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Alex Gibney

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A stubborn lunatic’s guide to making great art

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But I kept asking people, kind of like David Chase kept asking himself, as a cinematographer told me, he's like, is anybody going to watch this shit? And that's what I kept wondering, like, is it going to get into Sundance? Like, is anybody going to watch this?

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A stubborn lunatic’s guide to making great art

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It was like what I called a taxi driver film. Like you'd be riding in a taxi and the taxi driver would be saying, hey, man, have you seen that Enron movie? Enron was nominated for an Oscar.

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A stubborn lunatic’s guide to making great art

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So there was something terrifying at the heart of it that said something very deep and disturbing about human nature. And also it was told as a story about a poor innocent who got caught in a machine, you know, of cruelty.

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A stubborn lunatic’s guide to making great art

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Well, I think there was always this thinking, which was ironic in this case, like if you made something really well, you might win awards. Right. Now, awards are sometimes economically viable and sometimes they're good for business long term.

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A stubborn lunatic’s guide to making great art

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They had a philosophy which was communities of interest. And so long as you could keep those people subscribing to your service, that was good. Right. And they would be super happy. Now, other people might come over to it, but if people weren't that interested, maybe they wouldn't come to it.

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A stubborn lunatic’s guide to making great art

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So it was just a way of getting some people hugely excited about a film as opposed to trying to get everybody excited. willing to buy that soggy croissant.

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A stubborn lunatic’s guide to making great art

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Right, and you're also not afraid... when it comes to certain subjects to offend people.

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A stubborn lunatic’s guide to making great art

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I think, you know, I really do think it starts with the pandemic.

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A stubborn lunatic’s guide to making great art

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Yeah. I think there may have been warning signs about it before, but the pandemic really does it because the pandemic takes away theatrical. And theatrical, even in the small indie world, you know, people would go out to those films, they would pop up.

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A stubborn lunatic’s guide to making great art

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And the way you say it is exactly the way it worked in economic terms. In other words, theatrical distribution, particularly for independent films, was almost always a loss leader. It usually didn't pay for itself in theaters, but it was a signal that it was good. And also the film festival world, all of that, and then people would show up and bid for But then, you know, so the pandemic happened.

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A stubborn lunatic’s guide to making great art

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Suddenly, theaters flatline. Yeah. Nobody's going to theaters during a pandemic. And also, there starts to be a huge consolidation in the streaming industry or streaming cable industry because now streamers and cable casters are starting to be one.

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A stubborn lunatic’s guide to making great art

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Like when you're trying to make something that is... Well, then it becomes harder because, you know, you go to people and you say, I went to one streamer with a film I had called Citizen K, you know, which is kind of a look at Putin's Russia through this oligarch named Mikhail Khodorkovsky, who then, when things turned in 2003, spent 10 years in the Gulag.

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A stubborn lunatic’s guide to making great art

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And I went to one streamer and the streamer said, you know... This is a good film, but we don't want to offend Russia. Really? Yeah. We don't want to offend Russia. Okay. Wow. Okay. Note taken. You know, because you can see the commercial considerations, particularly in a global economy, begin to take over.

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A stubborn lunatic’s guide to making great art

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And I think, in a way, it's kind of obvious why that is. If you want... a big audience, you make a list of the top 20 celebrities, And you think if we do a Taylor Swift documentary, we're going to get a big audience because her audience is big. Right. So you're just borrowing Taylor Swift's audience.

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A stubborn lunatic’s guide to making great art

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The difference is that for a network or a channel or even a streamer early on, that they would have editorial control. That would be a good thing. That showed a dedication to certain journalistic and editorial principles.

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A stubborn lunatic’s guide to making great art

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Right? You never give the subject control. Not anymore. Right. Gone. Poof. And I think that to some extent you think to yourself, well, okay, like I've made commercials before. Like when I make a commercial for a client, I don't expect to have editorial control. Because it's a commercial. Yeah. But that's the problem. It's like there's this netherworld at the moment where the celebrity –

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A stubborn lunatic’s guide to making great art

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and the channel, wants the viewer to believe that it's a documentary. Yeah. When it is, in fact, a commercial.

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A stubborn lunatic’s guide to making great art

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And look, HBO... has been pretty fearless over the years in terms of their willingness to do tough stuff. But it just felt to me like, I love the show, but do I want to do, like, a special on The Sopranos? It didn't feel that interesting to me. But then when I sat down with David and met him, he was a fascinating character. But also I realized, whoa.

