Daniel Pink

We are all equally creative. One of the things that tends to hold a lot of people back in terms of their creativity is that we tend to compare ourselves with so-called creative giants. If we're an artist, we might compare ourselves to Picasso and say, well, you know what? I'll never be a Picasso.

We are all equally creative. One of the things that tends to hold a lot of people back in terms of their creativity is that we tend to compare ourselves with so-called creative giants. If we're an artist, we might compare ourselves to Picasso and say, well, you know what? I'll never be a Picasso.

If we're a writer, we may compare ourselves to Stephen King and say, well, I'll never measure up to Stephen King.

If we're a writer, we may compare ourselves to Stephen King and say, well, I'll never measure up to Stephen King.

If we're a writer, we may compare ourselves to Stephen King and say, well, I'll never measure up to Stephen King.

those comparisons are very very dangerous because we we tend to think of creativity as big events and big people and that's a mistake we all have creative possibilities we all have the the intelligence and the capabilities of becoming more creative in our daily life no matter what our age may be do you think that

those comparisons are very very dangerous because we we tend to think of creativity as big events and big people and that's a mistake we all have creative possibilities we all have the the intelligence and the capabilities of becoming more creative in our daily life no matter what our age may be do you think that

those comparisons are very very dangerous because we we tend to think of creativity as big events and big people and that's a mistake we all have creative possibilities we all have the the intelligence and the capabilities of becoming more creative in our daily life no matter what our age may be do you think that

Let me answer that with the most compelling book. Back in 2006, Carol Dweck, who is a researcher at Stanford, wrote a very compelling book called Mindsets. And in it, she says, we either accept one of two mindsets. Either we're in a fixed mindset, that is, we've determined that we are not creative, and so we're not going to work to change that. And the other mindset is the growth mindset.

Let me answer that with the most compelling book. Back in 2006, Carol Dweck, who is a researcher at Stanford, wrote a very compelling book called Mindsets. And in it, she says, we either accept one of two mindsets. Either we're in a fixed mindset, that is, we've determined that we are not creative, and so we're not going to work to change that. And the other mindset is the growth mindset.

Let me answer that with the most compelling book. Back in 2006, Carol Dweck, who is a researcher at Stanford, wrote a very compelling book called Mindsets. And in it, she says, we either accept one of two mindsets. Either we're in a fixed mindset, that is, we've determined that we are not creative, and so we're not going to work to change that. And the other mindset is the growth mindset.

That's those of us who say, you know what, creativity is doing something, a little bit of something every day. I can grow, I can improve, I can achieve, I can do things that I have not done before, and I can think things that I have not thought of before. So depending on what mindset we accept, that will determine how creative we believe ourselves to be.

That's those of us who say, you know what, creativity is doing something, a little bit of something every day. I can grow, I can improve, I can achieve, I can do things that I have not done before, and I can think things that I have not thought of before. So depending on what mindset we accept, that will determine how creative we believe ourselves to be.

That's those of us who say, you know what, creativity is doing something, a little bit of something every day. I can grow, I can improve, I can achieve, I can do things that I have not done before, and I can think things that I have not thought of before. So depending on what mindset we accept, that will determine how creative we believe ourselves to be.

Exactly, and another one of the things that tends to hold us back in terms of creativity is a fear of failure. I'll use an example. A number of years ago, there was an Englishman who had tried and tried and tried to create a new invention, something that every housewife uses. And he failed 5,762 times. On the 5,763rd time, he succeeded.

Exactly, and another one of the things that tends to hold us back in terms of creativity is a fear of failure. I'll use an example. A number of years ago, there was an Englishman who had tried and tried and tried to create a new invention, something that every housewife uses. And he failed 5,762 times. On the 5,763rd time, he succeeded.

Exactly, and another one of the things that tends to hold us back in terms of creativity is a fear of failure. I'll use an example. A number of years ago, there was an Englishman who had tried and tried and tried to create a new invention, something that every housewife uses. And he failed 5,762 times. On the 5,763rd time, he succeeded.

His name, James Dyson, who invented the tornado vacuum cleaner. He failed over 5,700 times in creating that, but he was of the growth mindset and said, you know what? Let's give it another try. And the latest figures that I have are from 2019. In 2019, his company had profits in excess of $6 billion, that's with a B, dollars. This is from somebody who had 5,700 failures on his resume.

His name, James Dyson, who invented the tornado vacuum cleaner. He failed over 5,700 times in creating that, but he was of the growth mindset and said, you know what? Let's give it another try. And the latest figures that I have are from 2019. In 2019, his company had profits in excess of $6 billion, that's with a B, dollars. This is from somebody who had 5,700 failures on his resume.

His name, James Dyson, who invented the tornado vacuum cleaner. He failed over 5,700 times in creating that, but he was of the growth mindset and said, you know what? Let's give it another try. And the latest figures that I have are from 2019. In 2019, his company had profits in excess of $6 billion, that's with a B, dollars. This is from somebody who had 5,700 failures on his resume.