Cathy Engelbert

So we don't generally don't play on Saturdays and it goes into the NFL season for sure. Although we ironically kept a weird pickup in viewership on Sundays when we.

So we don't generally don't play on Saturdays and it goes into the NFL season for sure. Although we ironically kept a weird pickup in viewership on Sundays when we.

If the one o'clock game, a lot of times we play at three o'clock Eastern, the one o'clock games close to over by then or the score or whatever, people will turn on ABC or ESPN. We do really well on ABC because we have a more lifestyle viewer. And I think our crossover, we get a lot of fandom. That was the one thing, Bill, when I came in, we had no, I go, who's our fan?

If the one o'clock game, a lot of times we play at three o'clock Eastern, the one o'clock games close to over by then or the score or whatever, people will turn on ABC or ESPN. We do really well on ABC because we have a more lifestyle viewer. And I think our crossover, we get a lot of fandom. That was the one thing, Bill, when I came in, we had no, I go, who's our fan?

If the one o'clock game, a lot of times we play at three o'clock Eastern, the one o'clock games close to over by then or the score or whatever, people will turn on ABC or ESPN. We do really well on ABC because we have a more lifestyle viewer. And I think our crossover, we get a lot of fandom. That was the one thing, Bill, when I came in, we had no, I go, who's our fan?

Everybody looked at me like, what? So now, again, we have data analysts and data scientists and, you know, fan acquisition and insight, like insight people who will take our fan data and give me insights off of that. And one of the insights was, I think it, we only have 20% crossover with NFL fans. So only 20% of NFL fans are also WNBA fans. Now we would like more of them.

Everybody looked at me like, what? So now, again, we have data analysts and data scientists and, you know, fan acquisition and insight, like insight people who will take our fan data and give me insights off of that. And one of the insights was, I think it, we only have 20% crossover with NFL fans. So only 20% of NFL fans are also WNBA fans. Now we would like more of them.

Everybody looked at me like, what? So now, again, we have data analysts and data scientists and, you know, fan acquisition and insight, like insight people who will take our fan data and give me insights off of that. And one of the insights was, I think it, we only have 20% crossover with NFL fans. So only 20% of NFL fans are also WNBA fans. Now we would like more of them.

So we'll, we'll have our Taylor Swift someday, right? Because we skew a little more women than the men's leads do. And, And so, you know, I think we're working on ways to bring in more fans, whether it's from other men's professional sports or women's or whatever. But that was an aha when I saw we're only 20 percent. Yeah, it's like 60 some percent NBA fans are also WNBA fans.

So we'll, we'll have our Taylor Swift someday, right? Because we skew a little more women than the men's leads do. And, And so, you know, I think we're working on ways to bring in more fans, whether it's from other men's professional sports or women's or whatever. But that was an aha when I saw we're only 20 percent. Yeah, it's like 60 some percent NBA fans are also WNBA fans.

So we'll, we'll have our Taylor Swift someday, right? Because we skew a little more women than the men's leads do. And, And so, you know, I think we're working on ways to bring in more fans, whether it's from other men's professional sports or women's or whatever. But that was an aha when I saw we're only 20 percent. Yeah, it's like 60 some percent NBA fans are also WNBA fans.

So, you know, so it's a much bigger percentage. So not to compete against the NBA or college basketball is more important to me. I don't even view it as competing as the NFL because we have a whole different fan base. But we get a little lift on those Sundays when we play games. I know a lot of people don't think so, but we do.

So, you know, so it's a much bigger percentage. So not to compete against the NBA or college basketball is more important to me. I don't even view it as competing as the NFL because we have a whole different fan base. But we get a little lift on those Sundays when we play games. I know a lot of people don't think so, but we do.

So, you know, so it's a much bigger percentage. So not to compete against the NBA or college basketball is more important to me. I don't even view it as competing as the NFL because we have a whole different fan base. But we get a little lift on those Sundays when we play games. I know a lot of people don't think so, but we do.

No, it is a balance, but she's a generational talent. No league's ever about one player. But in this case, Caitlin brought tens of millions of new viewers into the W and there's no denying that impact. Not just in the WNBA, but the world of sports. Adam and I talk all the time about it. she's the most popular athlete in America.

No, it is a balance, but she's a generational talent. No league's ever about one player. But in this case, Caitlin brought tens of millions of new viewers into the W and there's no denying that impact. Not just in the WNBA, but the world of sports. Adam and I talk all the time about it. she's the most popular athlete in America.

No, it is a balance, but she's a generational talent. No league's ever about one player. But in this case, Caitlin brought tens of millions of new viewers into the W and there's no denying that impact. Not just in the WNBA, but the world of sports. Adam and I talk all the time about it. she's the most popular athlete in America.

You know, she went to an LPGA tournament for a pro-am on a Wednesday and like throngs of people were out there to watch her. You know, I was at the Masters last year when she was in the final four. And, you know, I counted like 19 Caitlin Clark shirts of people walking around the Masters. It's crazy.

You know, she went to an LPGA tournament for a pro-am on a Wednesday and like throngs of people were out there to watch her. You know, I was at the Masters last year when she was in the final four. And, you know, I counted like 19 Caitlin Clark shirts of people walking around the Masters. It's crazy.

You know, she went to an LPGA tournament for a pro-am on a Wednesday and like throngs of people were out there to watch her. You know, I was at the Masters last year when she was in the final four. And, you know, I counted like 19 Caitlin Clark shirts of people walking around the Masters. It's crazy.