Chris Melberger
Appearances
Vine: Six Seconds That Changed The World
6. VIVs (Very Important Viners)
you're at least going to have to fight you're at least going to have to fight I remember there was an inflection point where engagement just dropped so bad on the app and people stopped growing and I think towards that inflection point everybody thought it's either going to get really bad or really good and if it's really good I want to grow if it's really bad I want to squeeze all the juice and all the followers I can out of this
Vine: Six Seconds That Changed The World
6. VIVs (Very Important Viners)
Across the office on the creative development team, Chris Melberger had his ear to the ground, and the message he was getting was the same.
Vine: Six Seconds That Changed The World
6. VIVs (Very Important Viners)
not even internally but even like word of mouth people oh you still use vine oh you're on vine you could tell with instagram video coming out and then snapchat being a thing and people going to youtube and it felt very much like the same few people would just be on the popular page every day and it was like it didn't feel like there was a lot of like stuff going on it was very much just like the same old same old so you could kind of feel like the life draining slowly from it
Vine: Six Seconds That Changed The World
6. VIVs (Very Important Viners)
Open bar, really cool spot in California along the beach.
Vine: Six Seconds That Changed The World
6. VIVs (Very Important Viners)
It was, like, the first time some of the biggest Viners and some of the smallest ones and everyone in between were all in one area together, mingling and just talking to everyone. Like, you had Big Nick, you had, you know, Ariel Vandenberg, you had Courtney Miller, you had Matt Cutchell, Brandon Calvillo, like, Jason Nash, like, all these different people in one area.
Vine: Six Seconds That Changed The World
6. VIVs (Very Important Viners)
It was, like, the first time where it felt like we were all kind of in this moment together where it was like, hey, we all do this shit, regardless of, like, if we ever made fun of each other or whatever. Like, we were all here right now, and it was cool. It was actually a really fun time, like, good camaraderie, and it was, uh...
Vine: Six Seconds That Changed The World
6. VIVs (Very Important Viners)
It was a very cool moment, but you could definitely tell there was some sort of hesitation because like it did feel very much like we need to show love to these Viners, even though they hate us.
Vine: Six Seconds That Changed The World
6. VIVs (Very Important Viners)
The day I met her, she was like, you're Chris Felberger. And I was like, yeah. She goes, you're great. You should work for me. And I'm like, huh? What do you mean?
Vine: Six Seconds That Changed The World
6. VIVs (Very Important Viners)
She was like, hey, how would you like to come work for me? And I was like, what do you mean? She goes, at Twitter. I think a lot of people like you. I feel like you know a lot of people.
Vine: Six Seconds That Changed The World
6. VIVs (Very Important Viners)
And we have a position that would be great for you working with creators, helping them grow and helping them learn positive and good posting patterns and what not to post and kind of like helping them along on their journey. And I was like, that's kind of cool and very helpful. And also like kind of wish I had that when I was starting out. Were you based in the Vine office?
Vine: Six Seconds That Changed The World
6. VIVs (Very Important Viners)
Yeah, it was in the Twitter headquarters and Vine had their own floor.
Vine: Six Seconds That Changed The World
6. VIVs (Very Important Viners)
It was weird because I'd be walking around and some of the engineers definitely knew my stuff, which was funny. It was kind of my job to keep an eye on anyone who had potential or was blowing up or doing well. We would eventually reach out, maybe feature some of their stuff on certain channels to get new eyes on someone in a way that felt organic but also had a little bit of a backing.
Vine: Six Seconds That Changed The World
6. VIVs (Very Important Viners)
It was people who wouldn't have really had a shot otherwise.
Vine: Six Seconds That Changed The World
6. VIVs (Very Important Viners)
Revine would have parties or meetups or events that people could show up and feel like they were important or recognize people who had like a thousand followers, smaller people. So they felt like, oh, the app maybe does care. We would make channels for trends that were happening. Like we made a whole playlist for for a bunch of people who were like parodying and remaking it.
Vine: Six Seconds That Changed The World
6. VIVs (Very Important Viners)
And we would do one-off things like that where we would make a playlist for a few days or creator spotlights where I would go in and find vines from like a creator's beginning to like current, curate a playlist of like 40 of their best vines. And a lot of people would discover new creators that way.
Vine: Six Seconds That Changed The World
6. VIVs (Very Important Viners)
It was a bad signal to the creators that they are now taken seriously. It's not just as a creator, an artist, or a performer, but as a career. And Karen...
Vine: Six Seconds That Changed The World
6. VIVs (Very Important Viners)
made me want to become an ambassador for vine karen made me proud of oh i'm a vine creator and like i now have a google sheet that you know manages all my income and i'm looking at my brand deals and i'm looking how much i'm investing in in products and i'm treating this like a business and i have an in at a platform you know that was acquired for 30 million by twitter or whatever and you know it's just like oh this is now a job this is who i am
Vine: Six Seconds That Changed The World
6. VIVs (Very Important Viners)
I like this identity and I have somebody who's on my side and trying to take my career to the next level. I got that with Karen and never had that before.