YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322

565.873 - 584.566 Sean Cannell

This whole idea of we do business with people with shared beliefs, and we do business with people with similar values. And sometimes we just go so logical and so practical, like, okay, cool, this person can help me with Facebook ads, this person can help me with my taxes. But when you start weaving in bits and pieces of your story, they start saying, oh, wow, this person has family values.