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Dola Akinduro

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PreSales Unleashed | Sales Engineering im B2B Software Vertrieb

12 PreSales Leader - 12 Predictions für 2025 (207)

250.803

So far as my predictions for 2025. The first prediction that I'm going to call is hyper focus on AI. I do think that tech companies will be under pressure to demonstrate how they fit into the AI paradigm. The narrative around AI and realization of the potential of AI has been ongoing for a few years now, but has really accelerated over the last couple of years.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb

12 PreSales Leader - 12 Predictions für 2025 (207)

276.343

And I don't think that 2025 is going to be any different. What that means for SEs in SAS is that upskilling on AI trends, opportunities and limitations will be increasingly important. in order for them to stay relevant.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb

12 PreSales Leader - 12 Predictions für 2025 (207)

290.871

And in particular, I think I mentioned AI limitations, in particular also just understanding what AI does well and how to optimize the use of AI is going to be something that we're going to be met with more and more from our customers in the different industries. So that's my first prediction. Meine zweite Prediktion ist eine globale, mit Bezug auf den globalen Stockmarkt.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb

12 PreSales Leader - 12 Predictions für 2025 (207)

313.698

Ich denke, wir werden einige Volatilität sehen. Und im Wesentlichen, wenn wir über die Eröffnung von Donald Trump denken, die Ende Januar kommt, denke ich, werden wir einige Volatilität in den Stockpreisen sehen, besonders bei US-basierten Technologien.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb

12 PreSales Leader - 12 Predictions für 2025 (207)

326.244

And I think that the level of uncertainty will impact buyer behavior during the first couple of quarters of this year, possibly, quite possibly extend further and beyond that. And I think this is also going to be heavily influenced by, in general, the political instability that we see across countries. Seeing it also with Justin Trudeau having stepped down in Canada recently.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb

12 PreSales Leader - 12 Predictions für 2025 (207)

351.043

In general, I think this is going to have a knock-on effect on buyer behavior for sure. And this is linked to my third prediction, which is the effects of the German economy in 2025, in that I think consumer behavior in Germany in particular will continue to err on the side of caution. We've seen that trend play out throughout 2024. and even prior to that as well.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb

12 PreSales Leader - 12 Predictions für 2025 (207)

375.769

And I think that trend is going to continue well into this year as well. And it might even be heightened, considering the poor outlook on the economy and the political uncertainty that we are facing here in Germany as well. A few examples of Ich denke, die ersten Quartiere dieses Jahres werden für Verkäufer im deutschen Markt schwierig sein.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb

12 PreSales Leader - 12 Predictions für 2025 (207)

411.497

And depending on the outcomes of particularly the federal elections, but in general how I think the how the country and the system responds to some of these changes, this struggle and I think this erring of the side of caution will probably extend well into the second quarter and beyond as well. So I think that's something to consider.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb

12 PreSales Leader - 12 Predictions für 2025 (207)

432.059

Ich wünschte, dass ich einen besseren Ausblick für das hätte oder eine bessere Prediktion hätte, aber leider bin ich nicht super optimistisch über den Ausblick für den deutschen Markt im Kurzraum. Ich denke, dass der Markt zurückbauen wird. Die dritte Einreichung kommt von Elias Freitag. Er ist Director Solution Engineering bei Salesforce.