Brandon Turner
Appearances
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
I'm still fighting the fighter, the greater fight. So I, you, you can't, you can't really argue with the results there. They're everywhere, but I'm just curious because a lot of people, they decide I want to teach now, but they never really made it in the real world.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
Yeah, no, this is killer, man. I love this stuff. How much do you think your personal brand because of – The podcast. I mean, how much I talk about this a lot because a one made my personal brand. Now I'm trying to repay a one for making me who I am. What are your thoughts on that?
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
Brian, what's going on today, brother?
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
Oh, dude. I'm learning a lot more every day about this stuff. And listen, it's eyeballs, especially if you're out to do the right thing and you're out to help people. I mean, end of the day, I feel like I've got a moral obligation. You know, Dan Martell was talking about his trainer, and his trainer is super chiseled. And he's looking at his trainer.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
He goes, why don't you post more pictures of your muscles? And the trainer goes, well, I'm not a douchebag, dude. I'm not going to post pictures of myself. He goes, well, who's that guy on the wall? He goes, dude, you know who that is. You know, it was like Sylvester Stallone or Arnold Schwarzenegger or something. I think it was Arnold Schwarzenegger back in the Mr. Olympia.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
And he goes, why do you have that on your wall? He goes, well, he motivates me, man. He's one of the best of all time. He won Mr. Olympia. Dude, every time I don't feel like working out, he's there to motivate me. And he goes, don't you think you'd have that effect on everybody? And the point is...
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
you kind of got a moral obligation to grow your audience when you've putting out the truth, especially if you're not, I always make it a very big statement to say, I make a lot of money and I do a lot of garage doors. That's the people I put out our newsletter. And I think we charge like 15 bucks a month. I lose money on it. Like postage in the time we take to put it together.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
I'm like, guys, even if I sold 10,000 of these and made a buck and, You know, if I do the math, I pretty much, every day that I don't go into work, every day, including the weekends, is worth 700 grand profit to me. Going on the next turn with PE, my percentage. 700 a day. So, like, I don't care about the newsletter. I'm trying to get the, I don't market in the newsletter.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
Like, I just wish people understood that.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
Yeah, man, you've done a lot in your life. And it's kind of interesting to me because don't take this the wrong way, but I just couldn't live in Hawaii. There's people that would give their life. Like, that is their mecca. And I get it. I just... But that's not where I wanted to start. I wanted to go into like, what got you into business? What got you into real estate?
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
I don't understand how people just scroll the internet and just leave bad comments. Yeah. They're living somewhere. Yeah. I feel like they're really just – there are so many victims, and they have nothing better to do. It's like over and over and over. You know why, though?
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
So today, I literally I stood up. We have our bring the fire meeting. Every single employee is on there. And I said, we've analyzed the numbers. And in true form, the top 20% of the company is bringing 80% of the profit. And I'm like, there's about 60% of you in the middle and 20% on the bottom. I said, I'm going to make you guys a deal right now. I'll Venmo you guys $500 to quit.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
I said, and I'll write you the best recommendation letter you've ever had. I said, because quite honestly, I can't believe in you when you don't believe in yourself. I'm going to give you every opportunity to win. And if you want it, I'll bleed for you. But this bracelet right here says aspire to be number one. And, guys, I can't do this. I cannot get behind people that don't like to win.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
And I hate to lose more than I like to win. And, you know, some of you guys are okay being okay. And I don't want you to say in 20 years that I worked under Tommy because the people that I want working with me are going to say they got more than they ever intended to, that their dreams came true. And you guys, if you don't want it, I'm sorry. Just let's do each other a favor and leave.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
I'll write you the nicest letter. I'll send you 500 bucks. I'll send you more than that if you need that. But just if you're not willing to push yourself and admit you need more help and ask for it, then this is a lose-lose for us. So you need to decide whether you get up or get out. Because it's not even about the money. This is about changing your life. This is about showing up for your kids.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
This is about showing your wife that you're a good man when you come home. And you're not worn out. And it's starting to eat healthy. And it's starting to look people's in the eye when you talk. And it's showing up for your family in a whole new way. And I don't care if we set records. I don't even care if we freaking lose money this month, this year. I'm going to be okay.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
But I'm not going to be okay knowing I didn't do the best I could for you. And if I can't help you, I don't think you should be here. Just admit it. Hey, real quick, before we jump back into the episode, my team just sent me something really cool, and I had to share it with you. It was a comment from Landon Taylor after he came to last year's Freedom event.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
Landon said, my dad was a general contractor for over 30 years. And if he had access to an event like this, it would have changed everything. I kind of felt like I was attending on his behalf. Man, I love that because that's what this event is about. Not just the marketing or sales tips to up your revenue. It's about giving guys in the trade something most of us never had growing up.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
Access to home service legends and a community of ambitious owners. who want to be number one, like me and you. That's what Freedom 2025 is all about. If you want in, go to freedomevent.com and grab your early bird ticket while the bonuses are still available. Over $5,240 in tools to help you scale. That's freedomevent.com. Now let's get back to it.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
What got you into podcasting? What are you up to today? What do you look forward to in the future?
