Bryan Ganz
Appearances
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
So, you know, as a law enforcement officer, you know, you have everything from voice command, you know, down on the ground, hands behind your head, to baton, to pepper spray, all the way up to your sidearm. But for most civilians, they have, you know, their gun. This gives them an option other than their gun.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
And today, I carry my Berna in the side pocket of my car, and I carry my firearm in the glove box. So that if I'm confronted with somebody with a firearm, I'll respond with a firearm. But I am not going to shoot an unarmed person. And particularly in Massachusetts, I'm not going to shoot an unarmed person.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
And I think people need to recognize that even if they're gun owners, or especially if they're gun owners, this gives them an option to start with a lower level of force. And honestly, I'm an attorney by training. I hate admitting that. But you know what?
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
If somebody breaks into your house and you start with less lethal force and you are forced to transition to lethal force, there's too many of them or they're hopped up on drugs. You just can't stop them. I would love that case. That's a case where you say, ladies and gentlemen of the jury, my client started with less lethal force. He researched less lethal force. He trained with less lethal force.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
But there were just too many of them. And he had to transition to lethal force. There's not a jury in America that would convict you. But you shoot some unarmed person coming in your house, even in a red state, you're going to be in court defending yourself.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
No, you know, we do a lot of human effects testing, and we pay people to get hit. Yeah, talk about this. Yeah, so look, I mean, we have, the two big questions we get is, one, does it work? That was that was the most important question. So, you know, and I always fast and I always say to people, you need to shoot it or better yet, if you want to, I could shoot you with it. No, thank you. Yeah.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
And but but does it work is the most important question. And I think we've gotten over that hurdle. Interestingly, the next biggest question is, what if I pull it out and the police mistake it for a gun? Well, that's social Darwinism. You know, if the police are there, don't pull it out.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
We used to have these signs all over the office. Don't call it a gun. But we've given up on that. We just call it a non-lethal gun.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
You know, if you pull out your Glock, they're going to, you know, they're going to shoot you. This is for when the police are not there. So, you know, it is a very effective deterrent. And Charlie, as I said, I think ideal for your listeners. I think this is something that your listeners would appreciate.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
Yeah. Look, when we first started, our factory was in South Africa. We've moved it to the U.S. We've made a... We love that. We've made a statement that by the end of 2025, this gun will be produced entirely in America. Our factory is in Fort Wayne, Indiana. We just moved all of our ammo production from South Africa to the United States. And we are committed to being made in America.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
And it's not just patriotic. Frankly, it's good business. With what's going on in the world, with the supply chain disruption, with people stopping shipments. Yeah. Being made in America ensures reliability of supply.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
Yeah. Our base launcher is $379. That's totally affordable. This is the law enforcement version. Oh, is that right? But we also sell to consumers. And that's $479. But, you know, what is the price that you're willing to pay to protect yourself and your family?
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
Okay, so this is a CO2-fired launcher. And launcher is a term that non-lethal guns use. And it uses CO2 to fire rounds, either like a hard polymer round, like a marble, or a chemical irritant round filled with pepper or tear gas. And this will incapacitate an assailant for 20 to 30 minutes, giving you time to get away and or to call the police.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
So, Charlie, I've been a gun owner my entire life. But I often wondered how quick I'd be to pull the trigger. And I had an experience a little over a decade ago where I was involved in a road rage incident. You know, I was admittedly driving kind of like a jerk, but somebody really took offense and they got right on my bumper.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
I sped up, they sped up, I slowed down, they slowed down, and I really got scared. I pulled over to the side of the road thinking they'd go around me, but they didn't. The guy pulls in right behind me, gets out of his car. Now, I have my Glock 19, my 9mm, in my glove box, and I'm thinking, do I get out with my gun? I could see in the side view mirror that he was running up.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
He had nothing in his hand. So I said, you know what? I'm going to get out without my gun. Nothing good can happen from getting out without my gun. But honestly, it was a mistake. This guy was bigger, younger, stronger, angrier. He bum-rushed me, threw me to the ground. And fortunately, what he really hurt was my pride.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
But it taught me that unless I was willing to take a life, the gun wasn't my only option. And I really wanted to create something where I could have stopped him. I could have held him at bay. I could have called the police because, you know, I was the gun wasn't enough.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
It is non-lethal. We've sold over 500,000 launchers at this point. We've had over 4,000 documented cases of being used, more than 1,200 law enforcement cases of being used. And in all of those instances, not a single life was lost or taken. And honestly, nobody was even hospitalized. So you you get hit with this. It really hurts.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
No, there's there's a lot of energy. And if you you know, I load my burner. So the first two rounds out of it are hard polymer rounds. This is a military grade polymer. And you know, the technical term is it hurts like hell. I've been shot with this and I'm you can see videos of me online jumping up and down screaming a few choice curse words because it really hurts. But
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
If somebody kept coming and you fired the chemical irritant round, when it hits them, it explodes. And all of a sudden, you're covered in tear gas and pepper, and your skin is on fire. You're in respiratory distress. You drop whatever you're holding. You grab your eyes because they're very, very painful. We call it temporary blindness. But I don't care how tough you are.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
If you can't see, if you're in respiratory distress, you're not going forward with the attack.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
Well, they are. I live in an anti-gun state.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
It is, and we actually have done an amazing business in Hawaii, and we had an interesting situation. There was a singer, a folk singer in Hawaii who came in. We set up a store in Hawaii, Burna Live Safe, Live Safe Hawaii, and this woman bought a Burna. This was probably two years ago now, and a few months later, somebody broke into her house. And her husband took the burner.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
He hit the assailant, incapacitated the assailant and held him at bay until the police came and arrested him. I love it. And the next day when it made the news, we sold over one hundred thousand dollars of burners at the burner live safe store.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
Yeah, it's, you know, we've stopped car invasions, carjackings, home invasions, muggings. Again, there have been over 4,000 documented cases. And if you go onto our website, which is BurnaBYRNA.com, there's a whole section of videos that people have made talking about, you know, the Burna saving their lives.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
You know, when I started this, Charlie, I really wanted to have kind of a double bottom line company, do well by doing good, which is exactly what we've done. Now, the interesting thing is our support has really come from the conservative side of the aisle. When we first developed this, we really thought it would be the progressives. This is a non-lethal gun.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
It's not going to injure anybody, not going to take a life. But they seem to be uninterested. Where we found most of the demand is among gun owners, You know, we signed a partnership with the USCCA, United States Concealed Carry Association. And they asked me, what percentage of your customers are gun owners?
