Ankush Grove
Appearances
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
The two secrets to a successful, happy life are gratitude and trust. You have to trust that everything's happening Because it's supposed to, and you have to move through it and learn through it and be grateful for it. Be grateful for the pain you're going through. Be grateful for the struggles and the successes because it's bringing you somewhere you need to go. You know what I mean?
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
And be grateful for those who love you. And also, you need to be a cheerleader for your friends. When they have a success, when they get a promotion, when they get a new car, you need to be equally, if not more, a cheerleader to them. They deserve it.
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
You know, being completely naive, not having any interest in getting into beauty, falling into it by complete accident allowed me to look at it through my own perspective, my own way. I didn't I didn't come in with any preconceived notions. I walked in and thought, you're all taking this way too seriously. This is fun. It's so much more fun to be a girl, at least in the 90s. You know, oh, my gosh.
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
Now boys can express themselves and have some fun, which is so cool. But at the time I thought, why are you enjoying this? This is like an adult version of a crayon box. You get to wear lipstick and bronzer and snatch that brow and get that blush on. And I just saw the joy in it. And I thought they were missing it because in the mid to late nineties, it was very rural oriented.
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
Step one, step two, step three. There wasn't YouTube. There wasn't education to that level that allowed people to feel confident in trying new things. So I was like, I'm going to be your gay best friend for 10 minutes. Boo, you come sit down. We're going to have some fun. And I could be like, who told you that was okay? Like, who told you that weird brown lipstick looked good on you?
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
Get over here. But I could say that with love because there was no competition. I was a gay boy looking at these women with total love and saying, yeah, I'm going to be your best friend for five minutes and let's do this. And through that experience, I started destroying every tester in the department, creating little concoctions that didn't exist for me.
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
Because I gained a bit of a celebrity clientele. I worked at Saks. And there would be somebody coming in, going to an award show. And they'd be with a makeup artist looking at brown, whatever. I'd be like, no, no, wait. There's this cool Chanel blush with glitter. Hold on. I would smash it and add it to the eye shadow and send them home with it, trying to create these things that would
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
that would allow you to be a little extra that would allow you to get noticed, you know, cause I, all I wanted to be was noticed growing up. And, you know, I think all we want to be is seen and add a little joy to life, you know?
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
you'd think that after all the success and all of the achievements that you, people might trust you or might go with you, but no, I mean, there's, you're going to get pushed back. If you're creating something unique, if you're sharing your heart with the world, if you, if you're putting something out there in the world that doesn't exist, you're going to get pushed back.
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
People aren't going to get it. And I always say, you don't need to get my idea, but you need to get me. You don't need to trust the idea, but you must trust me. That doesn't mean that, you know, It happens every day. Um, but no, and I'm actually good with, I'm good with it. I'm actually better when you push against me, I go stronger. You know, the peach palette that broke the internet.
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
Nobody knows this story. You want me to tell you a little story?
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
Nobody knows this. Originally the peach palette was a little eight. Well, it was small. And I had created the chocolate bronzers based on a natural cocoa powder full of antioxidants, beautiful tint. It was perfect. And so I thought, what else can I do? And I remember this commercial growing up in Southern California about peaches during the summer.
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
And there was a whole little song that would show these peaches, juicy peaches. And as a kid, I thought that's so beautiful. It's like yellow and
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
and pink and like there's berry tone just so beautiful so i thought i'm going to create a peach palette and i created this little palette i put peach essence and it smelled like peaches and i went into a board meeting and there you know there's like 18 19 like executive sales people around the table and i said listen i created this peach palette it smells like peaches and they were like no no no one's going to want their eyeshadow smelling like peaches nobody and
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
And I was like, oh, OK. So it went from eight to now 18 colors. I made it twice as big and I doubled down on it because I was like, oh, no, no, no. Like, I'm thankful for that, though, because it pushed me and I made it bigger. And it was one of the most successful products we ever launched. And even like Better Than Sex. Guys, Better Than Sex, nobody would allow me to call it Better Than Sex.
Creating Confidence with Heather Monahan
#487: BEST OF - Transform Your MINDSET, Transform Your LIFE with Steven Bartlett, Krista Mashore, Amjad Masad, Dileep Thazhmon, Martin Villig, Ankush Grove, Jerrod Blandino, & Colin O’Brady
No retailers wanted me to put it into a pink tube. Nobody will buy a pink mascara. Now there's an entire category of pink mascaras and it's the number one mascara in the United States and across the world. So people are going to push against you and you need to push back.