Simon Marketing in Podcasts
companySimon Marketing, a marketing company responsible for the Monopoly promotion at McDonald's.
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Mentions in Podcasts
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And by the 1980s, it's become an American institution, just like another M name we all know and love, McDonald's. I'm loving it. So the idea to combine these two iconic brands comes from a company called Simon Marketing in 1987. And Simon Marketing also came up with Happy Meals. So, I mean, they know a thing or two about selling food. Hamburgers. You know what I mean?