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
And it drives me to plan to get way better. I mean, I just hired a cornhole coach, like to get better at cornhole. Like literally like I hire coaches all the time. I want to go back to one thing because I think it's important. And like the first thing I just was on stage this week and it was only about 150 people.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
And I said, all you guys divest out of the one thing, your best investment, which is your home service company. Those are typical stages for me, home service. I go, a lot of you guys are going to do Airbnbs and VRBOs and you're investing in your buddy's barber shop and you've invested in a storage facility. You're divesting out of the one thing you need. You spend five years of sweat equity.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
You go hard in the pit. You give it everything you got. And the day it starts returning, the ROI comes in. We need to buy a Harley because we want to go to Sturgis and we deserve it. We need to buy that second house on the river. We should get into Airbnb. What in the hell?
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
If you double down on the one thing that's bringing you guys everything because there's this crazy thing out there that nobody understands. Brandon, I don't know how to explain this to people.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
This idea of arbitrage, nobody understands this. I literally sit down to people and I'm like, okay, guys, listen. And there's a question I ask. I say, listen, what do you want to sell your business? How many people want to sell in under five years? There's three out of 150 hands that go up. And I go, why? And some of them go, well, we want to do what you do.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
We want to get to $100 million valuation. Okay, why? Most broke people know how they're gonna spend the money. Or like we want to help everybody. Like all you need is $5 million. I'm sorry. Like I've done very well, but like you could buy a nice house. But when you have money, every door opens. There's like you've got access. You can hire coaches. It's this crazy thing.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
It's like if I told everybody like sell your business within three years. And then here's the thing. If I was to tell you we're selling your business in six months, what would you do? Well, I know I'd fire this guy, fire this guy, move this guy up. I'd get rid of the bad trucks. I'd go out and clean this up. I'd finally paint this area. I'd make like, why don't you do that today? Yeah. Yeah.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
Like I was with Robert the other day and Robert said, raise your hand. And then he said, higher, higher, higher. And it's like, you got to tell people, like, why does it take everything bad to happen or this life occurrence for you to want to change your life or get into shape or eat healthy or get rid of the brain fog? I don't get it.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
I mean, everybody's like that, dude. Like everybody like that I meet is like, what do I do next? And I'm like, well, what are your numbers? What's your booking rate? Well, it's probably 90%. Okay. It's only one of a few things. Booking rate, conversion rate, average ticket, or cost per lead. Dude, that is your answers. You don't know anything. You don't even understand.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
Wow. He thought he was, he paid taxes on 2.2 profit. I'm like, Oh my God. Like, like literally. And I saw his tax, like he sent them to me and I'm going, dude, like, like this is the branded. I had to make a lot of mistakes to get here. And listen, uh, I'm very humble about all the mistakes. And I know, listen, I'm, I'm an overnight success of two decades of mistakes, right?
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
Like, and I understand people are listening, going, dude, it's easy for you to say. And I say this quite a bit, but listen, man, I fall forward a lot, but I make calculated choices. I lose money, but I learn it. I don't make the same mistake twice. I don't make the same mistake twice. And I just wish people understood that. Like I saw this quote today. And this quote was like banger, dude.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
And I'm actually going to talk about it at my event. It's a mistake repeated more than once is a choice. A mistake repeated more than once is a choice. But yet the definition of insanity, people just keep doing it. And I really wanted to ask you, how many employees do you have?
