Antoine Le Nel

creatives that were quite generic. And after two weeks, we saw it was a disaster and we just cut it off. We don't wait for the campaign to finish. It's like, you know what, this is just not happening. There's no way this will pick up. And you just cut it, you know, while maybe in other places you would just have continued and say, you know what, we're here.

creatives that were quite generic. And after two weeks, we saw it was a disaster and we just cut it off. We don't wait for the campaign to finish. It's like, you know what, this is just not happening. There's no way this will pick up. And you just cut it, you know, while maybe in other places you would just have continued and say, you know what, we're here.

creatives that were quite generic. And after two weeks, we saw it was a disaster and we just cut it off. We don't wait for the campaign to finish. It's like, you know what, this is just not happening. There's no way this will pick up. And you just cut it, you know, while maybe in other places you would just have continued and say, you know what, we're here.

And then we'll do the retrospective at the end of it. So, no, I mean, it's not working. It's not working. You just cut it, you know, and fine. Your TV campaign was supposed to run, let's say, for three months. Well, after two weeks, it's just not working. You just cut it and then you move on. You know, it's fine.

And then we'll do the retrospective at the end of it. So, no, I mean, it's not working. It's not working. You just cut it, you know, and fine. Your TV campaign was supposed to run, let's say, for three months. Well, after two weeks, it's just not working. You just cut it and then you move on. You know, it's fine.

And then we'll do the retrospective at the end of it. So, no, I mean, it's not working. It's not working. You just cut it, you know, and fine. Your TV campaign was supposed to run, let's say, for three months. Well, after two weeks, it's just not working. You just cut it and then you move on. You know, it's fine.

You mentioned kind of growth engine when you started that on what enables Revolut to continue growing so fast. What actually is a growth engine? I know it sounds strange, but we often hear it. What does that actually mean?

You mentioned kind of growth engine when you started that on what enables Revolut to continue growing so fast. What actually is a growth engine? I know it sounds strange, but we often hear it. What does that actually mean?

You mentioned kind of growth engine when you started that on what enables Revolut to continue growing so fast. What actually is a growth engine? I know it sounds strange, but we often hear it. What does that actually mean?

A growth engine is where you have multiple components that all play together. I'll give you a very simple example. I look at it quite the famous full funnel, you know, that everyone says. So you have... The upper funnel, the mid funnel, and the lower funnel. And the growth engine is when you manage to get those three elements working together.

A growth engine is where you have multiple components that all play together. I'll give you a very simple example. I look at it quite the famous full funnel, you know, that everyone says. So you have... The upper funnel, the mid funnel, and the lower funnel. And the growth engine is when you manage to get those three elements working together.

A growth engine is where you have multiple components that all play together. I'll give you a very simple example. I look at it quite the famous full funnel, you know, that everyone says. So you have... The upper funnel, the mid funnel, and the lower funnel. And the growth engine is when you manage to get those three elements working together.

So at the end of the day, the growth engine is when you make sure that you have the lower funnel that works like a fishing net, grabs all the conversions that ultimately mid and upper funnel are feeding you with. And that's where all of that works in perfect synchronization, so that at the end of the day, it's all being grabbed by the lower funda.

So at the end of the day, the growth engine is when you make sure that you have the lower funnel that works like a fishing net, grabs all the conversions that ultimately mid and upper funnel are feeding you with. And that's where all of that works in perfect synchronization, so that at the end of the day, it's all being grabbed by the lower funda.

So at the end of the day, the growth engine is when you make sure that you have the lower funnel that works like a fishing net, grabs all the conversions that ultimately mid and upper funnel are feeding you with. And that's where all of that works in perfect synchronization, so that at the end of the day, it's all being grabbed by the lower funda.

That is the engine, when then you find the right balance between those different elements that optimize the overall thing. What is the right balance? Well, it depends on the maturity of the market. I think the more mature, the more you will be able to do some upper funnel. The less mature, the more you focus on the conversion, on the conversion itself. There's no one truth.

That is the engine, when then you find the right balance between those different elements that optimize the overall thing. What is the right balance? Well, it depends on the maturity of the market. I think the more mature, the more you will be able to do some upper funnel. The less mature, the more you focus on the conversion, on the conversion itself. There's no one truth.

That is the engine, when then you find the right balance between those different elements that optimize the overall thing. What is the right balance? Well, it depends on the maturity of the market. I think the more mature, the more you will be able to do some upper funnel. The less mature, the more you focus on the conversion, on the conversion itself. There's no one truth.

It evolves, you know, it's a living animal. What's the hardest thing about constructing a growth engine? It is the measurement framework, that's for sure. You live in a world, especially in tech, where people do things that they can measure. There's always this bias, you know, there's always this bias.

It evolves, you know, it's a living animal. What's the hardest thing about constructing a growth engine? It is the measurement framework, that's for sure. You live in a world, especially in tech, where people do things that they can measure. There's always this bias, you know, there's always this bias.