20VC: Notion's Founder on "Founder Mode": When it Works & When it Doesn't | Why The Way Startups Fundraise & Construct Boards is Broken | Raising at a $10BN Valuation in Peak Bubble Times and How Notion Has More Money Than Ever Before with Akshay Kothari

1580.269 - 1602.774 Akshay Kothari

You can do the same with sales. And so one of the years we did actually spend a lot of money on billboards. It was a way for us to learn that, OK, well, this does improve your brand awareness, but doesn't actually do a lot to sign ups or, you know, deal closing sort of completion rates. Right. And so that's a theory we have right now with sort of being aggressive versus being too defensive.