Ari Emanuel
👤 PersonAppearances Over Time
Podcast Appearances
And he kind of changed the business.
Before him was Lou Wasserman.
They would be on Mount Rushmore.
I think Mike did so many things right.
I mean, he was a visionary.
The one thing when I...
this young guy looking at it and looking back at it, you know, he started, he took Coke.
I think it was from Gray Advertising at the time.
I think it was Gray.
And I always said to myself at the time, like, he had so much currency at the time.
Why didn't he buy Gray Advertising?
And he could have changed the dynamic of the agency.
He could either take it public.
And so that went, and then I was at this company called Inner Talent.
They got bought by ICM.
ICM like had the greatest agents and it just was bad management.
And then we started the firm.
And I just said, you know, I'm not gonna have a bad culture like ICM.
And when the opportunity comes, I'm gonna go for assets that I could own and change kind of the dynamic of what an agency and what representation and what,
I don't want to buy a studio.