Doyle Kim
Appearances
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What is La Boo Boo? The global phenomenon explained. Today we're diving into one of the world's most fascinating trends in collectible art toys, Hot Marts. And of course, we have to talk about La Boo Boo, the little character who is mischievous that's taken over the world by Storm. So if you're ready to explore the magic behind these irresistible collectibles, let's get started.
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My name's Doyle and welcome to the Art Toys universe. Oh, wow.
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For those of you who might be new to the world of art toys, Doyle Kim is his name. There you go. Hotmart is a Chinese company that specializes in designer toys. It was founded in 2010 by Wang Ning. Hotmart started as a retail store selling various products, but shifted focus to art toys after discovering a huge interest in collectible figurines. And that decision totally paid off.
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Wang Ning is now a billionaire. Pop Mart has exploded globally with queues wrapping around buildings all around the world with fans waiting to get their hands on collectible art toys. In Asia, it's very interesting.
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Fucker. Possible to get a Labubu macaron or take a seat addition, let alone the larger collection sizes that are just behind me.
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People are known to fly out to other regions just to get their hands on these. In 2020 alone, the company went public and its stock soared, showing just how big the demand is for art toys. So what makes Pop Mart so special? One big reason is their use of blind boxes. If you haven't seen them before, blind boxes are the little packages. Ah, the blind boxes.
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No indication of which figure is inside. The thrill of not knowing which character edition you'll get is a major part of the experience, kind of like a Kinder Surprise, and it keeps fans coming back for more.
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This has been controversial as the Chinese government has passed legislation to phase out mystery boxes as it's considered gambling as children skip school to get their hands on these. No shit.
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They want that their kids skip school to get la boo boos? Imagine opening a box and hoping for a rare collectible or even a limited edition piece. It's a mix of excitement and suspense and PopMart has mastered the art of keeping us absolutely hooked. All right, let's talk about the star of today's video, LaBooBoo. LaBooBoo?
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LaBooBoo first debuted in 2015 as part of Hong Kong illustrator Garcing Lung's... Oh, Hong Kong.
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It features a variety of quirky characters, including Zimomo, Taikoko, Spooky, Pato, and of course, Labubu with a pointy ear. Playful grin and nine serrated teeth. Labubu is an elf known for a... Mischievous personality. Fun fact, LaBooBoo is a girl. You'll have seen the TikTok frenzy of people bathing, gluing braces to its... Oh.
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They're even giving it facials. From classic designs to collaborations and limited editions, Labubu comes in countless styles that appeals to all kinds of collectors. So why did Labubu get so popular? First, Labubu has a unique look that stands out. It's not your typical cute kawaii character. It has an edgy, mysterious feel that makes it both kawaii, mischievous, and freaking adorable.
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One. La Lisa from Blackpink, the K-pop group. Her unboxings and wild love for la booboos follows her everywhere, from concerts to fashion shows, and it dangles off her designer bags and hips.
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Driven her loyal fans into overdrive. She has even introduced Labubu to her Blackpink members, Rosé, Jennie and Jisoo. I think potmarts should cut her a check for making Labubu the zeitgeist toy of the world right now. Labubu has also become a fashion icon in its own sense, being the go-to bag charm to accessorize Hermes, Kelly and Birkin bags all around the world. Oh my God, yeah.
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on red carpets and well-heeled streets around the world. PopMart has also built a strong culture around community events. They host pop-up events, conventions, and releases that make collecting these toys feel more like a lifestyle. Fans gather to meet each other, swap figures and even trade for the... There's the key.
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She's never been pitched a line of toys before. Supply and demand. Supply and demand. If you're going to make something valuable... And the weird thing is...
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Collectors go absolutely wild for these, and they're often willing to pay really high prices to complete their sets. Some Railabubu figures can sell for hundreds or even thousands of dollars on the resale market.
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It's too much. And excitement that keeps collectors coming for more. But it's not just Asia that's into Potmart and Labubu. In recent years, Potmart has been opening stores, launching collaborations globally. So you can now find Potmart stores or items in countries like the United States, the UK and Australia.
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Social media has had a huge role in helping spread Labooboo's fanatical popularity worldwide. Fans across the globe are sharing their collections, which just adds to Labooboo's iconic status in the collectible toy scene. So what's next for PopMart and Labooboo? Well, as PopMart expands internationally and more people get into collectible toys, Labooboo's fan base will only likely keep growing.
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It doesn't look like it's slowing down anytime soon. So there you have it. Pop Mart's Le Boo Boo isn't just a collectible toy.