The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Scaling Hubspot from $3M to $1BN in ARR | How to Hire and Ramp Sales Teams | How to Scale Customer Success Successfully | How and When to Go International and Crush It with Jeetu Mahtani
Jeetu Mahtani
I would say in today's world, it's a mix of if you're investing in marketing, well, let's get an ROI on marketing. But we also have to appreciate that marketing can be responsible for like the full number. There's a percent of that number that needs to come from AE's own activities, working with BDRs through other non-marketing type.
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