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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20VC: From Potato Farm to $200M in Revenue: The Never-Before-Told Story of Flo Health: Scaling to $1BN Valuation, 75M Users & Getting 100s of No's From Investors Along the Way with Dmitry Gurski

2258.012 - 2283.713 Dmitry Gurski

Monetization is interesting because, and I'm coming back to our discussion about brand and PR, our big mistake at the very beginning was belief that it's enough to create value and people would buy. But then we started to understand that also we need to sell, we need to explain product, we need to experiment. We started to do that and just one number, conversion to premium

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