20VC: How SHEIN Got So Big So Fast: Behind the Scenes at One of the Fastest Growing Companies in History with Donald Tang, Executive Chairman @ SHEIN

1230.778 - 1258.278 Donald Tang

We like to think our brand is selling for choices. If it is the choice you're making and we actually match that choice, then you'll love it. The ultimate is bespoke. but bespoke for very, very, very well-to-do people. It's not for everybody. So we do approximate. When you approximate, you actually can get to very significant part of what people really wanted at the lowest price possible.