Ari Emanuel

And then a lot of people, and we started this business, I don't know, about 10 years ago, we started at WMU called Talent Ventures, where a lot of

musicians, actors started, because with the broadcast networks and cable channels ratings going down, manufacturers had to get to the audience.

And so they used to do it through commercials.

When that rating went down, they started then giving equity or people started launching a lot of different products.

Sometimes it was alcohol, sometimes perfume, sometimes it was food, et cetera.

That will now start happening

with people like you, other podcasters.

That's just the natural evolution because of where broadcast television is and cable television is.

Manufacturers are going to have to get to an audience.

You guys have a very big loyal audience, this events and things that you do over the air.

products will come to you.

You will make the decision, are you taking the sponsorship dollar or are you taking the ownership dollar?

And that's just evaluating the economics and whether you believe in the product.

There's a lot of things that go into that.

You know, we have a whole program being set up at TKO and William Morris about kind of how AI can help us.

On the production side, there's a whole nother that the studios are doing and our clients are doing.

You know, I have, I've made a decision.

I don't know enough about AI.

I'm not smart enough to know enough about AI.

I've made a decision that live is, content is where I'm gonna sit.