Dr. Simon Barquera

Yes, we are very excited because we tried to implement this policy for more than 13 years. However, it was in form of guidelines and recommendations from schools and those were not really enforced. But this time it was included in the law, in the general law for education in Mexico. So now the schools are banned. Dr. Simon Barquera, Präsident der World Obesity Federation.

Die Schulen werden verabschiedet von jungen Füßen, in Fischbrüchen und Zuckerbrüchen, sogar in den Schulen.

Das ist das wichtigste öffentliche Gesundheitsproblem in Mexiko. Es hat in den 90ern angefangen und es hat sehr schnell gewachsen. Right now, 80% of the mortality in Mexico is due to non-communicable chronic diseases. And the main... Gosh, that's interesting. The free trade agreement with the United States and Canada, and that changed what Mexicans eat?

Yes, it definitely changed the diet of the Mexicans, which was basically very rich in basic products like beans, corn, vegetables and fruits. And during a period of maybe 10 years, consumption of fizzy drinks increased more than 40% in the country. For example, the consumption of beans is very low right now. And the consumption of junk food or processed food is very high.

In one hand, these products, in order to be cheap and accessible, need to be like a very low quality. So these are products that are very rich in sugar, fat and salt, which are the cheap ingredients. And then they come with a very heavy marketing campaign that has targets usually children and is very aggressive and is in