Dr. Peter Attia

Okay, I like that goal.

Okay, I like that goal.

And this is on what kind of terrain?

And this is on what kind of terrain?

I agree. I think as much as I think there are probably examples where the wise old grandpa or grandma can sit inside and tell stories to the kids. I mean, there's value in that, but I think there's even more value in going to their world. They typically don't want to come into your world. You typically have to go into their world. So you have to be able to go fishing, hike.

I agree. I think as much as I think there are probably examples where the wise old grandpa or grandma can sit inside and tell stories to the kids. I mean, there's value in that, but I think there's even more value in going to their world. They typically don't want to come into your world. You typically have to go into their world. So you have to be able to go fishing, hike.

And again, people listening to us who have young kids should not waste the opportunity to observe what young kids do. There'll be different technologies in 25 or 30 years, but I think the principles will be the same. Kids like to play and therefore playing with my kids today is giving me a dry run of what I want to be able to do in 30 years.

And again, people listening to us who have young kids should not waste the opportunity to observe what young kids do. There'll be different technologies in 25 or 30 years, but I think the principles will be the same. Kids like to play and therefore playing with my kids today is giving me a dry run of what I want to be able to do in 30 years.

When I first introduced this idea of the Centenary in Decathlon to the first of our patients, this is before, of course, we started 10 Squared. One of the bits of pushback I got a lot was, especially from people who were like in their 30s and 40s, they were like... Peter, I'm not that interested in my 80s and 90s. You keep talking about making me a kick-ass 80-year-old.

When I first introduced this idea of the Centenary in Decathlon to the first of our patients, this is before, of course, we started 10 Squared. One of the bits of pushback I got a lot was, especially from people who were like in their 30s and 40s, they were like... Peter, I'm not that interested in my 80s and 90s. You keep talking about making me a kick-ass 80-year-old.

I want to be a kick-ass 40-year-old. What's wrong with that? What's the flaw in that logic?

I want to be a kick-ass 40-year-old. What's wrong with that? What's the flaw in that logic?

Yeah. The analogy I used with people at the time, because archery is something I enjoy, is that what we're trying to do is train you to be exceptionally accurate at 100 yards. And you're telling me that you don't care about 100 yards, you just want to be accurate at 40 or 50 yards. And I'm telling you, trust me, if you're an ace at 100 yards, it's like shooting fish in a barrel at 40 yards.

Yeah. The analogy I used with people at the time, because archery is something I enjoy, is that what we're trying to do is train you to be exceptionally accurate at 100 yards. And you're telling me that you don't care about 100 yards, you just want to be accurate at 40 or 50 yards. And I'm telling you, trust me, if you're an ace at 100 yards, it's like shooting fish in a barrel at 40 yards.

And this is where the analogy is actually has a deeper layer of truth, which is that's a very nonlinear thing. 100 isn't just twice as difficult as 50. it's four or five times more difficult. And similarly, to be really fit and healthy in your 90s is a dramatically more demanding feat than just to be a fit 50-year-old.

And this is where the analogy is actually has a deeper layer of truth, which is that's a very nonlinear thing. 100 isn't just twice as difficult as 50. it's four or five times more difficult. And similarly, to be really fit and healthy in your 90s is a dramatically more demanding feat than just to be a fit 50-year-old.

Let's fast forward a little bit. Basically, as I'm kind of getting better from the shoulder thing and realizing how fortunate I feel to have had this experience where I've known Alton for a while, then I met you. It's this great connection.

Let's fast forward a little bit. Basically, as I'm kind of getting better from the shoulder thing and realizing how fortunate I feel to have had this experience where I've known Alton for a while, then I met you. It's this great connection.

I say, hey man, what do you think about this idea of we build this separate little business that just focuses on the training piece that's outside of my practice, outside of your practice, but integrates it with everything that's necessary to train a person for the marginal decade. So you bring in

I say, hey man, what do you think about this idea of we build this separate little business that just focuses on the training piece that's outside of my practice, outside of your practice, but integrates it with everything that's necessary to train a person for the marginal decade. So you bring in