Chris Schrader
Appearances
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
I believed in it and have the right support around me. But I don't think, I don't really think that there was any sort of genius inception moment for the 24-hour race movement in spite of its success since then.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
I would say at least 150 million Hong Kong.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
Yeah, 20 million U.S., roughly.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
Yeah, I would say so, but I'm careful. I think there are people who, or rather than just people, there are organizations that raise that sort of money overnight. Our main strength, we quickly realized wasn't in raising money was important. And we picked the charity partners that we work with because we ourselves are not an anti-human trafficking grassroots NGO.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
We don't have staff working with police and government legal officials. the combat human trafficking. We can selectively fund programs. But the main strength was that hundreds of thousands, I believe over a million people have directly participated in 24 hour race events.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
The fact that over a million young people at formative stages of their lives who will go on to do all sorts of different things, take on different careers, have this extremely memorable experience that we talk about at the 24 hour race and the board level these days about
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
Creating life-defining moments through the race, something you, we use the phrase, something you're proud to tell your grandkids about one day. When I was your age, I ran a 24-hour race. Mean that with a little bit of irony. That impression and its connection to the race leads to big differences in how these people then address the issue in their later careers.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
And I can give you a concrete example of this. I'm no longer operationally involved in the race. I sit on the board. Our CEO Daniel is fantastic. He's taken over the helm actually. Daniel was a first generation racer. So he joined our race in 2010 and ran it for several years and then eventually came back and joined us 10 years later as the CEO of the organization.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
And he was telling me about a particular participant who knew nothing about human trafficking, learned about it through the race, became quite positively engaged and went on to work for a law firm. And at this law firm, they realized they didn't have any kind of anti-human trafficking provisio with how they work for clients.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
And so he proposed this to the partners and the partners immediately adopted it. And they actually let go of several clients because they were not adhering to supply chain conditions that would ensure that those supply chains were human trafficking free. So in lots of small ways, that's how we hope to make a difference. I don't think that's a small way at all. It's actually a big way.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
But in many ways, like that's where we think the biggest difference will be. You know, it's not about raising hundreds of millions, even though that has an impact that saves lives. It's important. It's more the awareness and advocacy that comes with young people becoming particularly engaged with an issue.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
Yes, when we raise a dollar, 80 to 90 cents of that will go towards charitable activities. And those can be direct support for our partner NGOs. Right now we work with a global partner, A21, who has anti-human trafficking initiatives at the grassroots level all across Asia and indeed in the United States too.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
And so we work closely with them to identify projects that we think will resonate with students, that will encourage them to engage with the cause and fund it. And then the rest is awareness and advocacy through the 24-hour race, through its events, etc.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
So right now we're operating at around a 90% efficiency mark towards every dollar that gets generated, whether that's through ticket sales or fundraising efforts, which we're fairly happy around.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
The students themselves are still, to this day, organizing our races. We get them to engage with the leaders in these NGOs to understand what's happening. what it is exactly that they're funding. And we want them to view this as leaders with the kind of fiduciary responsibility of any charity executive.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
You know, your student director in a country like Hong Kong or Singapore, wherever, will directly interview these project stakeholders to determine whether it's a good use of cash or not. And that in itself is a really important lesson. For a lot of young people who just write checks blankly, right?
