Ankush Grove

and pink and like there's berry tone just so beautiful so i thought i'm going to create a peach palette and i created this little palette i put peach essence and it smelled like peaches and i went into a board meeting and there you know there's like 18 19 like executive sales people around the table and i said listen i created this peach palette it smells like peaches and they were like no no no one's going to want their eyeshadow smelling like peaches nobody and

and pink and like there's berry tone just so beautiful so i thought i'm going to create a peach palette and i created this little palette i put peach essence and it smelled like peaches and i went into a board meeting and there you know there's like 18 19 like executive sales people around the table and i said listen i created this peach palette it smells like peaches and they were like no no no one's going to want their eyeshadow smelling like peaches nobody and

And I was like, oh, OK. So it went from eight to now 18 colors. I made it twice as big and I doubled down on it because I was like, oh, no, no, no. Like, I'm thankful for that, though, because it pushed me and I made it bigger. And it was one of the most successful products we ever launched. And even like Better Than Sex. Guys, Better Than Sex, nobody would allow me to call it Better Than Sex.

And I was like, oh, OK. So it went from eight to now 18 colors. I made it twice as big and I doubled down on it because I was like, oh, no, no, no. Like, I'm thankful for that, though, because it pushed me and I made it bigger. And it was one of the most successful products we ever launched. And even like Better Than Sex. Guys, Better Than Sex, nobody would allow me to call it Better Than Sex.

And I was like, oh, OK. So it went from eight to now 18 colors. I made it twice as big and I doubled down on it because I was like, oh, no, no, no. Like, I'm thankful for that, though, because it pushed me and I made it bigger. And it was one of the most successful products we ever launched. And even like Better Than Sex. Guys, Better Than Sex, nobody would allow me to call it Better Than Sex.

No retailers wanted me to put it into a pink tube. Nobody will buy a pink mascara. Now there's an entire category of pink mascaras and it's the number one mascara in the United States and across the world. So people are going to push against you and you need to push back.

No retailers wanted me to put it into a pink tube. Nobody will buy a pink mascara. Now there's an entire category of pink mascaras and it's the number one mascara in the United States and across the world. So people are going to push against you and you need to push back.

No retailers wanted me to put it into a pink tube. Nobody will buy a pink mascara. Now there's an entire category of pink mascaras and it's the number one mascara in the United States and across the world. So people are going to push against you and you need to push back.