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
And I kind of jokingly said, you know, two-thirds are gun owners and one-third wish they were. But it was a joke because the one-third that are not gun owners are people that have small kids at home and they don't want to have a firearm in the house. Or their wife has said to them, if you bring a gun home, I'm leaving you. But they want a way to protect themselves.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
So I look at America, we're really split into two groups. We're split into those people that if they're attacked, they're going to, here's my wallet, here's my keys, here's my wife. Here's my kid. Here's my kid. And those people that are going to stand up for themselves.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
So this is the Berna LE launcher. It is a CO2-fired launcher. The CO2 goes in the front of the launcher. On the magazine, and there's a normal magazine release, there's a little CO2 hex key, and I can put it in here, and I can unscrew the CO2. And then once I unscrew the CO2 cap, I can put a CO2 in there. Screw it back in. It now has propulsion. I can load my magazine.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
There's an ambidextrous safety, and it is ready to fire. And the thing that's interesting about this— Don't fire at me. Yeah.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
And you should. We give gun safety training to all of the people.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
And look, although it's a non-lethal weapon, it is a weapon. And it will hurt. It will ruin your day. You know, the thing that's interesting is we live in the society, Charlie, where there's this, you know, half the country is being infected by this woke mind virus where they are not fighting back. My son is an assistant manager at Dick's up in Massachusetts.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
And he's telling me that there are people that come in and they're shoplifting. And I said, you know, Jason, what do you do? And he said, we don't do anything. I mean, I think they practically like hold the door for them and wish them a good day. On the other hand, we just signed a partnership with Sportsman's Warehouse where they're going to have their sales associates wear a burner.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
Now, you try to steal something from Sportsman's Warehouse, it is going to be a very bad day for you. That's right. Because getting hit with this is really, you know, extremely painful. Unpleasant. Very unpleasant. Right.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
Who's your typical customer? Our typical customer, again, is two-thirds are male, two-thirds are gun owners. They tend to skew a little bit older. I would say probably our primary audience is in the 35 to 55 age group. But we're starting to see this expand specifically more and more to women.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
I think that, you know, as people are feeling afraid and as this becomes more normalized, we're seeing a lot more people gravitate to the burner.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
So this basically is like a little hard marble and essentially works with what the police refer to as pain compliance. So... It hurts. And again, I think that, you know, for most people, that is all you need. Now, this gun is legal in all 50 states. There is no waiting period. There's no background check. There's no permits required. Is there age restrictions?
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
There's an age restriction on our part. OK, so we won't sell it to anybody under 18. That's responsible. Well, look, this is not a toy. We also have certain products that we won't sell to civilians. So we have a rifle that is fully automatic. It will shoot 15 rounds a second. This is a law enforcement only product. But it is a burner. But it is a burner. Okay.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
And we don't want somebody lighting up the mall, you know, with 15 rounds a second. Correct. And you don't really need that. Most of our customers are buying pistols. The range on the pistol is 60 feet. But honestly, Charlie, beyond 60 feet, it's not self-defense. You're a predator. So this is something where you could protect yourself up to 60 feet.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
versus pepper spray, which is kind of a close quarter combat weapon.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
Correct. And we make it, obviously, in less lethal orange. And the police will buy it only in less lethal orange. But we also make it in black and tan. We run special promotions of pink and green. They just loaded it up. So, yeah, keep going, though. That's great. But you know what? It's interesting. As I started to tell you, I was a single dad of three daughters.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
They all thought I was a Neanderthal for owning guns and belonging to the NRA. Never wanted anything to do with guns. But my youngest daughter, who's a doctor now, was in medical school at the time we developed this. And she would get out of the hospital late at night, bad parts of Boston. Really scared to death. So I gave her a burner. I put a crimson trace laser on the front of it.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
And I said, when you're walking back to your car, have your purse in front of you, have your hand on the burner. If somebody is following you, turn around, put on the laser, put the red dot on their chest. If they mean you no harm, they're going to turn on their heels. They're going to apologize.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
And frankly, you should apologize because they probably just crapped their pants when they saw the red dot on their chest. This gave her a sense of... Confidence? Confidence. The ability to not be afraid. And as we all know, being afraid is the worst thing in life. And frankly, it was something that she could use. I have a house on Cape Cod. We practice in the backyard sometimes.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
Look, in Massachusetts lately, there's been just craziness by the state.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
California is our biggest sales state, and Illinois is our third biggest.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
And our biggest city is L.A., and our second biggest city is Chicago. So where it is difficult to get a gun— We have a huge listenership in both those markets. Where it's difficult to get a gun, you can get a burner, and you can protect yourself.
The Charlie Kirk Show
Is "Mohammedanism" Compatible with the West?
Look, you know, in the beginning, we had a lot of people, you know, accuse us of being the vegan gun company. That is the farthest thing from the truth. I am a gun owner. I have multiple guns. All of the C-suite at Berna are gun owners. We just want people to have something further down on the continuum of force, Charlie.