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A stubborn lunatic’s guide to making great art

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He went through back then what I and many others are going through right now. The battle. The battle. Meaning, how do you get something personal and important on when everything about the system is conspiring to keep it off?

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A stubborn lunatic’s guide to making great art

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Okay, so David was just getting tired of doing the TV thing. I mean, he had had a relatively successful career. He was a showrunner at Northern Exposure, which is a very successful show. And he had done some other ones in the past. But he had always wanted to make movies. That's really what he wanted to do. And this was like his last go-round. He had some money put away.

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A stubborn lunatic’s guide to making great art

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He was just going to write spec scripts and see if he could get a movie made. So it was like the last roundup.

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A stubborn lunatic’s guide to making great art

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Was the bad guy already a mobster?

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A stubborn lunatic’s guide to making great art

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And so he writes this script, and he decides to make the protagonist a mobster, Tony Soprano, who's got a problem with his mother. And in fact, his mother wants to kill him. And he writes the script, and it's really good. And everybody agrees it's really good. And he starts to take it around. But at the time, TV was dominated by the three, possibly four networks.

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A stubborn lunatic’s guide to making great art

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And they were interested in kind of lowest common denominator programming and sort of routinized programming. So he would go from place to place and they all turned him down. And Les Moonves, who was at, you know, a famous executive at CBS said, you know, this mobster stuff is really good. But, you know, are you wedded to the therapy? Yeah.

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A stubborn lunatic’s guide to making great art

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And Dave was like, yeah, I'm wedded to the therapy, I guess you'd have to say, since it was the central engine of the entire show.

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A stubborn lunatic’s guide to making great art

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Right? So everybody wanted him to do something that was the cliché, and he wanted to do something that was completely different. And it wasn't until the script landed at HBO where they said, whoa, this is new and original and different. That was it. It was different. And HBO was looking to be different. It's not TV. It's HBO.

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A stubborn lunatic’s guide to making great art

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So with HBO, I mean, they were making money through subscriptions, and they were showing movies that they would license. They had dipped their toe into series, like with Larry Sanders and with Oz and others, and they were thinking, this is pretty good. Maybe we should try a bigger swing. And so they were looking for something.

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A stubborn lunatic’s guide to making great art

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So moment and different economic model because they don't need to have a big ratings winner. They just need some people who love a show. That's good for them. And then if you love different shows, that's okay because this group loves this show and they'll subscribe. And this other group loves this show and they'll subscribe. Good. Everybody doesn't have to love every show. So poise for that moment.

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A stubborn lunatic’s guide to making great art

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And then he walks into it with his script to HBO and they're asking the questions where everything's upside down instead of saying like, okay, so we'll shoot it in LA and we'll do second unit in Jersey, right? Because that'll save money. They were like, you're going to shoot everything in Jersey, right? That's what David said. He's like, whoa, I felt like I had landed in an alternate universe.

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A stubborn lunatic’s guide to making great art

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They were going to let me do anything I wanted. And they pretty much did. Yeah. David felt he had landed in bizarro world. It was like where the execs were encouraging him to engage his own creativity and to lean in to all the things that were important to him as opposed to, you know, invest in the stereotypes that had become so successful. The Sopranos was not a confected corporate product.

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A stubborn lunatic’s guide to making great art

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I mean, it wasn't at all in terms of its artistry and all of that, but it didn't come about because David thought, how can I make a lot of money? It came about because David was like, I'm obsessed with my mother.

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A stubborn lunatic’s guide to making great art

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To work out their own personal shit about their mother. I totally agree. And that, to me, was the beauty of the moment. You came across a network that was like, fuck it, let's roll the dice.

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A stubborn lunatic’s guide to making great art

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You know, what have we got to lose? But a lot. But a lot. I mean, it is true, and they were scared, too. I mean, because after they shot the pilot, they waited... six, seven, eight, nine months before they made the decision to go ahead and order the series. They were terrified.

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A stubborn lunatic’s guide to making great art

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Because, like, how can you have a mobster who's the... Yeah. Somebody who kills people for a living is going to be the protagonist of this family drama, right? And they were really nervous about it. And one argument that David had with the creative executives at HBO was over Tony killing somebody on camera. And they were worried that they would turn viewers off. But David convinced them.

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A stubborn lunatic’s guide to making great art

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He said, look, we're making a show about a mobster. If he doesn't kill the guy who was the snitch, then what are we doing? We're just making bullshit. And so they move forward.

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A stubborn lunatic’s guide to making great art

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Very violent and grisly, yeah. He literally chokes him to death with a wire.

