Brandon Calvillo
Appearances
Vine: Six Seconds That Changed The World
4. Not Demure
Pick Vine. I could only describe it as like an acid trip because it just didn't feel real when it was happening.
Vine: Six Seconds That Changed The World
4. Not Demure
I was a big person on Vine, but the thing we were known for was just these little dumb videos. Like we weren't known for being actors in films or musicians. We were just known for making dumb videos. But we were very known. Like a lot of Viners would get on talk shows and stuff. Back in that day, if you had a viral video or a viral Vine, you'd be on like Ellen. It was crazy.
Vine: Six Seconds That Changed The World
4. Not Demure
You get these brand sponsorships and all that stuff. But all of this success comes from this little app, six-second video app that's on your phone.
Vine: Six Seconds That Changed The World
4. Not Demure
Brands quickly started coming to Vine. Brands like Coca-Cola, Aquafina started to come to Vine and be like, these people are getting huge numbers. How do we get in on this? And they would partner with Viners and be like, hey, if you make this this video for us, we'll pay you X amount of dollars. So I remember the first one I did, I believe, was with Virgin Mobile.
Vine: Six Seconds That Changed The World
4. Not Demure
And that was work that they were like, you need five vines and they all have to be kind of like this. They gave me, you know, creative freedom. But they're like, you kind of have to you have to hit these bullet points. So that was work. And I treated it like work. I wasn't messing around. I was like, this is a big company.
Vine: Six Seconds That Changed The World
4. Not Demure
I don't know why they're trusting their brand with this dumb kid, but that was work.
Vine: Six Seconds That Changed The World
4. Not Demure
I paid a visit to Vine Street. Yeah. I remember thinking, oh, how cute. This is so cute. All the big Viners are in the Vine building because it was called, it was on Vine Street in LA and it was called 1600 Vine. And they all live there like a little college frat or whatever. And I went there sometimes to film because they all live there. You know, I had to, I had to go over there. Yeah.
Vine: Six Seconds That Changed The World
4. Not Demure
And I would see the ecosystem, which was they all lived in close proximity and they would knock on the other person's door and just be like, I got an idea. I'm going to go knock on whoever's door and they'd knock on their door. Like, all right, we have an idea. Let's film it like in the courtyard. And then they would, or let's film it around the building or anything.
Vine: Six Seconds That Changed The World
4. Not Demure
And, um, but I went there a few times. I never lived there. Uh, that felt odd to do, but yeah.
Vine: Six Seconds That Changed The World
4. Not Demure
I think in order to get into the Vine house, you had to sacrifice a lamb to Satan. No, I don't know what it was. I really don't. It was like... I think it was just if you were a big enough creator. By the way, you didn't have to do anything. It was just an apartment building. You could just move there. It wasn't like Treehouse, like what's the password?
Vine: Six Seconds That Changed The World
4. Not Demure
It was like this was just an apartment complex where they all decided to move. So if you were a Viner and you decided to move there, you were around all these big Viners, but that didn't necessarily mean you filmed with them. I think they only wanted to film with each other because A, they all knew each other. B, they all had huge followings.
Vine: Six Seconds That Changed The World
4. Not Demure
They could all mutually benefit from each other's followings. And they were in close proximity. That's why they all were in that building. But I don't think there was like an initiation to get in. Like, you know, I mean, other than a security deposit.
Vine: Six Seconds That Changed The World
4. Not Demure
So yeah, big Viners started to do Revine for Revine, which was essentially they would just hit each other up and be like, yo, you Revine this Vine of mine and I'll Revine this Vine.
Vine: Six Seconds That Changed The World
4. Not Demure
Yeah, I mean, it would kind of cannibalize the popular page or whatever it is because you got twice the audience from doing that. I think that was wrong. But I do know that eventually everyone started to do it. Even the smaller creators started to do it because it was like, well, what else could you do? I mean, everyone's doing it. So, I mean, I think it was really taboo at some point.
Vine: Six Seconds That Changed The World
4. Not Demure
And I did it. I mean, I did it. I tried to do it only with people that I really liked and people that I thought were actually very funny, so I would want to rebind them. But I started to do it because everyone was doing it, including the smaller creators.
Vine: Six Seconds That Changed The World
4. Not Demure
So I don't think it was a good thing, but I think eventually when everyone starts doing something that's not good, it kind of just becomes like, eh, whatever.
Vine: Six Seconds That Changed The World
3. Subway to Stardom
A lot of times these big finers would literally steal ideas, like they would completely ignore you or be like, no, it wasn't too bad. That's the name of the game.
Vine: Six Seconds That Changed The World
3. Subway to Stardom
Okay, let me see something here. Sorry, guys. I'm such a such a Luddite.
Vine: Six Seconds That Changed The World
3. Subway to Stardom
Hey, Brandon, we got some ice cream out here. Ice cream!