20VC: From Potato Farm to $200M in Revenue: The Never-Before-Told Story of Flo Health: Scaling to $1BN Valuation, 75M Users & Getting 100s of No's From Investors Along the Way with Dmitry Gurski

3119.359 - 3142.33 Dmitry Gurski

And because of that, you should analyze not like retention itself, but retention of revenue, for example. You should analyze how cohort behave in time and what revenue you are getting because of this behavior that people are coming back and forth. They stop subscription, they start subscription, and you just can't apply this very simplistic logic of business sales that if people pay,