20VC: Monday.com: Scaling from $6M to $120M in ARR in 3 Years | How Monday Have Built the Best Performance Marketing Engine in SaaS | Going Upmarket, International and Multi-Product; The Biggest Lessons and Mistakes with Eran Zinman

1180.948 - 1203.419 Eran Zinman

First of all, we track the expenses. We ask Facebook, we ask Google to, can we pay you? Can we postpone the payments? Like, can we drive campaigns and pay you every 90 days, for example? So we optimize the expense on one hand. On the other hand, we optimize for campaigns. We actually pick campaigns based on the return, how fast it is to get customers on board. We optimize the onboarding.