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
And everybody says to me, how do you get great – how do you find so many great people? And it's – I'm curious. Like what are some – number one, how do you recruit and hire? Let's start there. Yeah.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
Yeah, but I'd be curious, Brandon, on that because especially for me in a blue-collar industry, if it's super basic, yes, but some of these guys are technology-challenged. Some of them aren't really great readers. They didn't get past 10th grade, but I look for somebody –
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
That's just super great eye contact that I go have a beer with that's smiling all the time, that's cup half full, that literally makes me smile. And you meet his family or her family, and they're just – they respect one another. Like, I don't – but I'm not saying you're wrong. I'd be curious to see.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
well you know you can make them entrepreneurs and that's where you get equity incentive programs you gotta you gotta know the right people when you identify the best of the best uh especially on an operational level like a coo they they need to have something to hold their feet down they call them golden handcuffs and i don't like that word because really it's an incentive program that keeps you motivated but
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
I got a lot of – man, you got my brain like going crazy. So if you – what's – you raised $100 million. I just – I want to do some math real quick. Let's just pretend Tommy Mello raised $100 million. Yeah. And let's say I averaged the arbitrage. Let's say I'm buying businesses for 5X. Yep. And I would do a little bit better than that, depending on the size.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
But let's just say I'm buying businesses at $2 million of EBITDA. Yep. $2 million of EBITDA. So I'm paying $10 million per business. Now, I'd probably leave them in and have them roll equity, but I want to do some quick math. So that allows me to buy 10 businesses. Are you following? Yep. Because if it's $2 million of EBITDA, I'm paying 5X. Yep. So 10 times 10 gets me to that $100 million. So...
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
There's no doubt in my mind. Because what I would do is I'd focus on the same industry. And I could do this in gutters, fences, flooring, roofing, you name it, windows, anything. So what I would probably try to do here is just simply make them walk, talk, and act the same. So I'd put data science, FP&A people, build the hub. And almost like a franchise, but they all...
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
They report up to us and we make them on the same CRM, the same, it wouldn't be QuickBooks. It would probably be a more sophisticated, like intact. And so my plan would be just fix their marketing, get their KPIs dialed, then just run them up to 4 million each, right? So now we're at 40 million of EBITDA. Now I know in my sleep, I can get 15X for this. So 15X, and I would do that in three years.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
That's 600 million. Yeah. So, and listen, nothing's easy, but because I know this stuff so good, it depends on if the owners are douchebags or not. And it depends on if they're staying on and how good the company is. How many levers can I turn? But that's $600 million on $100 million investment. If I took 20%, I'd take minus the $100 million to invest, that's $500 million
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
Now, 20% of that, not a bad day, that's $100 million. And the $400 million goes to the investors. That's a good ROI.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
Would you ever consider saying I'll give you 8% on your money for five years and then everything after that because the time value of money? Because if you're like, you want to give me my money back in five or seven years, that sucks. I'd want to be guaranteed something, right? Yeah.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
I like that better. Yeah. I got to meet this Ken McElroy. I love. Yeah. Happy to make that intro. I failed at, and I was just talking to my podcast team, is when I get a podcast like someone like you, you probably know 10 people I need to talk to that do just as well as you, that you are really entertained. I had Robert Cedini in here the other day. He's got a few to give me. There are podcasts.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
I'm making a new rule for the podcast that we're going to have a small committee of three or four people. And if they listen to it and don't feel like it was fire, it's not making the airwaves because we've got too many great listeners. Now they want to be entertained. They want to be, they want the knowledge. They want the motivation.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
And that's my number one thing is I don't want to put something on there that I wouldn't be very, very like, like if I listened to it, I'd want to be entertained, not even entertained. Like I'm not Joe Rogan. I want to be educational.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
In last year, you raised $300 million, which is nuts. What kind of messages are you putting on social media to make people go, oh, yeah, I'm in?
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
I remember you saying that, and I get it a lot more now. Can I give you a piece of advice? Please. So Grant Cardone works with this guy named Brandon Dawson. Yeah, yeah. I need a Brandon Dawson. And I've been on their stage. Smart guys. They're the ones that found Gary Bracca. They gave him $300,000 to own something like 70% of everything he puts out.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
So you go find people that you know, and you turn on your social media, your personal branding talent. You get them co-authored. You get them books. You start a podcast with them. You get them the first 25 guests. You put the social media team behind it. Now you're not, and you find people that are different than you to talk to the different audiences. Now, guess what?
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
they gotta be interesting fun they gotta be funny and and like get loud and just you know emotional but you get five of those guys those proteges and you get the right contract but they they're excited and then you just you become a content factory And they're working underneath you. Think about that because you've already exhausted your list.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
What if you had somebody like a Gen Z and you had this generation and this generation and somebody older but very thoughtful that's talking to this tribe? You know what I would go after? I'd go after somebody that's 60 years old, good looking, that's entertaining, that understands it, that people trust immediately, that's funny. And that brings you a whole new slew of investors.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
I don't think he is a billionaire yet.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
I love the idea of just all this stuff. I just love this podcast, man. You've given me so much good ideas. Like, are you in a self-publishing or do you get a publishing house?