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A stubborn lunatic’s guide to making great art

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Yeah, I think that's right. And that's the best thing often about notes in general. You know, sometimes, particularly reaction, not so much the prescription, but the, you know, the reaction to like, this doesn't feel right. It's sometimes worth listening to.

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A stubborn lunatic’s guide to making great art

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I think they were talking about political correctness. You know, there was a willingness to say things that were downright offensive. And also a willingness, even in the writer's room... to get ugly, to talk about stuff in a way that was brutally honest and would reveal about themselves stuff that wasn't particularly elevating or inspiring, maybe just the opposite.

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A stubborn lunatic’s guide to making great art

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But that to me was actually one of the great lessons of doing the show. It's like when you start to pre-censor yourselves all the time, we've all got weird, dark, inappropriate feelings or thoughts. And to the extent that they're routinely repressed, they'll come out in unexpected and sometimes dangerous ways, you know? What was that line about?

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A stubborn lunatic’s guide to making great art

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If only Hitler's art teacher was a little bit... more attentive.

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A stubborn lunatic’s guide to making great art

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The terrifying beauty of the show was that these people were so complex.

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A stubborn lunatic’s guide to making great art

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They were both so charming and brutal. And one of the things that they made a point of during the making of the show, which I thought was so great, is whenever it seemed that the characters were becoming too likable, particularly the mobsters were becoming too likable, they would have them do something brutal. Yeah.

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A stubborn lunatic’s guide to making great art

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Just to remind you, because also in the back of his mind, you know, David is making this show, which is a character drama about a family, but it's also a commentary about America. And the brutality of America and the rapaciousness with which capitalism sort of, you know, chews people up and spits them out.

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A stubborn lunatic’s guide to making great art

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And The Sopranos is kind of the logical extension of that scene in The Godfather, you know, where they're all sitting around the table asking The Godfather to share all the bought stuff. politicians and police officers, and it's, we're willing to pay a fee. After all, we're not communists here. Right? But it's a brutal commentary on capitalism and America and the cruelty of the country.

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A stubborn lunatic’s guide to making great art

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So all those things are going through their heads, and they're willing to be ugly. And I think that's what people ended up loving the show for, is it didn't pull punches and suddenly the uncomfortable conversations that you shied away from because you might offend somebody, they were engaging in those conversations on screen.

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A stubborn lunatic’s guide to making great art

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And that's what great art does, is it allows you to get into areas that maybe you're not permitted to as part of your daily life.

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A stubborn lunatic’s guide to making great art

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That's right. But at the same time, because they're all coming out of their personal experiences, I mean, it was supposed to be about David's mother, and then all the writers found out that they had major issues with their mothers. So it ends up being, you know, a lot of this experience ends up being universal.

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A stubborn lunatic’s guide to making great art

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I think the other thing that makes this show so successful, too, is that, you know, there are a lot of conversations about that are extremely unironic, and they're very funny for it because these brutal mobsters are having very sensitive discussions about how their feelings are hurt, or should I buy flowers for my wife on her anniversary? Stuff like that.

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A stubborn lunatic’s guide to making great art

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You know, normally, in most mob movies, you see the action. Yeah. You don't see the day-to-day interactions where you're trying to figure out whether or not you should show up for your son's soccer practice.

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A stubborn lunatic’s guide to making great art

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Well, it's not open under the current system. So something new is going to have to come along to blow it open again. Because HBO also, remember, was a different kind of a system. And it was coming up and they knew they had to do something different or they weren't going to I mean, what's the point of trying to become another network?

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A stubborn lunatic’s guide to making great art

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If you're far behind in a sailing race, it doesn't make any sense to follow the same wind that's already got those boats that are way ahead of you. You tack on a different course and hope to catch a different kind of a wind. So at the moment, it's pretty bleak for trying to do personal art that's going to connect with viewers.

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A stubborn lunatic’s guide to making great art

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But the hope is, the hope at the bottom of Pandora's box after a lot of bad shit has come out, is that there is a new distribution mechanism out there that will allow this relationship once again to find a way. You know, and it's kind of what you see happening in journalism.

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A stubborn lunatic’s guide to making great art

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Like the Substack model is interesting because suddenly you see some people are making bank on Substack by going directly to their readers. Yeah. Interesting. That was the hope in podcasts for a while, too. And actually, I think podcasts, you know, some over time still find a way to get audiences, but it's not as easy as it seemed like it was going to be at first.

