Cynthia Price
Appearances
Planet Money
Planet Money complains. To learn.
It's a browsing opportunity for me. It's a break from my day.
Planet Money
Planet Money complains. To learn.
I mean, that is part of the difference between me and you.
Planet Money
Planet Money complains. To learn.
It is. There are very few tactics that you can use as effectively, as immediately as email.
Planet Money
Planet Money complains. To learn.
On a good day, 3% of those people total are going to click on your email. That's not to mention the people that are going to buy from it.
Planet Money
Planet Money complains. To learn.
You have actually raised your hand and said, yeah, send me promotional emails in some way, shape or form.
Planet Money
Planet Money complains. To learn.
Which just is like an entirely different world to play in as a marketer than it would be if I was putting up a billboard on the highway or just trying to target everyone on Instagram who is... between the ages of 20 and 25. I mean, those are way different scenarios.
Planet Money
Planet Money complains. To learn.
You just wanted the transactional emails that say, like, where's my shipping?
Planet Money
Planet Money complains. To learn.
It is risky. What they're training you to do is block them out and you're going to unsubscribe because you're so annoyed by it or you will completely learn to just completely tune them out and you won't even look at what the subject line says at all. You probably are already there.