20VC: Monday.com: Scaling from $6M to $120M in ARR in 3 Years | How Monday Have Built the Best Performance Marketing Engine in SaaS | Going Upmarket, International and Multi-Product; The Biggest Lessons and Mistakes with Eran Zinman

1466.097 - 1489.008 Eran Zinman

A lot of companies say, look, we tried SMBs, we tried mid-market, we spent so much energy and effort converting those customers, we might as well just focus on the large ones and get a higher ICV. That wasn't our strategy. We wanted to capture what we call a pyramid. The whole pyramid, the baseline of the SMB is in the mid-market, but also the tip of the pyramid with the large enterprises.