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A stubborn lunatic’s guide to making great art

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And also, you know, some key players in the distribution universe are are tech players who have other businesses. Yes. You know, if I'm Apple, do I want to do anything that's going to offend somebody and so they might not buy an iPhone or an iPad? And if I'm Amazon, do I want to do something that might offend somebody who might buy their sneakers on Amazon? You know?

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A stubborn lunatic’s guide to making great art

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No, I mean, I think they think, let's do stuff that's entertaining. And they hire executives who've been in the business before. But over time, tendencies emerge.

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A stubborn lunatic’s guide to making great art

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And the tendencies are, let's do the thing that worked the last time.

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A stubborn lunatic’s guide to making great art

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The Japanese have a term for that, shinju. It's a mutual suicide, right. That sounds like a lovely, that's what we're going to teach listeners today is how to do shinju.

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A stubborn lunatic’s guide to making great art

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Yes, I think that's right. And you're looking over into the distance for... that swell that's going to be different. And I think it'll come, because it's always been like that. You know, you go back to the 20s and the 30s and the 40s. Think about what radio producers must have thought with the advent of television. It's over for us.

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A stubborn lunatic’s guide to making great art

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There was something I heard the other night. I went to a benefit for this small little outfit up in Maine, which is a place called the Carpenter's Boat Shop, where people who have found themselves betwixt and between spend time at a place where they learn how to build boats. Okay. Cool.

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A stubborn lunatic’s guide to making great art

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But this guy who's been doing that or who founded it and has been running that place for 45 years talked about his life. He said, I feel like My life is a rowboat. You know, I'm always looking backwards but moving forwards. And I was like, you know, it's not unlike this moment for creators. You know, you got to know what's happened behind.

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A stubborn lunatic’s guide to making great art

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Because, you know, there's always a place, you know, you can't stay still, right? Yeah.

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A stubborn lunatic’s guide to making great art

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That's right, yeah. What is it? Art is born of constraint and dies of freedom. Because I can remember there was a period in docs where it was like, I'm not going to do a film for under, you know, $2 million or $3 million. That's just the way it is. And then I remembered, like, There was supposedly a conversation between Louis Bunuel and Nicolas Rey in Spain at some point.

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A stubborn lunatic’s guide to making great art

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And Bunuel, who had sort of learned how to save money by being a producer, was notorious for being very cheap and very efficient in his shooting. They used to call him Mr. Clapstick because, you know, to edit his movies, all you do is you cut out the clapsticks. And then you'd send it to the lab, right? But he was telling—

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A stubborn lunatic’s guide to making great art

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Ray, who was very frustrated after he'd done King of Kings, he says, I just can't get my own movies made. He said, well, you know, maybe if you reduce your budgets by like 50%, you'd get them made. And Nicholas Ray said, nobody would ever respect me, you know, in the industry if I did that. It was kind of a deeply sad moment.

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A stubborn lunatic’s guide to making great art

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And they both walked away from the dinner like not understanding what the other person was thinking about or saying. And it's hard because, you know, for documentaries, at a certain moment, instead of being... the person who had to pretend that they weren't really interested in documentaries in order to get hired, me, right?

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A stubborn lunatic’s guide to making great art

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You know, suddenly you could walk around and actually you could buy a house. You could think about sending your kids to college. You know, there was a business, there was an industry that could support people without you having to do some other job in order to do the job you wanted. On the other hand, you know, there comes a moment when if you really love what you're doing,

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A stubborn lunatic’s guide to making great art

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Well, at the moment, I kind of feel the way Tony does. I think the golden age of documentary, which was proclaimed maybe even as recently as like four years ago, now feels like it's got a lot of rust on it.

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A stubborn lunatic’s guide to making great art

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You figure out a way to make it work.

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A stubborn lunatic’s guide to making great art

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Yes. America is in decline because the country's been ignoring all of the contradictions that have been gnawing at it. for years and years and just pretending that they don't exist. And now they're catching everybody. Where do you think it goes? Look backwards and row forwards.

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A stubborn lunatic’s guide to making great art

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So I made documentaries in film school, and one of the ones I made in film school, I actually got on TV, which was back then, you know, hugely successful. But then I went through a long period where... I was underemployed, even after I'd had kids. And if I was going in to look for a job, my wife would always say, honey, listen, if they ask you what you do, don't say you make documentaries.

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Because then you'll never get hired for whatever it is you want to do because you couldn't get hired to make documentaries. Oh, they would see it as like, why would we hire you even for like a commercial or something like that? Right, because you're interested in documentaries and documentaries are spinach and nobody cares about them. Why did you like them?