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
A lot of, not even young people, a lot of us, and this is a personal peeve of mine, but a lot of us relegate our charitable activities to annual contributions to NGOs without really knowing too much about the mechanics of where that money is going. And I believe to some extent that it's much easier to write a check for a good cause than it is to actively engage with a particular issue.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
Because, of course, time is the most important commodity that anyone has. So we try and get the students to engage a bit more, to be a little bit more... to have a little bit more scrutiny in terms of thinking about where they put money and why and understanding that there are trade-offs and understanding that there is a market.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
This is something as well, I believe we live in a very morally scrupulous age where causes compete for primacy, but that combined with social media can be pretty bad in my opinion, right? Where on lots and lots of issues, people are forced to take a stance on a non-profit issue without really understanding anything about those dynamics.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
And our view of the 24 hours, for example, we're very clear with the student directors is our audience doesn't need to really know anything or care about human trafficking at all. You know, they don't need to know anything.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
In fact, if we attract people to come to one of our events, to attract students to come to our events, because they think it's a big sleepover and there's a great music festival at night, which is true, we do that. That's fine. We're not trying to convince people to support us by making them feel bad that they're not taking a particular stance.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
And quite frankly, if someone was to come to a race and say, I don't really care about human trafficking. I'm just going to bite boats from wherever I do, whatever. I don't think we try and judge them for it. At least that's what we advocate. Our job is to win you over in a positive way.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
But we also respect that much like there are hundreds of different, I don't know, clothing brands that are trying to sell you their product. There are many charities, if not law, try to convince you that they are the ones that need support most. We just operate in this wider marketplace of causes.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
And I figure that the best way to win over allies and people to our cause is by having the best time, by putting together the best events and by having the greatest community. And if people don't engage with the cause, that's fine too. I feel like we have a much larger impact in any case through just winning attention in the conventional sense.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
Thank you. Thank you for having me.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
Thank you, Vince. They say that lightning never strikes the same place twice. But in this case, I think we can both agree that's a good thing. And I'm very excited to be chatting with you again for a second time with a decade that doesn't really feel like it should have been a decade later.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
Sure. So I'm a third generation Hong Konger. My grandparents moved here in 1960. My grandmother's family had been in Indonesia as Dutch colonists for something like 300 years. Her father and her uncles were all in government in the last colonial government of Indonesia. And of course, after World War II, they moved back to the Netherlands.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
And my grandmother was half Indonesian and she never quite felt like she fit in. So when she met my grandfather and he proposed, she agreed on the condition that they would find their way back to Asia. And sure enough, a few years later, they moved to Hong Kong and got married in Hong Kong just a few days after moving in.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
And less than a few years later, less than a year later, my mother was born here. And I was actually a similar product. So my mother, who grew up in Hong Kong and went to school here, went to the Netherlands, found herself a hub and basically said, if you want to marry me, you've got to find your way back to Hong Kong. And that was my father, who was studying medicine at the time.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
For him to get qualified as a doctor, he had to go spend a year of training in London. And I have been there. Be Catholic accident, I think is the way to put it. But within a few months of my birth, we were all back in Hong Kong. And the rest of my siblings, I'm one of four, were all born in Hong Kong. So I grew up really at the tail end of Hong Kong's colonial era.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
And I had, for all intents and purposes, a really happy childhood and upbringing. I got to the age of about 13 or 14, and then I went to school in the UK. I went to a small boarding school with a military background.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
While there, one of the more defining events in my life happened, and that was the passing away of a childhood friend of mine who had a rare congenital illness. At the age of 14, I didn't have money. I didn't have resources.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
I didn't have any talents to contribute to his legacy, but I figured what's something I could do that would encourage people with resources, with money to maybe join that fight. And so on a typically cold, rainy English day, me and a few friends were sitting together talking about, of course, our summer plans.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
And it was a joke and kind of in a serious way, I suggested, why don't we walk across England? And I remember all of my friends laughing lightheartedly, except for one who looked at me dead straight and said, let's do it.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
And sure enough, through the support of parents, teachers, and friends, six months later, myself and my friend found ourselves walking across England, albeit the short way, that is the length way rather than up to Scotland. So we started at Land's End in the southwestern most point of the UK and walked back to our school just outside of Reading, close to London.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
And in the process of that, we raised something like 200,000 Hong Kong dollars, which was more than I could have possibly imagined. Perhaps more importantly, we raised a ton of awareness about the plight of people suffering from illnesses that are so rare, they basically don't get any attention from the pharmaceutical industry. And this began my journey of
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
protest, a type of protest that is pushing yourself physically and mentally for causes that you deeply care about. I ended up getting a scholarship to come back to Hong Kong and study at United World College. And me and my friend, we wanted to do something, a kind of 2.0 of our first expedition.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
