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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank

589.454 - 608.366 Matt Plank

And we had to very, very quickly build an outbound org from scratch overnight. It was super stressful. And I wish we would have done it much earlier, but there's no way to grow and scale a big company without doing outbound. So it's harder and it's different. But to say that it's dead, I think is insane. I mean, we book 50% of our outbound demos, we book over the phone.

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