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A stubborn lunatic’s guide to making great art

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I liked them because, I mean, when I was going to college, you'd see them at film societies alongside the feature films. So to me, they were movies like, you know, Gimme Shelter, documentary, great documentary, really entertaining. And then Fred Wiseman, I always liked his films, and Barbara Koppel, Harlan County, USA, Woodstock. I mean, they're documentaries, right?

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A stubborn lunatic’s guide to making great art

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So, I thought they were great, but there came a period, and particularly the period of cable TV. was a period where channels were like, you were supposed to be able to recognize them as you went up and down the dial with your clicker, before there were too many channels to use a clicker.

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So that if you went by A and E, it's like, oh, that's A and E, because you can automatically tell, like... in three seconds, what the channel is. And so documentaries just became either something that was dull, that was on PBS, even though they weren't always dull on PBS, or that was just a cable channel documentary, which meant it was just... more fodder.

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A stubborn lunatic’s guide to making great art

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They were all stamped with a kind of corporate seal. There was no personality to them. Like the documentaries that I liked, like the ones I just talked about, even the cinema verite ones where you don't hear a narrator or anything, you know, the cinema verite filmmakers saw themselves as visual poets.

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A stubborn lunatic’s guide to making great art

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So there was a mark of personality to them. That's what was intriguing and engaging. They were engaging with real life, but it wasn't some stentorian narrator telling you the way the world was.

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A stubborn lunatic’s guide to making great art

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That's right. There was a lot of years in the wilderness I spent doing other stuff, whether it was doing some journalism or I cut exploitation trailers for a while, you know, all sorts of stuff. Did you feel like a person who had, like, fallen in love with the wrong thing? Yeah. I had. And my wife was particularly convinced I had fallen in love with the wrong thing. What about the post office?

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A stubborn lunatic’s guide to making great art

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The regular hours? You know, it was like, because I was always, I had a zillion projects, right? But the projects never went anywhere.

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That was the period when I was scuffling up in Canada trying to make something. I was trying to make it for the Disney Channel, and then... the Disney Channel had a change of heart about what it was gonna do because Michael Eisner, you know, was caught trying to make a slave ride. Wait, what happened? Okay, so the Disney Channel was gonna change to become an Americana channel. Okay.

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And as part of that, the first show, this is gonna be my big break, was going to be a doc series that I invented called The 50s, based on a book by David Halberstam called The 50s. And it was cool. It was like toe-tapping music, but it was serious stuff, but told in a very entertaining way.

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Somewhere along the line, Michael Eisner, as part of this Americana project, decided that he was going to build an Americana museum, sort of like Disney World.

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But he ran into two problems. One was he was going to build it by a Civil War battlefield. And two is discovered that one of the highlights of the park was going to be a slave ride. Like an amusement park ride. To show you what it would have been like to have been a slave, yeah. Yeah.

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All of this is a long way of saying that when it came time for the premiere, the 50s, my co-creator, Tracy Dolbin, I went down. And at some point during the big party, which was at the Hard Rock Cafe, they said, and now we'd like to introduce the people who are responsible for this series.

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And I had, you know, bled this series for like three years, you know, moved to Canada in order to be able to do it. And so Tracy and I are puffing ourselves up. And then they proceeded to introduce the advertisers. The execs at A&E didn't really even understand why we were there. Like, why would you bother to show up? You're just... Widgets.

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A stubborn lunatic’s guide to making great art

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The people who are really important are the advertisers. It's like the paper towel company. Yeah.

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A stubborn lunatic’s guide to making great art

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Well, I understood that TV isn't about the conversation between a creator and a viewer. You're about renting viewers to advertisers.

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And that the creators aren't really creators at all. You're just providing the catnip that is just tasty enough It's good enough to lure you in so that you'll stay for half an hour and please the advertisers. And the last thing they want is any kind of personality or originality.

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It felt awesome. And not only did they write bigger and better checks for it, but, you know, sometimes you could take a swing and make it for a little bit of money and sell it for a lot. And there was a tremendous amount of excitement because it was about how do you do something weird and original that was seen as a market benefit.

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Kind of, because when I made it, even in the first five minutes of that film, there's a lot going on. There's a recreation of a suicide. There's a strange Tom Waits song called, What's He Building In There?, It was an odd and idiosyncratic film in many ways. Now, it was about something that was famous. Yeah. You know, the collapse of Enron.