And so where I was on his home turf in the UK for the first round, the idea was he could fly over to Hong Kong and we do our 2.0 there. The problem with doing an expedition in Hong Kong is that a walk across Hong Kong Island is something you just do with your girlfriend on any day of the week as a recreational kind of easy afternoon.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
So we needed to come up with something a little bit more challenging. Li Pochang's school is in Sai Kung, which is this beautiful part of Hong Kong where you have mountains, beaches, hiking trails. It's basically one big national park. And my school was pretty close to that area. So we figured we'd kind of develop an itinerary that took us from my school all the way down to Hong Kong Island.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
And that ended up becoming a run, swim, and row of 150 kilometers, which we aimed to complete today. within 24 hours. So from walking, we were moving more into the more energetic and quick world of endurance sports, running and rowing and swimming. We began that journey, I believe in May, 2010, I was 16 and my friend Charles was 16.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
And through again, wonderful support from friends, family, and community, we managed to complete that in 23 hours and 57 minutes. So just in the nick of time and in the process raised about another 300,000 Hong Kong dollars. At this point, I had so many friends had asked me about these mini sort of expeditions and how they themselves could do something similar.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
And so it was on my mind, how could I provide this platform connecting endurance activities pushing yourself mentally and physically so far that people think you're a little bit crazy and want to know the reason why and of course the reason why being philanthropy being charity so i came up with a pretty simple concept nothing new at 24 hours why did i pick 24 hours because
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
It felt like something anyone could do, regardless of whether you were a seasoned athlete or not. The 24-hour race is participated in teams of eight. So you do laps in this team in a sort of relay-style race. And if you're tired, you tag yourself out and a friend goes. If you're feeling good, you do a couple laps. You can run, you can walk, you can jog. In some cases, you can crawl.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
So the platform felt accessible to everyone. What was harder was picking a cause. I knew from my two expeditions with Charles that when things were really tough, it was our respective causes that gave us the energy to carry on.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
By nature, me picking rare diseases wasn't something I thought every student could buy into. So there was a teacher at my school who I got along very closely with because he himself was ex-military. He was a huge six foot eight Irish ex-paratrooper. And I think he was a national athlete. And he said, have you heard about human trafficking?
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
And if I thought of human trafficking at the time, I assumed it was Liam Neeson-style, taken, gorgeous young woman gets kidnapped by Rich Shake on the streets of Paris rather than what we know of the issue as today.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
I was curious, and he introduced me to one cause he was working with, which was the trafficking of children from rural communities in Nepal into circuses in India where they were subject to all kinds of abuse. And the situation was so horrific, it didn't take me long to say, yeah, this is something that any student could buy in.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
But it's important to know I didn't really know anything about human trafficking or modern slavery. I really just cared about sharing the experience of pushing yourself for a good cause, which in my view was life transformational. The 24-hour race, the first event took place in 2010 and was originally supposed to be a one-off event.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
I remember actually pitching it to teachers at various schools in Hong Kong and they were sympathetic but ultimately dismissive because the idea that their students who they could struggle to recruit for charity walkathons would be giving their free weekends to run 24 hours in assault seemed a little comical.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
And so in the end, after fruitless pitches with, I want to say, over a dozen schools, we ended up working directly with students. And we asked students to put together their own teams. We asked students to help us organize the actual event, which was hosted in a public place, so it required all sorts of permits and fundraising efforts.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
And that turned out to be the magic ingredient that has propelled the 24 hour race since, which is a movement by students for students. Now I want to emphasize the first event was really intended as a one-off event. We would do this relay race one time and that would be it. But it became so popular in its first year that it was clear we needed a successor.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
In fact, I think we were oversubscribed by twice the number of participants we had capacity for. So at that time, I thought I've learned so much from putting this first event together. It's been like a mini MBA for me as a 16, 17 year old, rather than do it myself. Why don't we give this opportunity to another cohort of students?
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
And at the time I just asked people, raise their hands if they wanted to be a director. And sure enough, the first generation of directors took the leadership. Since then, the 24-hour race is a global phenomenon. It's the largest student movement fighting slavery in the world. We're in 25 cities.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
We've had something like a thousand directors pass through our program and many tens of thousands of runners. And we've probably raised around 150 million Hong Kong dollars to support various anti-trafficking initiatives around the world.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
So I guess my origin story really started with a kind of accident, a personal crusade to do something in memory of a friend of mine and then expanded into a global movement. I do want to give a caveat though. That wasn't the goal I had in mind and it was a very unexpected result. I had no premonition the 24 hour race would still be around today, you know, 14 years after its first event.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
let alone doing as well as it is in spite of events like COVID. So I had, if you want to use a sort of Thelian analogy, I had some secret about the world, although I wasn't really aware of it.
Chief Change Officer
#232 From Rainy-Day Idea to $20M: Chris Schrader’s Race for Change – Part One
And that secret was that young people in the age of health and safety and helicopter parenting wanted independent opportunities and they wanted risk and they wanted to push themselves physically and mentally beyond what anyone around them would think is possible. I had experienced this myself. I figured students would enjoy that too. That was really the foundation. And I think that was luck.