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
When building a personal brand, what are the top five, you know, whatever, three, five mistakes you made, like social media, videographers, content strategy, whatever you want to go with them. Just if someone wants to go out there and say they're bought in, I need to build a personal brand. What are some of the pitfalls?
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
Well, I still feel like you're kind of in the real estate world. I mean, you're just more of a guru now, and I think you've become more of an influencer, but you're still... doing real estate.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
Would love it. I want to get you back to Coeur d'Alene, and you're going to be at this event this weekend that I'll be at. Yeah, Ryan Pineda, great guy, another real estate guy. He's only giving me 30 minutes. I'm like, dude, but 30 minutes, I'm just going to bring fire.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
Yeah, it's so good. I get it. So, Brandon, how can people find out more about you?
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
Yeah, listen, I'd like to get together somewhere in the – not in Hawaii if possible because it's such a pain.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
I love it, Brandon. Listen, I appreciate you doing this while you're in Coeur d'Alene, brother, and I'm going to reach out to you, man. I really appreciate you having me out in Hawaii and doing this podcast. I think you're entertaining, smart. You're a great dad, a great husband to your wife. You're living the dream that most people envy, and you're still giving back, so I appreciate it.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
We will. I'll make it. I will for sure. You got my brain spinning. So anybody that listens, no, I'm a man of action. I'm going to do like, I'm going to get the answers I'm out to seek. So it's going to be fun. Love it. Love it. Thank you. All right, Brandoni. Hey there, thanks for tuning into the podcast today.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
Before I let you go, I want to let everybody know that Elevate is out and ready to buy. I can share with you how I attracted a winning team of over 700 employees in over 20 states. The insights in this book are powerful and can be applied to any business or organization. It's a real game changer for anyone looking to build and develop a high-performing team like over here at A1 Garage Door Service.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
So if you want to learn the secrets to help me transfer my team from stealing the toilet paper to a group of 700-plus employees rowing in the same direction, head over to elevateandwin.com forward slash podcast and grab a copy of the book. Thanks again for listening, and we'll catch up with you next time on the podcast.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
Before we get started, I wanted to share two important things with you. First, I want you to implement what you learned today. To do that, you'll have to take a lot of notes, but I also want you to fully concentrate on the interview. So I asked the team to take notes for you. Just text NOTES to 888-526-1299. That's 888-526-1299. And you'll receive a link to download the notes from today's episode.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
I got a lot of questions. Yeah. Let's dig in. So you explain to me, how do you make money in real estate? There's so many different, you know, I was involved with highest cash offer, Jared Carlos Reyes back in the day, Hillary, like Danielle, smart people that have done well in the real estate industry. But I know there's people that are like, I'm trying to think.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
I know a lot of the guys, they would buy all my leads. And there was times we were getting 100 leads a day, and I know the guys that said they had such a high conversion rate, they never asked for a refund. See, I've had the... the greatest honor of knowing some of the best people in that because they knew how to do business. And so they never asked for a refund.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
They never said the leads are down. They didn't care. There was one of their lead sources. You know what I mean? It was like that was one of their lead sources out of 100. And they were just like, yeah, we'll pay. It's good. So I guess how do you and what's your investment portfolio strategy?
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
Also, if you haven't got your copy of my newest book, Elevate, please go check it out. I'll share with you how I attracted and developed a winning team that helped me build a $200 million company in 22 states. Just go to elevateandwin.com forward slash podcast to get your copy. Now let's go back into the interview. All right, welcome back to the Home Service Expert.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
What's the play? How long do I leave my money in?
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
Until you sell the property. Now, what about – I got some questions. So I was just thinking, you got a five-year period, seven-year – Yeah. I've got all these PE deals that typically after five to seven years, your money is going to triple. So you put in now literally like we know the rule of 72 and typically seven years at 10% return annualized compounding. I'm going to double. Yep.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
Today we have Brandon Turner, this guy is a legend. Brandon's an expert in real estate marketing investments. He's the founder of Open Door Capital and previous host of Bigger Pockets podcast, which is probably the largest podcast for real estate. Um, he's the bestselling author of several books, including the book on rental property investing and how to invest in real estate and more.
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
But with PE, most of the funds have proven over time that they could do a little bit better than triple the money. How does yours compare to that?
The Home Service Expert Podcast
Becoming a Real Estate Expert with Brandon Turner
What would you say – you know, you made the comment that you were on stage and you felt like an imposter. Yeah. How many coaches do you know? How many people that aren't making it in the real world that literally are all over social media, they're writing books, they're selling courses? What percentage would you say – Yeah. Like I still own a one garage doors. I'm still the CEO.