Meta in Podcasts
companyAmerican multinational technology company specializing in internet-related services and products
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At the start of 2023, stock in Palantir was $6 per share. You want to know where it is today? $131 per share. In fact, last week, Meta also announced that they're pivoting the metaverse to military. They're going to be building headsets for American soldiers. Big Tech and Artificial Intelligence is the next grad at West Point.
Meta and Google most recently roll out these stunningly realistic video generation tools that can create ads. You're already seeing AI ads out in the marketplace. I think what Meta is trying to do will only further that proliferation. I think there will come a day sometime soon where every single ad you're seeing is created by AI.
Publicist Omnicom, these massive ad players all fell in stock market because in this scenario that Zuck is projecting, which is, you know, Meta handles advertising soup to nuts, then these agencies and the existing advertising industry as we know it does not exist anymore. And that is a pretty startling fact to think about.
This idea of a full stack service supporting both ad creation and targeting is sort of a white whale in the ad industry, one that Meta thinks it can crack sooner rather than later.
If you are a new pickleball shoe brand, for instance, you could input a product image and budget, then lean on meta to generate a full slate of ads, soup to nuts, including images, video, and text. But it doesn't stop there. It would also then enable you to target specific Facebook and Instagram users with scary levels of precision.
Meta already offers some AI tools to generate variations of existing ads, but the company thinks it's on track to enable brands to fully create and target ads using AI by the end of next year, according to a Wall Street Journal report.
Let's move on. Another day, another win for nuclear after Meta agreed to a 20 year deal to purchase power from an Illinois plant managed by Constellation Energy. Meta is a hungry, hungry hippo when it comes to fueling its AI ambitions, having tripled its electricity consumption from 2019 to 2023.
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