The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank
Matt Plank
It's like deeply built into the culture that like our marketing team has a pipeline plan that they sign up for. They don't have like a, you know, how many webinars did you do and how many content downloads did you get? Like those things are important, but like their goals are how much pipeline do you generate? Like that's all we talk about in our forecast meetings.
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