20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank

687.612 - 708.287 Matt Plank

And so what marketing is goal and how bound is they are telling us essentially like, who should we reach out to and when, and they're doing that by capturing all this like intense over the internet, right? Who's on our website, who's on our review sites, right? who just recently changed the job on LinkedIn. And so they're curating intent across all of our accounts that we would want to go after.