Daniel Pink

Yeah. So I was also curious about what people regretted. I was really curious about that. And the reason I was curious is that when you looked at the existing evidence, most of it in social psychology, initially researchers said, oh, this is an American sample, that Americans, oh, they have education regrets. Education is the biggest regret that Americans have.

Scientists believe that for 20 years. And then Somebody finally realized, like, wait a second, all these studies showing that education is the biggest regret were done on college campuses with college students. And so, you know, if you had done all this research in hospitals, maybe health would be the greatest regret. If you had done it in banks, maybe, you know, whatever.

Scientists believe that for 20 years. And then Somebody finally realized, like, wait a second, all these studies showing that education is the biggest regret were done on college campuses with college students. And so, you know, if you had done all this research in hospitals, maybe health would be the greatest regret. If you had done it in banks, maybe, you know, whatever.

Scientists believe that for 20 years. And then Somebody finally realized, like, wait a second, all these studies showing that education is the biggest regret were done on college campuses with college students. And so, you know, if you had done all this research in hospitals, maybe health would be the greatest regret. If you had done it in banks, maybe, you know, whatever.

Scientists believe that for 20 years. And then Somebody finally realized, like, wait a second, all these studies showing that education is the biggest regret were done on college campuses with college students. And so, you know, if you had done all this research in hospitals, maybe health would be the greatest regret. If you had done it in banks, maybe, you know, whatever.

Scientists believe that for 20 years. And then Somebody finally realized, like, wait a second, all these studies showing that education is the biggest regret were done on college campuses with college students. And so, you know, if you had done all this research in hospitals, maybe health would be the greatest regret. If you had done it in banks, maybe, you know, whatever.

So it's like, huh, maybe there's not something there. And so actually not that long ago, 16, 17 years ago, researchers started doing more systematic looks at what people regretted. And they found that people regret a lot of stuff. It was all over the place. They have career regrets. They have romance regrets. They have finance regrets. They have health regrets. They have family regrets.

So it's like, huh, maybe there's not something there. And so actually not that long ago, 16, 17 years ago, researchers started doing more systematic looks at what people regretted. And they found that people regret a lot of stuff. It was all over the place. They have career regrets. They have romance regrets. They have finance regrets. They have health regrets. They have family regrets.

So it's like, huh, maybe there's not something there. And so actually not that long ago, 16, 17 years ago, researchers started doing more systematic looks at what people regretted. And they found that people regret a lot of stuff. It was all over the place. They have career regrets. They have romance regrets. They have finance regrets. They have health regrets. They have family regrets.

So it's like, huh, maybe there's not something there. And so actually not that long ago, 16, 17 years ago, researchers started doing more systematic looks at what people regretted. And they found that people regret a lot of stuff. It was all over the place. They have career regrets. They have romance regrets. They have finance regrets. They have health regrets. They have family regrets.

So it's like, huh, maybe there's not something there. And so actually not that long ago, 16, 17 years ago, researchers started doing more systematic looks at what people regretted. And they found that people regret a lot of stuff. It was all over the place. They have career regrets. They have romance regrets. They have finance regrets. They have health regrets. They have family regrets.

It's all over the place. So that's the lay of the land. So I said, I'm going to try to crack the code here. And so I did something called the American Regret Project, which is the largest public opinion survey of American attitudes about regret ever conducted. We did a brilliant, gorgeous survey of nearly 4,500 Americans modeling the

It's all over the place. So that's the lay of the land. So I said, I'm going to try to crack the code here. And so I did something called the American Regret Project, which is the largest public opinion survey of American attitudes about regret ever conducted. We did a brilliant, gorgeous survey of nearly 4,500 Americans modeling the

It's all over the place. So that's the lay of the land. So I said, I'm going to try to crack the code here. And so I did something called the American Regret Project, which is the largest public opinion survey of American attitudes about regret ever conducted. We did a brilliant, gorgeous survey of nearly 4,500 Americans modeling the

It's all over the place. So that's the lay of the land. So I said, I'm going to try to crack the code here. And so I did something called the American Regret Project, which is the largest public opinion survey of American attitudes about regret ever conducted. We did a brilliant, gorgeous survey of nearly 4,500 Americans modeling the

It's all over the place. So that's the lay of the land. So I said, I'm going to try to crack the code here. And so I did something called the American Regret Project, which is the largest public opinion survey of American attitudes about regret ever conducted. We did a brilliant, gorgeous survey of nearly 4,500 Americans modeling the

the sample, sort of configuring the sample so that it reflected the glorious diversity of the United States of America. And so I asked these people, tell me one of your big regrets. And then I had them put it into those categories, career, finance, romance, whatever, because I said, I'm going to figure this out.

the sample, sort of configuring the sample so that it reflected the glorious diversity of the United States of America. And so I asked these people, tell me one of your big regrets. And then I had them put it into those categories, career, finance, romance, whatever, because I said, I'm going to figure this out.

the sample, sort of configuring the sample so that it reflected the glorious diversity of the United States of America. And so I asked these people, tell me one of your big regrets. And then I had them put it into those categories, career, finance, romance, whatever, because I said, I'm going to figure this out.

the sample, sort of configuring the sample so that it reflected the glorious diversity of the United States of America. And so I asked these people, tell me one of your big regrets. And then I had them put it into those categories, career, finance, romance, whatever, because I said, I'm going to figure this out.