20VC: From Potato Farm to $200M in Revenue: The Never-Before-Told Story of Flo Health: Scaling to $1BN Valuation, 75M Users & Getting 100s of No's From Investors Along the Way with Dmitry Gurski

2529.252 - 2554.344 Dmitry Gurski

The biggest lesson from pricing is that you should not make a decision just based on price. You should understand the full funnel because you may increase your price but you would decrease retention or activation or you would destroy your user acquisition and then your ultimate revenue would be smaller. It means that ultimately you should decide based on top line and bottom line in your P&L