20VC: From Potato Farm to $200M in Revenue: The Never-Before-Told Story of Flo Health: Scaling to $1BN Valuation, 75M Users & Getting 100s of No's From Investors Along the Way with Dmitry Gurski

1500.638 - 1527.803 Dmitry Gurski

Ultimately, yes, because up to the very recent times, we didn't spend money for paid user acquisition. It was organic growth and it was organic growth because users liked our products and the metrics of our product were so good that App Store and Google Play were promoting it. But we started to spend like more or less significant money for paid user acquisition Maybe in 2020, 2021.