20VC: Monday.com: Scaling from $6M to $120M in ARR in 3 Years | How Monday Have Built the Best Performance Marketing Engine in SaaS | Going Upmarket, International and Multi-Product; The Biggest Lessons and Mistakes with Eran Zinman

1122.792 - 1146.039 Eran Zinman

So we've done a lot of A-B tests to get people to pay more annually, to improve speed to conversion, to find campaigns and keywords that get customers to onboard faster and pay more quicker for annual subscription. So you turn that $5 million, so every, let's say, million we invest into performance marketing, you get 70% or 80% back after a month. We built a very efficient machine around that.