Brian Nickel

To succeed, we need to address staffing in our stores, remove bottlenecks, and simplify things for our baristas. We need to refine mobile order and pay so it doesn't overwhelm the cafe experience. We're fundamentally changing our marketing. We've been focusing on Starbucks Rewards customers rather than talking to all our customers, and we're changing that quickly.

To succeed, we need to address staffing in our stores, remove bottlenecks, and simplify things for our baristas. We need to refine mobile order and pay so it doesn't overwhelm the cafe experience. We're fundamentally changing our marketing. We've been focusing on Starbucks Rewards customers rather than talking to all our customers, and we're changing that quickly.

We will simplify our overly complex menu, fix our pricing architecture, and ensure that every customer feels Starbucks is worth it every single time they visit. We must reestablish ourselves as the community coffeehouse.

We will simplify our overly complex menu, fix our pricing architecture, and ensure that every customer feels Starbucks is worth it every single time they visit. We must reestablish ourselves as the community coffeehouse.