. Because this is a legit brand, a big brand, too. And since I was a small creator, it was almost like a little starstruck. I was like, oh, Honey wants to get a deal with me. Amazing.
The Journal.
Why Influencers Say Honey Is Stealing Their Money
I'm a YouTube creator. I go by the name Yub. I'm based in Texas. Hello, y'all. And I make gaming videos, very immature style, like the kind your kids probably watch on the iPad. That's so annoying. That's me. That's what I do.
The Journal.
Why Influencers Say Honey Is Stealing Their Money
We've got to talk about this honey situation.
The Journal.
Why Influencers Say Honey Is Stealing Their Money
My mom pestering me about it, I installed it. And I remember what I ordered because it was at Papa John's Pizza. And I mean, who doesn't love that? And it was like $5 and somewhat off. I was like, this is great. Wait, mom, you're right. I just saved $5 on my pizza. I love this.
The Journal.
Why Influencers Say Honey Is Stealing Their Money
It was just the shortest URL I could find that was short, but you could still say it as a word out loud.
The Journal.
Why Influencers Say Honey Is Stealing Their Money
Picture like there's a 15 minute long gaming video and then five minutes in, I'm going to be like, so sorry, got to talk about the sponsor real quick. I promise I'll make it fast. And then I talked about Honey for a minute and then it goes back to the video. So it's just like a commercial embedded in the video that they paid for.
The Journal.
Why Influencers Say Honey Is Stealing Their Money
Let's say I was making a video about cameras. You can, if you have an agreement with the company, you get your little affiliate link, you copy-paste it into the description of your video, and then if you're talking about the camera and people are like, you know what, I like that camera, I want to buy it, They scroll down and they click your link, and if they buy it, you get a kickback.
The Journal.
Why Influencers Say Honey Is Stealing Their Money
No, no. My real name is Dylan. That would be crazy if my mom named me Yubb.
The Journal.
Why Influencers Say Honey Is Stealing Their Money
If you click anything on that little window other than the X to close it, Honey gets the credit for that sale. If it pops up and it's like, just so you know, there's no coupon codes on this site, and you click, okay, got it, they still take the affiliate link for that sale. So that's where it starts to feel real slimy, real quick to me, very misleading.
The Journal.
Why Influencers Say Honey Is Stealing Their Money
They're just straight up tricking people into not supporting the creator that they intended to support. That sucks, especially since a lot of the people who are going to be hit the hardest by the affiliate link thing are going to be small creators who need that kickback on that sale more than I would. So that really sucks for them.
The Journal.
Why Influencers Say Honey Is Stealing Their Money
That's where I make probably 95% of my income. My eggs are definitely all in that basket. And then I have a small portion that comes from merch sales. I have like little silly Yub t-shirts and stuff and hats.