The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank
Matt Plank
There's really two things that are important. I think the first is you have to have like a very deep partnership with marketing where you don't care about like credit. So for example, when marketing shows up and they generate 100% of the pipeline and it's all inbound demand gen, you know, form fills, hand raisers, and they're flowing to your inbound team.
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